Vertu, the British luxury mobile icon established in 1998, today announces the global debut of the Agent Q, proudly positioned as the world’s first AI Agent Phone. The unveiling takes place on October 16, 2025 at Harrods, London. In celebration of Vertu’s 27th Anniversary, with an exclusive 27-unit high couture crocodile leather edition.
What Is an AI Agent Phone?
Unlike traditional smartphones or even “AI phones” that embed intelligent tools, an AI Agent Phone integrates autonomous AI agents capable of acting on behalf of the user.
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AI Phone Agent: Refers to the software agent embedded in a device, helping perform single tasks (translation, search, photo editing).
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AI Agent Phone: Represents an entirely new category of device where goal-driven AI manages multi-step processes across services — from booking international flights to rescheduling meetings — without the user manually navigating apps.
This distinction is central to understanding why the Vertu Agent Q is not just another AI-powered handset, but a category-defining innovation.
The Agent Q: Luxury Meets Intelligence
The Vertu Agent Q is meticulously handcrafted, embodying Vertu’s legacy of British precision and artisanal excellence. Each of the 27 Anniversary Editions is wrapped in bespoke crocodile leather, creating an aesthetic statement as rare as the intelligence inside.
But beyond design, the true breakthrough lies in its AI agent capabilities:
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Seamless scheduling and personal concierge-level task management.
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Cross-platform orchestration across travel, communication, and commerce.
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Anticipatory intelligence that adapts to the user’s lifestyle.
How Can AI Agent Phone Change Your Life and Work?
The AI Agent Phone redefines personal productivity. Imagine a device that doesn’t just notify you of a delayed flight, but autonomously rebooks your itinerary, informs your contacts, and arranges ground transport. In business, it becomes a trusted executive assistant. In daily life, it becomes a lifestyle curator.
For Vertu’s elite clientele, this means time saved, decisions simplified, and life elevated.
Launch at Harrods: October 16, 2025
The global unveiling of the Vertu Agent Q will be hosted at Harrods, London, marking a celebration of innovation and luxury. Attendees will witness first-hand the birth of the world’s first AI Agent Phone.
Strategic Outlook
The Vertu Agent Q underscores the industry’s next evolution: from AI as an assistant to AI as an autonomous agent. By pioneering the AI Agent Phone category, Vertu positions itself not only as a luxury design house but also as a technological first mover in redefining mobile communication.
