LONDON, October 16, 2025 — Vertu, the distinguished British luxury mobile phone manufacturer celebrated for its unparalleled craftsmanship since 1998, today announces the launch of Agent Q, the world's first AI Agent Phone. This extraordinary device redefines the relationship between technology and service, introducing the Vertu Agent Q Ruby Key for AI Generative Service—a revolutionary interface that transforms how privileged individuals access intelligence, assistance, and the world's finest experiences.
Understanding the AI Agent Phone: Intelligence That Anticipates
The Vertu New AI Agent Phone – Agent Q pioneers a fundamental shift in mobile technology. An AI Agent Phone transcends the limitations of conventional smartphones by embedding autonomous AI agents that don't merely respond to commands—they anticipate needs, coordinate complex tasks across multiple services, and operate proactively on your behalf.
Unlike traditional smartphone AI assistants that function within isolated app ecosystems, Agent Q's AI agent technology operates seamlessly across applications and services. Press and hold the iconic Ruby Key, speak your intent naturally, and watch as sophisticated AI agents coordinate across platforms to deliver comprehensive solutions—from securing impossible reservations to orchestrating multi-city travel arrangements—all without requiring you to navigate between different applications.
This is intelligence liberated from the constraints of app-by-app interaction, delivering unified, cross-platform problem-solving that mirrors how humans naturally think about tasks: as complete objectives rather than disconnected steps.
The Ruby Key: Your Portal to AI Generative Service
At the heart of Agent Q rests a gemstone of profound significance: the iconic Ruby Key, meticulously crafted from a single natural ruby crystal. This is more than refined hardware—it is your gateway to the revolutionary Vertu Agent Q Ruby Key for AI Generative Service platform.
One Touch, Infinite Possibilities
The interaction is elegantly simple yet technologically sophisticated. Press and hold the cool, precise surface of the Ruby Key. Speak naturally. Release. Within moments, Agent Q's AI Generative Service coordinates across its vast network of capability agents to fulfill your request—whether securing a table at a fully-booked Michelin three-star restaurant, arranging private museum access, or orchestrating complex international logistics.
The Ruby Key eliminates the friction that plagues modern smartphone use: the endless app-switching, the multiple logins, the fragmented workflows. Your intent—expressed in natural language through the Ruby Key—becomes the singular input. The AI Generative Service handles everything else, working invisibly across dozens of platforms and services to deliver seamless results.
Cross-Application Intelligence: Breaking Down Digital Silos
The Vertu Agent Q Ruby Key for AI Generative Service represents a paradigm shift in how AI serves users. Traditional smartphone assistants remain trapped within walled gardens, unable to coordinate actions across competing platforms and services. Agent Q's Ruby Key interface breaks down these artificial barriers.
Consider a sophisticated request: “I need dinner reservations for four at the best sushi restaurant in Tokyo next Thursday, a driver from my hotel, and tickets to the kabuki theater afterward.” A conventional smartphone would require you to:
- Search for restaurant recommendations
- Open a reservation platform
- Check availability across multiple restaurants
- Separately arrange transportation
- Search for theater performances
- Purchase tickets through another platform
- Manually coordinate timing across all elements
With Agent Q's Ruby Key, you simply speak this complete intent. The AI Generative Service immediately coordinates with its distributed network of capability agents—culinary recommendation agents, reservation agents, transportation agents, entertainment agents—orchestrating a comprehensive solution that accounts for timing, location, and your known preferences. Within minutes, your entire evening is beautifully arranged.
This is cross-application intelligence that treats your life as an integrated whole rather than a collection of disconnected digital tasks.
A Legacy of Service: From Concierge Service to the AIGS Platform
“True luxury is not in what you own, but in how you are cared for.” This founding principle has guided Vertu since 1998, and it finds its ultimate expression in Agent Q's AI Generative Service (AIGS) platform—an evolution that honors tradition while embracing revolutionary capability.
The Heritage: Vertu's Signature Concierge Service
From its genesis in 1998, the soul of VERTU has resided not merely in its noble materials, but in the promise embodied by the signature Ruby Key: a world of service, summoned by a single touch. This legacy, the legendary Concierge Service, is the unique, inimitable signature of the VERTU marque.
For a generation, pressing the Ruby Key connected you to elite human concierges—experts capable of fulfilling extraordinary requests through personal relationships, insider knowledge, and relentless dedication. This service represented an exclusive human connection: your needs understood, your preferences remembered, your most complex desires fulfilled with grace and discretion.
The Evolution: AIGS—AI Generative Service
Yet in the age of artificial intelligence, as AI agents gain the autonomy to master complex tasks and coordinate across vast service networks, this founding principle is undergoing a remarkable renaissance. The Vertu Agent Q Ruby Key for AI Generative Service platform—AIGS—represents the natural evolution of Vertu's service legacy, amplifying human excellence with AI capability while preserving the warmth and intuition that define true luxury.
This evolution is built upon three foundational pillars that ensure A Legacy of Service: From Concierge Service to the AIGS maintains Vertu's uncompromising standards.
The Three Pillars of AI Generative Service
Pillar One: A Distributed Network of Capability Agents
We have reimagined the world's leading service providers not as applications requiring manual navigation, but as discrete “Capability Agents” that respond to natural language intent. The Michelin Guide is no longer an app you must open and search through—it is an intelligent agent providing the capability of culinary recommendation and reservation. Sotheby's becomes an art acquisition agent. NetJets transforms into a private aviation coordination agent.
This Distributed Network of Intelligence currently comprises over two hundred core capability agents, each a master of its specialized domain, and the network expands continuously. Through an open protocol defined by VERTU—the Intent Definition and Service Delivery Protocol (IDSDP)—we establish universal standards for service integration, allowing third-party masters of their craft to join this ecosystem seamlessly.
When you speak to Agent Q through the Ruby Key, you're not merely accessing a single AI assistant—you're commanding an entire network of specialized intelligence, each expert contributing to fulfill your complete intent. This is orchestrated intelligence at unprecedented scale, coordinated invisibly by the AIGS platform to deliver unified, comprehensive solutions.
Pillar Two: Proactive Service That Anticipates
The AIGS platform is not a reactive system that merely solves problems when you articulate them; it is a discreet companion that learns in sympathy with your life, understanding your tastes and preferences through respectful observation of patterns and choices.
Agent Q's AI Generative Service weaves an ecosystem that anticipates your entire lifestyle. Planning a business trip to Milan? Before you consider the details, AIGS has already identified your preferred hotel (knowing you favor properties with exceptional concierge services), reserved your usual suite category, arranged ground transportation that accounts for your meeting schedule, and identified dining options aligned with your culinary preferences and dietary requirements.
The platform's purpose is to prepare the way before you have even articulated a desire, elevating “responsive service” to the new dimension of “proactive service.” This is anticipatory intelligence that makes the rare and the exclusive an effortless part of your everyday, operating with such subtlety that extraordinary arrangements appear to materialize naturally.
Pillar Three: Human in the Loop—The Warmth of Personal Advocacy
We hold an unwavering belief that the highest tier of service will always require the irreplaceable warmth of human intuition, judgment, and personal relationships. The Vertu Agent Q Ruby Key for AI Generative Service platform represents AI amplifying human excellence, not replacing it.
A dedicated human concierge remains at your service twenty-four hours a day, seven days a week, ready to navigate any bespoke or exceptionally complex request. When AI coordination cannot secure a reservation at a fully-booked Michelin three-star restaurant—when algorithms reach their limits—your personal Vertu concierge places the call personally, advocating on your behalf with the warmth, persuasiveness, and relationship capital that only humans possess.
This “human in the loop” principle ensures that Agent Q delivers the best of both worlds: the scale, speed, and coordination of AI capability, backed by the judgment, creativity, and personal touch of elite human service professionals. The Ruby Key connects you to this hybrid excellence—AI and human working in seamless concert to fulfill your needs.
Life Beautifully Arranged: The AIGS Philosophy
The Vertu Agent Q Ruby Key for AI Generative Service embodies a service philosophy that extends far beyond technological capability. This is about curating your life experience, removing friction from the extraordinary, and ensuring that the rarest, most exclusive experiences become accessible through nothing more than natural conversation with your device.
The Seamless Life: Examples of AIGS in Action
Complex Travel Orchestration: “I need to be in Singapore Monday morning for a 9 AM meeting, then Tokyo by Thursday evening for a private art gallery viewing, returning home Friday night.”
Agent Q's AIGS platform immediately coordinates: optimal flight routes accounting for your airline preferences and status levels, ground transportation at each location, hotel accommodations matching your loyalty programs and room preferences, meeting room reservations, restaurant bookings near each appointment, and contingency arrangements should schedules shift. All delivered as a unified itinerary within minutes.
Cultural Access: “Find me the most significant art exhibition opening in Europe next month and arrange VIP access.”
The AIGS platform consults specialized art world capability agents, identifies premier exhibitions across major European capitals, cross-references with your known artistic interests, secures private viewing appointments, and coordinates travel and accommodation—transforming a vague aspiration into a complete cultural experience.
Celebration Planning: “My partner's birthday is in three weeks. Plan something extraordinary in Paris.”
Understanding your partner's preferences from historical context, AIGS orchestrates: flights and five-star accommodation, reservations at a Michelin three-star restaurant known for romantic ambiance, pre-dinner champagne at a historic hotel bar, tickets to a sold-out opera performance, and a morning hot air balloon experience over the Loire Valley. Every element coordinated, every timing optimized, every detail aligned with what makes celebrations memorable.
This is life beautifully arranged through the Vertu Agent Q Ruby Key for AI Generative Service—where artificial intelligence and human expertise collaborate to transform intent into experience.
The Future of Luxury Service
The Vertu Agent Q Ruby Key for AI Generative Service represents more than technological innovation—it embodies a philosophy about what luxury means in the age of artificial intelligence.
True luxury is not in what you own, but in how you are cared for. Agent Q delivers care at an unprecedented level: AI capability providing scale and speed, human expertise offering judgment and warmth, all accessible through the simple, elegant gesture of pressing the Ruby Key and speaking naturally.
This is A Legacy of Service: From Concierge Service to the AIGS platform—honoring 27 years of excellence while pioneering the next generation of how technology serves human aspiration.
Your life, beautifully arranged, awaits. The Vertu New AI Agent Phone – Agent Q is ready to serve.