A paradigm shift from Apps to Agents — an intelligent phone that thinks, plans, delivers, and protects your privacy.
LONDON, UK — [2025.10.16] — At Harrods, the global icon of excellence, VERTU unveiled Agent Q, a creation that redefines what a phone can be. Designed for entrepreneurs, Agent Q marks the world’s first AI Agent Phone — not another app platform, but a new kind of intelligence that acts with purpose.
For over a decade, our digital lives have followed the same ritual: open app, tap icon, repeat. Agent Q ends that cycle. Built upon an entirely new cognitive architecture, it transforms intent into action — replacing fragmented interfaces with an autonomous intelligence that perceives, plans, and executes.
Inspired by the rare White Falcon, a symbol of authority, rarity, and sovereign power, Agent Q fuses VERTU’s heritage of handcrafted luxury with state-of-the-art cognitive technology. The result is not just a device, but a thinking companion — engineered to deliver clarity in an age of noise, discretion in an age of exposure, and confidence in an age of uncertainty.
1. The End of the App Era
The last decade of mobile innovation has been defined by apps — icons competing for attention, each a silo of data and distraction. For entrepreneurs, this means fragmentation: more tools, less focus.
Agent Q represents the next epoch of computing — where users don’t open apps but issue intent. Tasks that once required a dozen steps now resolve with a single command. From connectivity to delivery, from reaction to autonomy, Agent Q ushers in the post-app era.
2. Inside the Falcon Mind — VAOS: The Vertu Agent Operating System
At the core of Agent Q lies VAOS (VERTU Agent Operating System), built on the Falcon Cognitive Architecture — a distributed intelligence framework that mirrors human reasoning rather than mimicking app hierarchies.
Its four cognitive engines form a continuous loop of intelligence:
- Perception— understands voice, image, text, and context in real time.
- Memory— learns from behavioural patterns and preferences.
- Planning— breaks complex goals into actionable steps.
- Execution— orchestrates internal and third-party Agents to fulfil tasks.
Through VAOS, Agent Q transcends the boundaries of software. It is a living network of specialised Agents that collaborate in real time — turning human intent into orchestrated action.
In this new paradigm, discoverability shifts from downloads to delegation.
Trust replaces traffic. Value appears precisely when needed. Developers can join this ecosystem through the VERTU AgentKit, transforming their services into certified Agents within a curated, invitation-only marketplace of excellence.
3. Ruby Talk: One Touch to Awaken Intelligence
Since 2002, the iconic Ruby Key has provided VERTU owners with a direct connection to human concierge services. Now, reborn as Ruby Talk, it becomes a tangible, one-touch gateway to the intelligent agents in VERTU Life within the phone — where every interaction feels natural, personal, and immediate.
While most AI systems today remain reactive assistants that wait for questions and deliver answers, VERTU’s Ruby Talk elevates this experience to a new level of intuition and intimacy.
4. VERTU Life Evolves into AIGS — From Assistant to AI Agent, with Human in the Loop
VERTU’s legendary Concierge Service VERTU LIFE has evolved into AIGS (AI Generated Service) — a global network where artificial and human intelligence collaborate as one.
Through the Agent API Framework, partners such as private banks, law firms, and airlines can integrate directly into VAOS, linking their services to VERTU’s secure ecosystem with just a few lines of code.
An entrepreneur might simply say:“Prepare the board report and arrange my return flight.”
Within seconds, the Document Agent, Finance Agent, and Travel Agent coordinate seamlessly through AIGS to complete the workflow from start to finish.
This is not assistance — it is execution as a service: intent, made real.
5. VPS: Entrepreneurial Scenarios, Five Categories, 200 Specialized Agents
Agent Q orchestrates 200+ specialized Agents across five pillars of executive work. Each pillar covers the full workflow from insight → decision → action, with Agents collaborating via A2A to deliver outcomes end-to-end.
- Corporate Governance — From Strategy to Execution
Covers board operations, org design, policy & risk, audit & compliance, legal & contracts, human resource recruitment, and talent lifecycle.
- Meetings & Follow-Up — From Discussion to Delivery
Covers scheduling, agenda design, live capture, action extraction, ownership assignment, and progress tracking.
- Finance & Investment — From Data to Decisions
Covers treasury, budgeting, FP&A, scenario modeling, risk, and portfolio management.
- Daily Coordination — From Travel to Communication
Covers travel planning, visas & docs, lodging, ground transport, calendar harmony, and executive communications.
- Marketing & Growth — From Insight to Impact
Covers market research, segmentation, positioning, creative, media mix, CRM/lifecycle, and ROI analytics.
Explanation for each Entrepreneurial Scenarios
1) Corporate Governance — From Strategy to Compliance
Covers board operations, org design, policy & risk, audit & compliance, legal & contracts, and talent lifecycle.
Governance Agents synthesize internal data, surface risks, track OKRs, draft policies, and maintain a living “operating charter.” Legal/Compliance Agents version and negotiate contracts, monitor obligations, and trigger reviews before breaches occur. HR/Org Agents map roles, capacity, and succession, aligning headcount to strategy.
Example — Recruitment: The HR Agent drafts the JD, distributes it, screens candidates with skill/culture vectors, coordinates interviews via Interview Agent, and hands a compliant offer package through Legal Agent.
2) Meetings & Follow-Up — From Discussion to Delivery
Covers scheduling, agenda design, live capture, action extraction, ownership assignment, and progress tracking. Meeting Agent structures the session (goals, materials, timeboxes). In meeting, Perception Agents transcribe, tag owners, and detect blockers. Afterward, VMemory Agent converts decisions into a To-Do Map, assigns tasks across tools (e.g., email/IM/PM), sets deadlines, and monitors completion, escalating when risks emerge.
Example: “Quarterly ops review” ends, and VMemory auto-creates a remediation plan, assigns owners, spins up a tra
3) Finance & Investment — From Market Signals to Capital Allocation
Covers treasury, budgeting, FP&A, scenario modeling, risk, and portfolio management.
Finance Agents normalize multi-bank feeds and ERP data locally, produce rolling cash forecasts, budget variance alerts, and covenant monitoring. Investment Agents use vertically tuned models trained on premium global datasets (markets, brokers, filings) to generate factor views, rebalance proposals, and what-if simulations; models continuously improve with new signals.
Example: “Review tech sector exposure” triggers real-time attribution, risk heatmaps, and a proposed rebalance; approvals execute via connected brokerage APIs with full audit trails.
4) Daily Coordination — From Travel & Logistics to Personal Ops
Covers travel planning, visas & docs, lodging, ground transport, calendar harmony, and executive communications.
Travel Agent optimizes routes against meeting constraints and personal preferences; Calendar Agent prevents conflicts and buffers transit; Communication Agent drafts confirmations and local etiquette notes in your voice. Logistics Agents compile travel packs (tickets, eSIMs, lounge access) and handle disruptions autonomously.
Example: “Plan my Shanghai trip next week” yields a complete itinerary, invites synced to stakeholders, pre-cleared payments, and contingency rebooking if delays occur.
5) Marketing & Growth — From Insight to Market Impact
Covers market research, segmentation, positioning, creative, media mix, CRM/lifecycle, and ROI analytics.
Research Agents size markets and surface white space; Strategy Agents generate positioning and offer design; Creative Agent produces briefs/assets consistent with brand tone; Media Agents plan/execute across channels and iteratively optimize; CRM Agents run lifecycle journeys (onboarding, retention, win-back) with holdout testing and causal lift.
Example: “Launch EU luxury campaign” triggers audience clustering, a creative kit in brand voice, a cross-channel buy, and live optimization toward CAC/LTV goals with weekly executive summaries.
Together, these 200+ Agents form the Agent Network — an adaptive system where entrepreneurs stop managing tools and start directing intent, with VAOS turning strategy into measurable outcomes.
6. Edge Autonomy — Private Intelligence on the Move
While others chase larger cloud models, VERTU chooses Edge Autonomy — intelligence that is instantaneous, independent, and private.
Powered by a dedicated on-device AI chipset, Agent Q performs the entire reasoning loop — Perception → Memory → Reasoning → Execution — even without network access.
Latency-sensitive and privacy-critical operations stay on the device; when broader knowledge is required, VAOS links securely through VPS (Vertu Productivity Suite), bridging device, cloud, and human expertise without compromising control.
The result is a system that responds in milliseconds, yet never surrenders a single byte of private data — the truest expression of luxury in the age of information.
7. Vertu Secure Certainty – Redefining Luxury as Data Sovereignty
VERTU’s heritage of craft and security culminates in a three-layer architecture:
- Secure Core — hardware-level encryption for complete data isolation.
- Sandboxed Agents — each Agent operates within its own privilege domain.
- Triple-System Architecture — Main, Secret, and Ghost, each isolated and secure.
- End-to-End Encrypted Sanctum — ultimate privacy in communication.
- Distributed Vault (10 TB) — encrypted, tamper-proof storage for critical assets.
8. A Camera for the Artist
Agent Q redefines mobile photography through true craftsmanship and AI artistry. It features the world’s only mechanical zoom lens on a smartphone, engineered with the precision of a Swiss watch and paired with the golden 35 mm focal length for natural human-eye perspective.
AI Artist templates turn moments into artworks; conversational AI editing makes retouching as natural as speaking; AI photo-to-video brings stills to cinematic life — faithfully preserved, never distorted.
9. Design & Philosophy – A Falcon at Rest
If Falcon is the soul of Agent Q, it is also its form. Crafted from white alligator leather and titanium, with 18 K gold inlays and the Ruby Key, Agent Q embodies controlled power — a Falcon at rest，with a falcon-wing SIM chamber, and perfected through a Swiss hinge, 320 hand-assembled components, U-shaped seamless forming, thick gold plating, and a ceramic pillow. Every line expresses intention. This is not design. This is cerem.
10. The Arrival of Intelligence — The Agent Q Collection Now Available Worldwide
The VERTU Agent Q Collection — including the Gyrfalcon Edition, Classic Black, and Signature Gold — is now available at Harrods London, all VERTU official boutiques, and the VERTU official website.
Each creation is handcrafted, secured, and powered by VAOS — designed for those who lead, decide, and create with purpose.
“In an industry obsessed with speed and features, VERTU chooses a different path — to empower those who build the future,” said Molly, Chief Marketing Officer of VERTU. “Agent Q is not just the world’s first AI Agent Phone — it is a statement of intent: let machines execute, so humans can create. For visionary entrepreneurs, intelligence is no longer an accessory; it is the new form of luxury.”
Background information on HARRODS
Harrods has been serving customers from its Knightsbridge store since 1849, today the store is the world’s ultimate luxury emporium. Harrods is home to more than 3000 curated brands as well as over 20 dining destinations and expert fashion, home, beauty and wellness services. In addition, Harrods serves customers via harrods.com, H beauty and airport stores and hospitality destinations in China and Qatar. Harrods continues to be guided by its philosophy of “anything is possible” to ensure that customers enjoy unparalleled experiences with every visit.
