Looking for the top phone brand in Malaysia? Here are nine trusted brands: Xiaomi, Samsung, Apple, OPPO, vivo, realme, Huawei, OnePlus, and ASUS. People want phones that work well and last long. They also want good help after buying. Many shoppers like phones with new features. People in Malaysia listen to friends before buying. They also care about price. Here is what matters most to people:
| Criteria | Importance Rank |
|---|---|
| Innovative features | 1 |
| Personal recommendation | 2 |
| Price | 3 |
These top phone brands are very popular in Malaysia. They sell many phones here. You will see each brand’s strong points and top models.
Key Takeaways
- Xiaomi gives you a lot for your money. Their phones are cheap but have cool features. Many people who want to save money pick Xiaomi.
- Samsung has many types of phones. They also help customers after buying. People trust Samsung for good quality and nice looks.
- Apple gives users a special experience. Their devices get updates for a long time. Pick Apple if you want great devices and helpful service.
- OPPO is known for its good-looking phones. Their cameras take great pictures. OPPO is best for people who like style and photos.
- ASUS is best for gamers. Their phones are strong and made for gaming. If you love games, ASUS is a good choice.
1. Xiaomi: Top Phone Brand in Malaysia
Overview
You can find Xiaomi phones all over Malaysia. Xiaomi is the top phone brand here with 18% of the market in early 2025. The company is growing fast, with sales up 11% from last year. People trust Xiaomi because it gives good value and new features. Many people you know might use Xiaomi phones. Xiaomi stays ahead by selling affordable phones with cool technology.
- Xiaomi is the number one smartphone brand in Malaysia.
- The brand grows because of popular phones like the Redmi Note series.
- Xiaomi gives you more for your money, making it a top choice.
Strengths
Why do people in Malaysia like Xiaomi? You get a lot for your money. Xiaomi connects with users and always brings new ideas. Here’s what makes Xiaomi special:
| Factor | Description |
|---|---|
| Cost-Effective Pricing | You get good smartphones at prices that are not too high. |
| Community Engagement | Xiaomi has fan events and online groups, so you feel included. |
| Technological Innovation | Xiaomi adds new features, making their phones fun to use. |
If you want a modern phone that is not too expensive, Xiaomi is a good pick.
Top Selling Phone Models
Xiaomi is the top smartphone brand in Malaysia because it has many best-selling models. The Redmi Note series is popular for its good price and strong performance. You also see the Poco series and Mi series in many people’s hands. These phones have good cameras, batteries that last long, and smooth screens. Xiaomi focuses on mid-range phones, so you get a good phone without paying a lot. You can count on Xiaomi for phones that work well every day.
2. Samsung
Overview
If you want a phone that is easy to notice, check out Samsung. This brand is very popular in Malaysia. In early 2025, Samsung had 19% of the market. That makes it one of the top brands in the country. Samsung is again the top smartphone seller in Southeast Asia. Even though phone sales dropped by 3% in early 2025, Samsung stayed strong. You can find Samsung phones in malls and small stores. People trust Samsung because it makes good phones and uses new technology.
- Samsung has many types of phones for everyone.
- You can pick from cheaper phones or expensive ones.
- Many people in Malaysia choose Samsung for its style and trust.
Strengths
Samsung is special for many reasons. You get more than just a phone. The brand spends money on new ideas and good quality. Here are some things that make Samsung stand out:
| Strengths | Description |
|---|---|
| Diversification | Samsung works in many fields, so it stays strong if one part slows down. |
| Vertical integration | The company makes many phone parts, so you get better quality and fewer problems. |
| Strong R&D and innovation | Samsung spends a lot on research, so you see new features before other brands. |
| Global brand recognition | People everywhere know Samsung, so you feel good buying their products. |
| Extensive distribution | You can find Samsung phones almost anywhere in Malaysia. |
| Economies of scale | Samsung makes lots of phones, so prices stay low. |
| Skilled workforce | The company hires experts, so you get phones that last and work well. |
Tip: If you want a phone that looks nice, works fast, and is trusted, Samsung is a good choice.
Top Selling Phone in Malaysia
You may wonder which Samsung phone is most liked. The Galaxy S22 series was very popular in Malaysia. Many people wanted it, and some models sold out fast. The Galaxy S22 has sharp cameras, quick speed, and a cool look. Malaysians like these things, so the S22 became a top pick. If you want a phone that looks great and works well, try the Galaxy S22.
3. Apple
Overview
Many people in Malaysia use iPhones. Apple is a top phone brand here. People like Apple because it looks nice and is simple to use. You see iPhones at school and at work. Apple keeps its place by making phones that last long. Malaysians pick Apple for its smooth and premium feel.
Did you know? Apple’s iOS gets updates for many years. You will not miss new features.
Strengths
Apple earns trust by making good phones and helping customers. When you buy an iPhone, you get more than just a phone. You join a group of happy users. Here are reasons Malaysians choose Apple:
- You feel happy because Apple makes high-quality phones.
- Apple’s service centers help you fast if you need it.
- The brand keeps your data safe and private.
- Many people stay with Apple because they like the experience.
| Strength | What It Means for You |
|---|---|
| Perceived Quality | Your phone works well |
| Service Quality | You get help when you need it |
| Brand Trust | You feel safe and confident |
| Satisfaction | You enjoy your phone every day |
Apple is a favorite in Malaysia because it cares about quality and customers.
Popular Models in Malaysia
You see many iPhone models in Malaysia. The iPhone 15 series is very popular now. Many people also use the iPhone 14 and iPhone SE. These phones have strong cameras, fast speed, and batteries that last long. If you want a fast and good-looking phone, try the iPhone 15 Pro. The iPhone SE is cheaper but still works well.
- iPhone 15 Pro: Great camera and screen
- iPhone 15: Good for daily use
- iPhone SE: Small and budget-friendly
Apple stays a top brand by giving you choices that fit what you need.
4. OPPO
Overview
You see OPPO everywhere in Malaysia. OPPO became the top phone brand in the country for the first time in Q3 2024. People trust OPPO because it offers stylish smartphones and keeps prices fair. You notice OPPO phones in stores and online shops. The brand keeps growing and now leads the market, beating Samsung, Xiaomi, and vivo.
- OPPO led the smartphone market in Malaysia in Q3 2024.
- Samsung held 16% market share, ranking second.
- Xiaomi and vivo also compete, but OPPO stays ahead.
If you want a phone that looks good and works well, OPPO is a smart choice.
Strengths
OPPO stands out for its strong focus on quality and customer care. You get a phone that goes through tough tests before it reaches your hands. OPPO checks every phone for waterproofing, drops, and extreme heat. You feel safe knowing your phone can handle daily life.
- OPPO uses strict quality checks that go beyond normal standards.
- Every phone faces tests for water, drops, and tough conditions.
- You get help fast with 24 service centers in Malaysia.
- OPPO supports you with over 2,500 service centers worldwide.
Tip: If you want a phone that lasts and comes with great support, OPPO is a top pick.
Top Selling Phone Models
You might wonder which OPPO phones people buy most. The OPPO A18 is the best-selling model in Malaysia right now. Many shoppers choose it for its good battery, clear camera, and easy-to-use design. OPPO keeps shipping more phones every year, so you always find new models in stores.
- OPPO A18: Best-selling model in Malaysia
- Strong battery life and camera
- Easy for anyone to use
If you want a reliable phone with cool features, OPPO has many options for you.
5. vivo
Overview
You see vivo phones everywhere in Malaysia. This brand has become a favorite for many people who want stylish and reliable smartphones. vivo stands out because it brings new technology to you at a fair price. You can find their phones in malls, online shops, and even small stores. Many Malaysians trust vivo for both high-end and mid-range devices. If you want a phone that looks good and works well, vivo gives you plenty of choices.
Strengths
vivo focuses on making your experience better. The brand always tries to give you the latest features without making you spend too much. You get phones with strong cameras, long battery life, and smooth screens. vivo also cares about after-sales service, so you can get help when you need it. Many people like vivo because the phones are easy to use and last a long time.
Tip: If you want a phone that feels premium but does not break the bank, vivo is a smart pick.
Here are some reasons why vivo is one of the best smartphones in Malaysia:
- You get great camera quality for photos and videos.
- vivo offers budget-friendly 5g devices for fast internet.
- The brand keeps updating its software, so your phone stays fresh.
- You can find popular mid-range models that fit your needs.
Popular Models in Malaysia
vivo has many phones that people love. The X200 Series has become a big hit, showing a 65% jump in sales compared to the last series. The X200 Pro stands out with its 200MP ZEISS APO telephoto lens, making it perfect for anyone who loves taking photos. This success has helped vivo stay at the top among smartphone brands in Malaysia.
Here are some of the most popular vivo models right now:
- vivo X200 Pro
- vivo X200
- vivo V30 5G
You can pick a vivo phone if you want something stylish, powerful, and easy to use. Many people in Malaysia choose vivo when they look for the best smartphones in Malaysia.
6. realme
Overview
You see realme phones everywhere in Malaysia. This brand has become a favorite for many young people. realme started as a budget-friendly brand, but now you find their smartphones in all price ranges. You get a phone that looks cool and works fast. realme always tries to bring you the latest features without making you spend too much. You can spot realme phones in malls, online shops, and even at small kiosks. Many people trust realme because it gives you good value and keeps things simple.
Did you know? realme is one of the fastest-growing smartphone brands in Malaysia. You often see their bright yellow logo at tech events and in stores.
Strengths
realme stands out because it listens to what you want. The brand focuses on speed, style, and price. You get a phone that feels modern and keeps up with your busy life. realme also updates its software often, so your phone stays fresh. You can count on realme for strong batteries and fast charging. Many students and young workers pick realme because it fits their budget and lifestyle.
Here are some reasons why realme is a top choice:
- You get trendy designs that look great in your hand.
- realme offers fast charging, so you spend less time waiting.
- The brand gives you good cameras for photos and videos.
- You find realme phones at prices that make sense for your wallet.
Tip: If you want a phone that keeps up with your daily needs and looks stylish, realme is a smart pick.
Popular Models in Malaysia
realme has released many popular models in Malaysia. The Narzo 20 became the best-selling new smartphone on Lazada in 2020. It also led first-day sales and ranked among the top four best-selling smartphones during Lazada's 11.11 promotion. People love the Narzo series because it gives you strong performance and a long-lasting battery.
Here are some realme models you might like:
- realme Narzo 20
- realme 10 Pro+
- realme C55
You can find the best smartphones in malaysia by checking out realme’s latest models. Many people choose realme when they want a phone that is both affordable and reliable.
7. Huawei
Overview
You see Huawei phones in many places in Malaysia. Huawei is a big name in smart devices and ICT. The brand is well-known, but it has strong rivals like Samsung and Oppo. Many Malaysians know Huawei for its cool technology and good prices. Huawei tries hard to learn what people want in a phone. The company listens to users and wants them to be happy and loyal.
- Huawei is a leader in smart devices and ICT.
- Samsung and Oppo are tough competitors for Huawei.
- Huawei cares about what customers expect and about quality.
If you want a phone with new features and good value, Huawei has lots of choices.
Strengths
Huawei earns trust by giving you more than just phones. You can buy many products and services from them. Huawei sells in over 170 countries, so it has lots of experience. The brand often has lower prices but still gives you great features. Huawei manages its supply chain well, so you rarely wait for products. The company works with telecom carriers to keep your phone connected. You get the newest 5G technology, so your phone is fast and ready for the future.
| Strengths | Description |
|---|---|
| Broad Product Portfolio | You can buy phones, tablets, and networking gear from Huawei. |
| Global Reach | Huawei sells products in over 170 countries. |
| Competitive Pricing | You pay less for cool features than with other brands. |
| Strong Supply Chain Management | Huawei makes sure you get products on time. |
| Solid Relationships with Telecom | Your phone connects well because Huawei works with carriers. |
| Expertise in 5G Technology | You get fast internet and new features with Huawei’s 5G. |
Tip: If you want a phone that has new tech and saves money, Huawei is a smart choice.
Popular Models in Malaysia
You see many Huawei phones in stores and online shops. The Huawei P60 Pro is popular for its camera and nice design. The Nova series is liked for its price and how well it works. The Mate series is for people who want strong hardware and big screens. These phones have good batteries, sharp cameras, and smooth displays.
- Huawei P60 Pro: Cool camera and stylish look
- Huawei Nova 11: Good price and works well
- Huawei Mate 50: Strong hardware and big screen
If you want a phone that looks good, works fast, and has smart features, Huawei has something for you.
8. OnePlus
Overview
You see more OnePlus phones in Malaysia now. This brand listens to what people want. OnePlus brings cool features without high prices. The mobile market in Malaysia is growing fast. It may reach USD 2.72 billion in 2025. Malaysians like new technology, and OnePlus gives it to them. More people pick OnePlus for its stylish phones and smart accessories.
OnePlus gives you fancy features at a fair price.
- Phone accessories are selling more in Malaysia.
- OnePlus helps this growth by offering modern phones.
- You get more choices as OnePlus grows bigger.
Strengths
OnePlus phones are easy to trust. You feel good every time you use one. The brand cares about comfort, style, and speed. You hear clear stereo sound and the phone feels nice to hold. OnePlus puts top technology in every phone. You get great features without paying too much.
- Strong build and cool design
- First with IP69 water and dust resistance
- Fastest processor in any phone
- OLED display that is easy on your eyes
- Big battery and quick charging
- Six years of updates for your phone
- Good camera for sharp photos
- Battery lasts long for busy days
- Stylish case protects your phone
Tip: Pick OnePlus if you want a phone that looks good, feels nice, and lasts long.
Popular Models in Malaysia
You find many OnePlus models in stores and online. The OnePlus 12 is popular for its fast chip and bright screen. Many people like the OnePlus Nord series for its strong performance and lower price. The OnePlus 11 is known for its camera and battery life. These phones are good for games, photos, and daily use.
- OnePlus 12: Fast chip and bright OLED screen
- OnePlus Nord 3: Good value and works well
- OnePlus 11: Good camera and long battery life
If you want a phone that fits your busy life, OnePlus has one for you.
9. ASUS
Overview
You probably know ASUS for its laptops and gaming gear. In Malaysia, ASUS stands out as a top tech brand. Many people trust ASUS because it offers strong performance and cool designs. You see ASUS everywhere, from malls to online shops. The company has a huge presence in the gaming world. If you love mobile gaming, you might already use an ASUS ROG Phone.
Here’s what makes ASUS popular in Malaysia:
- ASUS holds a 29% market share for Windows laptops.
- The brand leads with 75% of Copilot+ PC devices.
- ASUS ROG dominates gaming laptops with a 30% market share.
- The ROG Phone lineup owns 83% of the gaming smartphone market.
- 31.9% of people use ASUS smartphones, mostly for gaming at good prices.
- 43.5% of users say ASUS ads and promotions make them want to buy.
You see ASUS everywhere because it connects with gamers and tech fans.
Strengths
ASUS keeps pushing technology forward. You get phones that run fast and stay cool, even when you play games for hours. The brand focuses on gaming, so you get features that help you win. ASUS also makes sure you get good value for your money.
- You get the fastest performance with ASUS ROG Phone 6 Pro.
- ASUS always tries new ideas and brings fresh tech to Malaysia.
- The company builds strong phones that last.
- Gamers trust ASUS because it gives them what they need.
Tip: If you want a phone that handles gaming and daily tasks, ASUS is a smart choice.
Popular Models in Malaysia
You find many ASUS phones in Malaysia, but the ROG series stands out. The ROG Phone 6 Pro is famous for its speed and smooth graphics. You also see the ROG Phone 7 and Zenfone series in stores. These phones have big batteries, sharp screens, and cool designs.
| Model | Key Feature | Who Likes It? |
|---|---|---|
| ROG Phone 6 Pro | Fastest gaming performance | Hardcore gamers |
| ROG Phone 7 | Advanced cooling system | Mobile game fans |
| Zenfone 10 | Compact and stylish | Everyday users |
If you want a phone that stands out and keeps up with your busy life, ASUS gives you plenty of choices. Gamers and tech lovers in Malaysia pick ASUS for its power and style.
Comparison of Top Phone Brands in Malaysia
Unique Features
You may wonder what makes each phone brand special in Malaysia. Here is a quick look at what you get from each brand:
- Xiaomi: You get lots of features for less money. Xiaomi puts new tech in almost every phone. These phones are not expensive.
- Samsung: You see many types of phones. Samsung is known for new ideas and good help after you buy. Many people trust Samsung for its quality.
- Apple: You get a phone that is easy to use. Apple gives you updates for a long time. Many people like the iPhone’s camera and how it looks.
- OPPO: You get phones that look nice and take good photos. OPPO checks quality and helps customers quickly.
- vivo: You see cool designs and strong cameras. vivo gives you good value and keeps phones updated.
- realme: You find phones that cost less and charge fast. realme is popular with young people who want style and speed.
- Huawei: You get new tech and strong 5G support. Huawei has good prices and many devices to pick from.
- OnePlus: You get a fast phone with a simple look. OnePlus gives you top features for a fair price.
- ASUS: You find phones made for gaming. ASUS is known for strong performance and cooling, great for gamers.
Tip: Think about what you want most—price, camera, gaming, or updates—before you pick a phone.
Quick Reference Table
Here is a table to help you compare the top phone brands in Malaysia:
| Brand | Best For | Price Range | Top Feature | After-Sales Support |
|---|---|---|---|---|
| Xiaomi | Value seekers | Low-Mid | Affordable tech | Good |
| Samsung | All users | Low-High | Innovation | Excellent |
| Apple | Premium users | High | User experience | Excellent |
| OPPO | Camera lovers | Low-Mid | Stylish design | Very Good |
| vivo | Trendy users | Low-Mid | Camera features | Good |
| realme | Young users | Low-Mid | Fast charging | Good |
| Huawei | Tech fans | Low-High | 5G technology | Good |
| OnePlus | Power users | Mid-High | Fast performance | Good |
| ASUS | Gamers | Mid-High | Gaming performance | Good |
You can use this table to find the best brand for you. It is easier to pick a phone when you know what each brand does best!
You have seen the top 9 trusted phone brands in Malaysia. Each brand has something special. Here’s how you can pick the right one:
- Think about your budget. Some brands offer great value.
- Check the camera and battery life if you love photos or need long use.
- Look for good after-sales support.
- Watch for new models and trends.
Tip: Try out phones in stores before you buy. You will know what feels best for you!
FAQ
Which phone brand gives you the best value in Malaysia?
You get great value from Xiaomi. The brand offers affordable phones with strong features. Many Malaysians pick Xiaomi when they want more for their money.
How do you choose the right phone brand for your needs?
You should think about your budget, camera quality, battery life, and after-sales support. Try phones in stores. Ask friends for advice. Pick the brand that fits your lifestyle.
Are these brands easy to find in Malaysia?
You see these brands in malls, online shops, and small stores. You can buy them almost anywhere. Popular models are always in stock.
Do these brands offer good after-sales service?
Most top brands give you strong after-sales support. You get help at service centers and online. Samsung, Apple, and OPPO have excellent customer care.
Which phone is best for gaming?
You want ASUS ROG Phone for gaming. It has fast performance, cool designs, and features made for gamers. Many Malaysians trust ASUS for mobile gaming.
