Top 10 Most Purchased Smartphones Worldwide

You might want to know which phones people are buying now. The top 10 smartphones in 2025 have some of the best phone 2025 models. Apple and Samsung are the main leaders. Here is what people are talking about:

• Apple iPhone 16
• Apple iPhone 16 Pro Max
• Apple iPhone 16 Pro
• Apple iPhone 15
• Samsung Galaxy A16 5G
• Samsung Galaxy A06
• Samsung Galaxy S25 Ultra
• Xiaomi Redmi 14C 4G
• Samsung Galaxy A55 5G
• Apple iPhone 16 Plus

Apple and Samsung together have almost 40% of the market. This shows why their devices are the most selling phones and the best selling phone 2025 picks. People like these top selling smartphones in 2025 for their speed, design, and camera. If you want the best phone 2025, it is on this list.

Key Takeaways

• Apple and Samsung lead the smartphone market. They make up almost 40% of all sales. Their best-selling phones are the iPhone 16 and Galaxy S25 Ultra.
• The iPhone 16 is known for its great camera. It also has a home screen you can change. People who like photos and making their phone unique love it.
• Phones like the iPhone 15 and Samsung Galaxy A14 cost less. They have important features and are good for people who want to save money.
• The Xiaomi Redmi Note 12 is becoming more popular. It works well and does not cost much. Students and families like it because it is dependable.
• When picking a smartphone, think about what you need. Look at things like camera, battery, and brand trust. This helps you choose the right phone for your life.

1. Apple iPhone 16

Features

You get a lot of cool features with the iPhone 16. Here are some things that make it stand out from other phones:

• The Camera Control button lets you take photos your way. You can switch between 12MP and 48MP for sharper pictures. You also get new styles and filters for your photos.
• You can change the look of your home screen. Try different themes and move your icons around to fit your style.
• The call history is easier to manage. You can see your calls and use voicemail transcription to read messages instead of listening.
• Moving your stuff from your old iphone is faster now. You can use a wired connection to transfer data quickly.
• The Safari browser helps you focus. It hides things that distract you, so you can read and browse with less clutter.

Tip: If you love taking photos or want your phone to look unique, the iPhone 16 gives you more control than ever.

Popularity

You see the iPhone 16 everywhere. People talk about it because it looks fresh and works fast. Many users like how apple keeps making things simple but powerful. Teens and adults both pick this iphone for its camera and easy-to-use features. You might notice your friends showing off their new home screen or sharing sharp photos online.

Sales

The iPhone 16 is one of the top selling phones in the world. Apple reports strong numbers every quarter. Stores often run out of stock because so many people want this iphone. If you check online, you will find high ratings and lots of positive reviews. The demand stays high, and apple keeps up by making more units. You can see why this iphone is at the top of the list.

2. Apple iPhone 16 Pro Max

Features

You get some of the most advanced technology with the iPhone 16 Pro Max. This model stands out because it brings you new features that make your daily life easier and more fun. Here’s what you’ll notice:

• The display is huge. You get a 6.9-inch screen, which makes watching videos and playing games more exciting.
• Apple Intelligence, a new AI platform, helps you do things faster. You can ask your phone questions and get smart answers.
• The camera system is next-level. You get a new lens design for spatial video recording, plus a 48-megapixel Ultra-Wide lens. Nighttime photos look brighter and clearer.
• You get more memory. The base model now has 8GB of RAM, so your apps run smoother.
• The MagSafe system is better. It lines up perfectly every time you charge your phone.
• The OLED panel uses micro-lens technology. Your screen looks brighter and uses less power.
• You get faster 5G speeds with Qualcomm’s Snapdragon X75 modem.

Tip: If you love taking photos or want a phone that feels super fast, this iphone gives you both.

Popularity

You see the iPhone 16 Pro Max everywhere. People talk about it because it looks sleek and feels premium. Many users say the larger screen makes a big difference. You might notice your friends showing off the new camera features or using the AI tools from apple. Teens and adults both pick this iphone for its speed and style. Social media is full of posts about the cool things you can do with this device.

Sales

Stores can’t keep the iPhone 16 Pro Max on the shelves. You see long lines when a new shipment arrives. Apple reports record sales for this model. Many people upgrade just for the bigger screen and better camera. Online reviews are glowing, and you find high ratings everywhere. This iphone is one of the top choices for anyone who wants the best features and the latest technology.

3. Apple iPhone 16 Pro

Features

You get a lot of cool upgrades with the iPhone 16 Pro. If you love technology, this model gives you features that stand out. Take a look at what makes it special:

You can see how apple pushes the limits with each new release. The display looks sharp and bright. The camera lets you zoom in without losing detail. The battery lasts longer, so you spend less time charging. If you care about the planet, you’ll like how apple uses recycled materials.

Popularity

You notice the iPhone 16 Pro in the hands of people who want the latest tech. Many users say the camera and display make a big difference in daily use. You might hear your friends talk about the fast chip and smooth screen. Apple keeps its fans excited with every update. If you want a phone that feels premium, this model gets a lot of attention.

Tip: If you want a device that stands out for speed and eco-friendly design, this iphone is a smart pick.

Sales

• The iPhone 16 Pro’s market share dropped from 22% in early 2024 to 17% in early 2025.
• You see more people choosing the base model iPhone 16, showing a shift in what buyers want.
• When you add up sales for the Pro and Pro Max, they make up 38% of total apple sales in 2025, which is less than last year.

Even though sales dipped, you still find the iPhone 16 Pro among the top 10 most purchased smartphones. Apple’s strong brand and new features keep it popular with tech fans.

4. Apple iPhone 15

Features

You get a lot of value with the iPhone 15. This model brings some of the best features from higher-end phones to a more affordable level. Here’s what stands out:

• Dynamic Island makes your screen more interactive. You see alerts, music, and calls pop up in a fun way.
• The 6.1” Super Retina XDR display looks bright and sharp. Watching videos or playing games feels smooth.
• The A16 Bionic chip keeps everything fast. Apps open quickly, and you can play games without lag.
• You get up to 512GB of storage. You can save lots of photos, videos, and apps.
• USB-C charging means you can use the same cable as many other devices.
• The battery lasts all day, so you don’t have to worry about running out of power.

The new 48MP Main camera takes stunning photos with incredible image quality and details. The iPhone 15 lineup offers critical safety capabilities to provide assistance when it matters most, including Crash Detection and Emergency SOS via satellite.

Popularity

You see the iPhone 15 in many hands because it feels like a big upgrade. People love the Dynamic Island feature. It makes using the phone more fun and easy. Many users talk about the camera. You can take clear photos, even in low light. Teens and adults both like how simple it is to use. The safety features give you peace of mind, especially if you travel or drive a lot.

The introduction of the Dynamic Island feature inherited from the iPhone 14 Pro models may make the entry-level iPhone 15 the most compelling upgrade. The camera system of the Pro Max and the introduction of the Dynamic Island to the standard models standing out as clear highlights.

Sales

Apple reports strong sales for the iPhone 15. Stores often sell out during big shopping seasons. You find this model in the top 10 most purchased smartphones worldwide. Many people choose it because it offers premium features at a lower price than the Pro models. Reviews are positive, and users say it gives them everything they need in a phone. If you want a reliable device that feels modern, this one is a smart pick.

5. Apple iPhone 11

Features

You might wonder why the iPhone 11 still shows up on so many top 10 lists. This phone gives you a lot for your money. Here’s what stands out:

• The starting price is lower than the iPhone XR, making it a budget-friendly choice.
• You get the powerful A13 Bionic chip. This chip keeps your phone running fast, even with lots of apps open.
• The ultra-wide dual-camera system lets you take better photos. You can capture more in every shot, whether you’re snapping a group photo or a landscape.
• The battery lasts all day, so you don’t have to worry about charging in the middle of your day.
• The display is bright and clear, making videos and games look great.

Tip: If you want a phone that balances price and performance, the iPhone 11 is a smart pick.

Popularity

You see the iPhone 11 everywhere, even years after its release. Many people choose it because it feels reliable and easy to use. Students, parents, and even first-time smartphone buyers often pick this model. The lower price makes it a favorite for anyone who wants a good phone without spending too much. You might notice friends or family members using it for photos, social media, or schoolwork.

Sales

Apple keeps the iPhone 11 in stores because people still buy it in large numbers. Even during tough times, like the global health crisis, this phone sold well. The mix of strong hardware and a friendly price helped it stay popular. You can find it in the top 10 most purchased smartphones worldwide. Apple’s focus on quality and value keeps this model in demand.

6. Apple iPhone 11 Pro / Pro Max

Features

You get a lot more with the iPhone 11 Pro and Pro Max compared to the standard iPhone 11. Apple designed these models for people who want a premium experience. The materials feel sturdy in your hand. The Pro models use steel and glass, while the regular iPhone 11 uses aluminum and glass. You notice the difference right away.

Take a look at this quick comparison:

You get a brighter OLED screen with sharper colors. The Pro models also give you a triple camera setup, including a telephoto lens. You can zoom in up to 10x digitally, which helps you capture faraway details. The water resistance is better, so you worry less about spills or drops.

Tip: If you love taking photos or want a screen that looks amazing, you will enjoy the Pro models.

Popularity

You see the iPhone 11 Pro and Pro Max in the hands of people who want something special. Many users pick these phones for the camera and display. You might notice your friends sharing crisp photos or watching movies on the bright screen. The Pro Max stands out with its larger size, which makes gaming and streaming more fun.

People talk about the sleek design and how the phone feels premium. You hear about the water resistance and how it saves the phone from accidents. The triple camera system gets a lot of praise online. Social media posts often show off the zoom and night mode features.

Sales

Apple sold millions of iPhone 11 Pro and Pro Max units worldwide. You find these models in the top 10 most purchased smartphones every year since their launch. Even after newer models came out, many people still choose the 11 Pro series for its value and features.

Stores keep these phones in stock because demand stays strong. You see high ratings and positive reviews online. The Pro Max, with its bigger screen and battery, attracts users who want more from their device. If you want a phone that lasts and feels high-end, the iPhone 11 Pro or Pro Max is a smart choice.

7. Samsung Galaxy S10 Series

Features

The Samsung Galaxy S10 Series has many cool features. The Infinity-O display is big and covers almost the whole front. This gives you more screen to watch videos or play games. The screen-to-body ratio is 93.1%, so it feels huge.

Here are some things that make this series special:

You get three cameras on the back for better pictures. The Ultra Wide Camera helps you fit more into each photo. Pro Assist gives you tips to make your photos look better. You can save up to 1TB of pictures and videos. There is lots of space for selfies and 4K videos.

Tip: Try the Ultra Wide Camera. It lets you take wide, movie-like photos. You can see more in every shot, just like with your eyes.

Popularity

Many people use the Samsung Galaxy S10 Series. The phone looks nice and comes in bright colors. The triple camera is popular with people who love taking photos. Teens and adults like how easy it is to use. The fingerprint sensor is inside the screen, so unlocking is fast and safe. You might see friends sharing wide photos or charging earbuds with their phone.

Sales

Samsung sold 16 million Galaxy S10 phones around the world from March to May 2019. That is 12% more than the S9 sold the year before. The Galaxy S10+ was the favorite, making up 42% of all sales. This is why the S10 Series is still in the top 10. People pick Samsung because it looks good, works well, and lasts a long time.

8. Samsung Galaxy S23 Ultra

Features

You get a lot of smart features with the Samsung Galaxy S23 Ultra. This phone helps you stay safe, organized, and entertained every day. Here’s what you’ll find:

• Advanced security keeps your files private with Secure Folder. You can unlock your phone using your fingerprint or face.
• Bixby Routines let you set up your phone to do things automatically. Your device learns your habits and changes settings for you.
• Digital Wellbeing tools help you use your phone in a healthy way. You can set limits for apps and use Wind Down mode at night.
• Game Launcher puts all your games in one place. You can play without interruptions using Do Not Disturb.
• Night Mode makes the screen easier to see in the dark. Your eyes feel less tired.
• Adaptive Battery gives you longer battery life. Your phone saves power when you need it most.
• Dynamic Widgets show you updates right on your home screen.
• Galaxy AI helps you write messages, transcribe calls, and create images.
• You can customize your home and lock screens with new clock styles and quick tasks.
• Theft Protection locks your phone if someone steals it.
• Samsung Health now reminds you to take medicine and lets you track your mood.

Tip: Try setting up Bixby Routines. You’ll notice your samsung phone feels more personal and helpful.

Popularity

You see the Samsung Galaxy S23 Ultra in the hands of people who want the best. Many users love the big screen and sharp camera. Gamers and tech fans talk about the smooth performance. You might notice friends sharing photos that look bright and clear. The phone stands out because it feels fast and looks modern. Social media posts often show off the cool features and custom screens.

Sales

Stores sell the Samsung Galaxy S23 Ultra quickly. You find it in the top 10 most purchased smartphones worldwide. People choose this samsung model for its power and smart tools. Reviews online give it high ratings. Many buyers upgrade from older samsung phones because they want better cameras and longer battery life. The demand stays strong, and samsung keeps making new updates to keep users happy.

9. Samsung Galaxy A14

Features

You want a phone that looks good and feels modern. The Samsung Galaxy A14 gives you both. This phone stands out with its sleek design. It feels premium, but you do not have to spend a lot. Many young users, students, and professionals pick this model because it fits their style and budget.

• Large 6.6-inch display makes videos and games look great.
• Smooth 90Hz refresh rate gives you a better scrolling experience.
• The design feels modern and stylish in your hand.
• You get a premium look without a high price tag.
• It balances features and affordability better than most in the Samsung A-series.

Tip: If you want a phone that looks expensive but keeps your wallet happy, the Galaxy A14 is a smart choice.

Popularity

You see the Samsung Galaxy A14 everywhere. Students use it for schoolwork and social media. Young professionals like the big screen for streaming and reading. The phone’s design catches your eye, and you notice how many people choose it for its value. You do not have to give up style or performance. The Galaxy A14 gives you both.

Many people talk about how easy it is to use. You can set it up quickly and start enjoying your favorite apps. The battery lasts all day, so you do not worry about charging. Friends and family often recommend this phone because it works well and looks good.

Sales

Samsung made a smart move with the Galaxy A14. The 4G version holds a 1.3% market share worldwide. The 5G model does even better with 1.4%. These numbers show that the Galaxy A14 is one of the best-selling phones of 2023. You find it in stores and online shops everywhere. People keep buying it because it offers great value and reliable performance.

• Samsung Galaxy A14 4G: 1.3% global market share
• Samsung Galaxy A14 5G: 1.4% global market share
• Among the top-selling phones worldwide in 2023

Note: If you want a phone that many people trust, the Galaxy A14 is a top pick.

10. Xiaomi Redmi Note 12

Features

You get a lot for your money with the Xiaomi Redmi Note 12. This phone packs features that make it stand out in the crowded market. The display looks sharp and bright, so you enjoy watching videos or playing games. The battery lasts all day, which means you do not have to worry about charging often. The triple camera setup lets you take clear photos, wide shots, and close-ups with ease.

Here’s a quick look at what you get:

Tip: If you want a phone that gives you a great screen, strong battery, and solid cameras, the Xiaomi Redmi Note 12 is a smart pick.

Popularity

You see the Xiaomi Redmi Note 12 everywhere. Students, young professionals, and families choose this phone because it offers good value. The design looks modern, and the phone feels light in your hand. Many users talk about how easy it is to use. You can set it up quickly and start enjoying your favorite apps. The MIUI 14 interface makes everything simple and smooth.

People love sharing photos taken with the triple camera. The selfie camera works well for video calls and social media. You notice friends and classmates using this phone for schoolwork, games, and streaming. The price makes it easy for more people to buy a new phone without spending too much.

Sales

Xiaomi keeps breaking records with the Redmi Note 12. Stores sell out fast when new shipments arrive. You find this model in the top 10 most purchased smartphones worldwide. The low price and strong features help drive sales. Xiaomi reports millions of units sold in Asia, Europe, and Latin America. Online reviews show high ratings, and buyers say they get more than expected for the price.

Note: If you want a phone that many people trust and buy, the Xiaomi Redmi Note 12 is a top choice.

Segment Analysis

Premium

Premium smartphones are easy to spot in big cities. People who want the best often buy these phones. They include new models from apple and samsung. Some examples are iPhone 16 Pro Max, iPhone 16 Pro, and Galaxy S23 Ultra. These phones have great cameras and special features. They work fast and look cool. If you want your phone to help with work and life, these are good choices. The screens are smooth and the processors are quick. You also get extra security. Many people in cities pick premium phones because they want something stylish and speedy.

Mid-range

Mid-range smartphones are popular with lots of people. They give you good performance and nice features for less money. You do not pay as much as for premium phones. Some examples are iPhone 15, Samsung Galaxy S10 Series, and Xiaomi Redmi Note 12. These phones are good for games, photos, and daily use. If you want a phone that does a lot but costs less, mid-range is a smart pick. People in rich and growing countries buy these phones. You might move up from a basic phone and find mid-range gives you more for your money.

Entry-level

Entry-level smartphones are made to be cheap and simple. Students and first-time users like these phones. Some examples are iPhone 11, Samsung Galaxy A14, and older iPhone 11 Pro. If you need a phone for calls, texts, and social media, entry-level works well. You get a device that is easy to use and does not cost much. People who want to save money often start with entry-level phones before buying something better.

Here’s a quick look at who picks each type:

Market Trends

Consumer Preferences

People are changing how they pick smartphones. Many want bigger screens and better cameras. Longer battery life is important too. Premiumization means more people buy expensive phones. Some choose high-end models like iPhone 16, even with higher prices. Others stick with brands they trust. Apple has loyal fans who want new features. Samsung sells lots of phones in many places. Mid-range phones like Galaxy A series are popular where people want good value. Economic problems make buyers look for cheaper options.

• Premium phones attract people who want the best.
• Mid-range phones get more popular in new markets.
• Brand loyalty helps apple and samsung stay strong.

Note: You might see friends upgrade for better cameras or keep their favorite brand.

Technology Advances

New technology changes what people expect from smartphones. Phones now have faster chips and smarter AI. Displays look sharper than before. Apple’s iPhone 14 and 16 have spatial video and better battery life. Samsung’s Galaxy S23 adds new camera tools and security. These upgrades make people want new phones. The difference between brands gets smaller as both add new tech.

• Apple’s new phones lead premium sales.
• Samsung faces more rivals but keeps good numbers.
• The global smartphone market has closer races between top brands.

Regional Patterns

Where you live affects which phones are popular. In North America and Europe, premium phones like iPhone 16 and Galaxy S23 Ultra sell best. In Asia and Latin America, mid-range and entry-level phones sell quickly. Galaxy A series and Xiaomi Redmi Note 12 are favorites there. Samsung ships more phones where people want lower prices. Apple makes more money in places where people pay for top features. The top 10 smartphone list changes when new models come out and local demand shifts.

• Premium phones are most popular in rich regions.
• Mid-range and entry-level phones win in new markets.
• New phones quickly change what people buy in each area.

Tip: If you want the newest tech, check what’s popular near you. You might find a phone you like.

Top 10 Smartphones Overview

When you check out the top 10 smartphones, you see why people like them. Each phone has something cool that makes it different. Some phones have really good cameras. Others have batteries that last a long time or screens that look bright. You can choose what is most important to you.

Here’s a table to help you compare the main features and sales of the top 10 smartphones:

You might ask how these brands stay in the top 10. Surveys show people care about phones that work well, have strong batteries, and are easy to use. Apple and Samsung usually have the happiest owners. Xiaomi and Vivo are getting more popular because they give you a lot for your money.

Here’s what you get from the top 10 smartphones:

• Fast speed for games and apps
• Clear screens for watching videos and looking at photos
• Cameras that help your pictures look great
• Batteries that last so you can use your phone all day

If you want a phone that matches your style and needs, you have lots of options in the top 10. You can pick one that fits your budget and favorite features. No matter which phone you choose, you join millions of happy users around the world.

You see the top 10 smartphones because people trust these brands. Many people like phones with good cameras. Some care about eco-friendly materials. Buyers often pick the same brand again and again. They read online reviews before buying a phone. When you choose a phone, think about what you need most. Do you want speed, style, or long battery life? New phones come out every year. The list of top phones will change often. Stay curious and look for the phone that fits you.

• People buy phones from brands they trust.
• Good cameras and eco-friendly parts are important.
• Online reviews help you pick the right phone.
• New phones may change which ones are most popular soon.

FAQ

What makes a smartphone one of the top 10 most purchased?

You see a phone in the top 10 because people trust the brand, love the features, and find good value. Fast speed, strong battery, and a great camera help a phone stand out.

How do I choose the best phone for my needs?

Think about what you use your phone for every day. If you take lots of photos, pick a model with a strong camera. If you play games, look for fast speed and a bright screen.

Tip: Write down your top three must-have features before you shop.

Are older models like iPhone 11 still worth buying?

Yes! You get solid performance and a friendly price. Many people choose older models because they work well for calls, texts, and social media. You save money and still enjoy a reliable device.

Which brand has the happiest users?

Apple and Samsung usually have the happiest owners. You see high ratings and lots of positive reviews online. People trust these brands for updates, support, and strong features.

Do new releases change the top 10 smartphones list quickly?

Yes! When a new phone comes out, you see the rankings shift. People want the latest features and styles. The top 10 smartphones list updates often, so check reviews before you buy.