Shop
VERTUVERTU

Blog

News

The latest VERTU launches, product updates, partnerships, and brand news.

Product Launches

Browse articles about product introductions and related launch information.

20 articles

Brand Announcements

Find articles grouped around brand announcements and organizational updates.

5 articles

Media Coverage

Explore articles discussing media coverage and published perspectives.

1 article

Events

Browse articles about events, exhibitions and related occasions.

17 articles

Partners

Explore the latest VERTU partner news and collaborations, showcasing how VERTU luxury smartphones and connected lifestyle products reach discerning customers worldwide.

37 articles
Partners

After-Sales Service in a Luxury Partnership: Questions to Clarify Before Launch

Before launching a luxury technology partnership, businesses should clarify who communicates with customers after a sale, where warranty and repair information comes from, how returns and escalations are handled, and where regional service responsibilities begin and end. Use this checklist to document responsibilities without assuming universal policies or response commitments.

Close-up of a VERTU Signature S+ phone in polished metal and gold
Partners

Marketplace or Your Own Store? Selling Luxury Phones Without Relying on Discounts

A marketplace can offer discovery and transaction infrastructure; an owned store can provide greater control over presentation and customer journeys. This guide gives luxury phone retailers a practical framework to compare full economics, service, authorisation and channel roles without assuming discounts are the only route to sales.

VERTU Agent Q in a walnut finish, shown beside a customer using the phone
Partners

Grey Market Risk: Origin, Service Chain and Price Integrity

Low prices warrant investigation, but do not prove a phone is fake or a sale unlawful. Grey-market goods can be genuine; counterfeits are different. This guide explains how distributors can verify the seller, product origin and service responsibility. It is a commercial checklist, not legal advice or official certification.

Close-up studio photograph illustrating sapphire and polished metal phone details
Partners

Product Photography for Sapphire and Precious Metal Phones

Photographing a luxury phone is a balance between revealing its materials and representing them accurately. This guide covers preparation, lighting, reflections, macro details, angles, backgrounds and colour checks for sapphire, polished metal and leather finishes. It is written for retail and content teams preparing accurate product imagery.

News archive