If there is anything popular in the music industry recently, AI singers and AI songs are definitely the hottest topics.
Warner Music recently announced that they signed a record deal with the first AI singer, Noonoouri. Noonoouri have previously cooperated with a number of fashion brands around the world, with more than 410000 fans on the instagram and a fairly stable popularity.
✦ Noonoouri announced the signing of a contract with Warner Music Source: Noonoouri Official instagram
AI technology has reached the upsurge of development at present, and there are endless discussions between artificial intelligence and art production. Although the virtual idol singing film is nothing new, but Noonoouri as the active idol of the Z generation, obviously has a bigger blueprint.
According to the self-introduction film “who I am?” uploaded by Noonoouri on his personal YouTube channel four years ago, Noonoouri is 19 years old, 1.5 meters tall, comes from Germany, lives in Paris, and is active in various fields with a lovely and charming changeable image.
01 Who is Noonoouri?
The Noonoouri in Paris photo source: Noonoouri official instagram
She loves art and life, focuses on fashion, culture and environmental protection, has worked with many brands such as GUCCI, DIOR and Versace, and has also advertised Kim Kardashian’s (Kim Kardashian) cosmetics brand.
The Noonoouri has worked with Kim Kardashian (Kim Kardashian) cosmetics brand, photo source: Noonoouri official instagram
At the end of August, Noonoouri announced on Instagram that he had signed a contract with Warner Music, officially announcing his entry into pop music. In the post, she wrote, “Music has played an important role in my life from the beginning. It allows me to enter my emotions, nourish my visions and ideas, and integrate into my life as my inner motivation.” She then collaborated with German musician Alle Farben to release the single “Dominoes” on September 1.
Noonoouri in Spotify account page photo source: Noonoouri official spotify
As a “virtual Internet celebrity” (CGI influencer),Noonoouri does not shy away from her “virtual” characteristics. On her personal YouTube channel, she even released three films called “I am NOT AI, but CGI” to tell the story of her image generation.
The Noonoouri action is realized by real-life motion capture technology. The picture source: video screenshot of “I am NOT AI, but CGI”
Although born in virtual, Noonoouri’s attitude has always tended to be realistic. She is a vegetarian, never wears fur products, advocates sustainable fashion, and actively participates in public welfare activities.
Noonoouri Change Color in Pride Month Photo Source: Noonoouri Official instagram
“Noonoouri is a role model, but also a fantasy.” — Joerg Zuber
German designer Joerg Zuber’s childhood dream is to become a fashion designer. When others did not like AI idol, he insisted on introducing the existence of Noonoouri to the world in 2018. As Noonoouri began to explore more and more fields, he was also excited about the diverse development prospects of Noonoouri driving life and life.
✦ Noonoouri with her creator Joerg Zuber, photo source: Prophets of AI and Noonoouri official instagram
For Joerg Zuber, Noonoouri represents a dream come true, so while she creates a dreamy feeling with a doll-like cartoon image rather than a real human appearance, she also actively participates in social activities, hoping to continuously transmit real information with the influence of virtual individuals.
If it is a new adventure for Noonoouri to enter the pop music scene as a signed singer, then the use of AI technology in songs is more common and popular.
In April, Tiktok user Ghostwriter(@ Ghostwriter977) used AI technology to imitate the voice and style of Drake and The Weeknd to write the song “Heart on My Sleeve.” After the song’s rapid popularity, he recently submitted the work to the Grammy Awards for “Best Rap Song” and “Song of the Year.
02 AI songs can also win Grammys
Ghostwriter has 250000 fans in tiktok. Photo source: tiktok
Although the move has been controversial, Grammy’s decision to allow some songs created using AI technology to compete for the award, regardless of whether they win the award or not, actually represents the pop music industry’s current gradual openness to AI technology to create songs.
“The future of music is here. Artists can make their voices work for them without any effort.” –Ghostwriter
At Station B, AI songs are also rapidly encroaching on public interest. Take the cover song of “AI Stefanie Sun” as an example. The number of viewers who use AI technology to generate Stefanie Sun’s voice and style to sing Jay Chou’s songs has exceeded 2 million, especially the number of viewers of “Hair Like Snow” has exceeded 2.9 million.
03 Is AI the future of Gen Z music?
The number of songs sung by AI Stefanie Sun on Station B is amazing. Source: screenshots of relevant pages of Station B
The voice of “AI Stefanie Sun” in the song has no obvious technical flaws. The voice and style are the same as the singer’s excellent singing. It can almost make people believe that this song is sung by the singer himself. This kind of “fake and real” The emotion is also called the most talked about content of the barrage.
The barrage of “AI Stefanie Sun” cover of “Love in BC” in Station B is from the screenshot of the video uploaded by Station B’s up main Eternity and L.
Once an immortal heavenly queen in the memories of the post-90s and post-00s, she used AI technology to complete a series of “live and see for a long time” cooperation and works, which may be an important reason why AI songs have received such attention. But behind the main emotional card, the ethical and legal issues that may arise from the creation of music by AI technology are still unavoidable.
Prior to this, AI technology for art production works whether art has been widely discussed in the industry. Today, the music industry is facing the same problem. For practitioners, when AI technology intervention is inevitable, the most important thing is to continuously improve the relevant definition and system of AI technology works.
When this AI wave is already menacing, it is better to blindly avoid it than to dress up, as Harvey Mason (Harvey Mason Jr.), head of the Grammy Awards, said, “I absolutely admit that AI technology will become a part of the music industry, the art world and society as a whole.”
(Source: Cc doctrine)
