How TikTok and Instagram Fueled Pop Mart’s Popularity

You might wonder, why is Pop Mart suddenly so popular? Pop Mart gained fame incredibly fast, largely thanks to TikTok and Instagram. Take labubu, for example—people post unboxing videos and share their excitement online. Even celebrities talk about labubu, which has driven the price to buy labubu sky-high. This surge made labubu famous worldwide. Labubu’s story isn’t unique, as Pop Mart fans everywhere showcase their finds. Famous stars like Lisa and Rihanna have also joined the trend. TikTok boosted Pop Mart’s online sales by an astonishing 5780%.

Labubu, Pop Mart, and viral trends are now inseparable. So, why is Pop Mart suddenly so popular? The answer lies in social media’s power to create global buzz.

Key Takeaways

• TikTok and Instagram helped Pop Mart get popular. People shared fun unboxing videos and cool trends. Influencers and celebrities made Pop Mart even more famous. They made the collectibles seem special and cool. Pop Mart’s blind-box surprise keeps fans happy and wanting more. Online groups and hashtags help fans connect everywhere. This makes collecting fun and social. Smart sales tricks like limited drops keep demand high. Easy in-app shopping makes fans want to buy again.

Viral Buzz

Short Videos and Unboxing

You probably see labubu everywhere on your feed. People love to share their Pop Mart experience, especially with unboxing videos. When you open a blind-box format collectible, you never know which figure you will get. This surprise makes the experience exciting and fun to watch. TikTok posts show fans opening labubu boxes, reacting with real joy or even shock. These videos create hype and make you want to try it yourself.

• Pop Mart’s revenue jumped 106.9% in 2024, and labubu’s THE MONSTERS series grew 726.6% year-over-year.

• Fans lined up overnight in cities around the world, showing viral demand for labubu collectibles.

• The Pop Mart app even topped the US App Store shopping category during the labubu 3.0 launch.

You can see how the blind-box format and the thrill of unboxing drive demand. The hype spreads fast, and soon everyone wants to join in. This kind of innovation keeps people coming back for more.

Visual Trends

Pop Mart knows how to catch your eye. Their collectibles have bold colors and cute designs. You spot labubu in fashion posts, on shelves, and even in celebrity selfies. Rihanna and Lisa from BLACKPINK have both shown off labubu, making it a must-have item. When you see these trends, you feel like you want to be part of the club.

Labubu has become a form of social currency. Some fans even trade labubu for luxury goods or event tickets. That’s the power of viral buzz.

• Social media keeps the hype alive with millions of followers watching new releases.

• Resale prices for labubu blind boxes can jump 10% to 200% for regular versions, and even more for rare ones.

Pop Mart’s innovation in design and marketing makes every experience feel special. You get to join a global trend, collect something unique, and share your excitement with others.

Community

Hashtags and Sharing

When you look at TikTok and Instagram, you see hashtags everywhere. Fans use #PopMartUnboxing and #BlindBoxSurprise to show their new labubu toys. These hashtags help you join in and talk with others. You can post your own unboxing videos or see what other people found. More people share their labubu plush toys and rare collectibles every day. The excitement grows as more fans join in.

• Hashtags help you meet new friends who like the same things.

• You can trade, chat, or even meet up with other collectors.

• The blind box trend gets bigger when people share their surprises online.

Using these hashtags lets you join a worldwide group. You help spread the fun and keep everyone excited. The more you share, the more you feel part of the pop mart fandom.

Collector Connections

The labubu community is about more than just sharing pictures. You can meet people from many different countries. Some collectors have lots of experience and help new fans. They give tips on finding real collectibles, trading safely, and getting good deals. You can join groups on Instagram, Facebook, Discord, or Reddit. These groups let you talk, trade, and plan meetups.

• Strong online groups make more people want to collect, both kids and adults.

• Social media and influencers make pop mart collectibles even more popular.

• Online groups help you connect, trade, and talk, building loyal fans.

• The blind-box style makes trading and sharing a big part of collecting.

You might go to a monthly meetup or a big event. Some fans help run events or keep the group safe. Apps and trading websites make it easy to stay in touch and show your newest labubu. The worldwide community lets you learn about new trends and make friends from other places. This strong group feeling keeps everyone happy and interested.

Influencers and Celebrities

Collaborations

You see collaborations everywhere on social media. Pop mart knows how to team up with the right people. When they work with influencers, the buzz grows fast. You might spot a TikTok video from Emily Mariko or Emilie Kiser showing off their favorite pop mart figures. These collaborations feel real and fun, not like regular ads. You trust these creators, so you want to try what they love.

• Collaborations with famous faces like Paris Hilton at pop-up events make everyone talk.

• Social media lights up when influencers share their pop mart finds.

• Fans join in by posting their own videos and photos, making the trend even bigger.

Pop mart also loves limited-edition artist collaborations. These special releases make you want to collect them all before they’re gone. You see people lining up or refreshing their apps, hoping to grab the newest figure. Each collaboration brings something new and exciting, so you never get bored.

When you see your favorite influencer open a new pop mart box, you feel like you’re part of something special.

Social Currency

Collaborations do more than just sell toys. They give you social currency. If you own a rare pop mart figure from a cool collaboration, your friends notice. You might trade stories or even the figures themselves. People talk about who got the latest drop or which influencer showed off a new design.

The best part? You don’t have to be a celebrity to join in. Everyday fans and micro-influencers help spread the word. You can post your own unboxing or collection and get likes from people all over the world. This makes the pop mart community feel open and welcoming.

Collaborations turn collecting into a global game. You get to show off, connect, and feel like you belong.

Sales Strategies

Drop Culture

You probably notice how everyone talks about the next big Pop Mart release. That’s drop culture in action. Pop Mart creates excitement by announcing new drops on TikTok and Instagram. You see teasers, countdowns, and sneak peeks. The hype builds fast. When the drop finally happens, fans rush to buy. Sometimes, the blind-box collectibles sell out in just minutes. You feel the urgency because you know these items might not come back.

• Pop Mart’s drop culture helped them reach $1.83 billion in revenue in 2024. That’s a 107% jump!

• Limited-edition drops make you want to act quickly. You don’t want to miss out.

• Social media keeps everyone talking and sharing, which makes the demand even stronger.

You join the shopping frenzies because you want to be part of something special. The exclusivity makes each collectible feel unique. Pop Mart’s innovation in blind-box and limited releases keeps you guessing and coming back for more. Their drops even helped them expand into new places like the U.S. and open Robo Shops. That’s retail success you can see and feel.

In-App Shopping

You don’t have to wait in line anymore. Pop Mart uses in-app shopping on TikTok Shop and Instagram. You scroll through your feed, see a new drop, and buy it right away. It feels easy and fun. You get instant access to the latest collectibles. This kind of innovation makes shopping simple for everyone.

• You can watch a live unboxing and buy the same figure with just a tap.

• In-app shopping helps Pop Mart reach more fans around the world.

• The quick process adds to the excitement of each drop.

Pop Mart’s retail success comes from making it easy for you to join the fun. You get to shop, share, and show off your collection without leaving your favorite app. That’s how drops and in-app shopping work together to keep the demand high and the community growing.

Why Is Pop Mart Suddenly So Popular?

Emotional Appeal

Have you wondered why Pop Mart is so popular now? The reason starts with how these collectibles make people feel. When you open a blind box, you feel excited. You do not know which figure you will get. This surprise makes each unboxing special and fun. The excitement grows when you share your experience online. You see others doing the same thing. You feel like you belong to a big group. Everyone is chasing the same thrill.

Labubu is now more than just a toy. Celebrities like Dua Lipa and Rihanna show off their labubu figures. This makes labubu part of pop culture. Owning a labubu makes you feel included in something big. The emotional bond goes beyond just having a toy. You join a group, share stories, and celebrate new finds.

Finding a rare figure or trading with friends feels like an adventure. You get more than a toy. You get a story to tell.

Social media makes these feelings even stronger. Viral TikTok unboxing videos and Instagram posts show real reactions from fans everywhere. You watch people open boxes and cheer for rare finds. Some even trade figures online. This helps you feel like you belong and that you matter. You want to join in and share your own story. Maybe you will even start a trend in your group.

Here’s how social media and feelings work together:

• Labubu goes viral on social media with help from celebrities.

• Blind box surprises make people buy again and again.

• TikTok Shop unboxing videos create excitement and hype.

• Scarcity and social proof turn collectibles into status symbols.

These things help Pop Mart become more than just a toy brand. It becomes a big part of culture.

Global Reach

Pop Mart is also popular because it is everywhere. You see Pop Mart in cities like New York and Tokyo. The brand uses smart marketing to reach fans all over the world. Pop Mart’s DIM strategy mixes online and offline ways to shop. You can visit a store, go to a pop-up event, or buy a figure on your phone.

Pop Mart targets young people who love cool designer collectibles. The brand follows trends and always has something new. This makes you want to keep collecting and sharing. You join a worldwide group that loves pop culture and creativity.

Pop Mart’s global success comes from:

• Using social media to reach fans in every country.

• Building a community that connects people everywhere.

• Launching trendy collectibles that young people like.

• Keeping fans loyal with new ideas and fun events.

Pop Mart started as a small shop but is now a leader in collectibles. Its cultural importance keeps growing as more people join in. You become part of a global story. Every new collectible feels like a win.

So, why is Pop Mart so popular now? The answer is simple. You get the thrill of finding something new. You enjoy sharing your experience. You join a global pop culture movement. Pop Mart’s mix of feelings, smart marketing, and a worldwide community made it an icon.

TikTok and Instagram made Pop Mart super popular fast. People watched lots of unboxing videos and used fun hashtags. Famous people like Lisa and Rihanna joined in too. Fans from many places showed off their Pop Mart collections. This made Pop Mart a big trend all over the world.

If you want your brand to get noticed, make viral posts and build a real fan group. Work with influencers who people trust. Social media changes a lot, so keep trying new ideas. This can help your brand grow, just like Pop Mart did.

FAQ

What is a Pop Mart blind box?

A Pop Mart blind box is a sealed package. You do not know which figure you will get until you open it. The surprise makes collecting more fun and exciting.

Why do people love sharing Pop Mart unboxing videos?

People love to show their reactions and surprises. Sharing unboxing videos lets you connect with others, join trends, and maybe even go viral. It feels good to share your excitement!

How can you start collecting Pop Mart figures?

You can buy Pop Mart figures online or in stores. Look for new drops on TikTok Shop or Instagram. Join collector groups to trade, share tips, and make new friends.

Are Pop Mart figures a good investment?

Some rare Pop Mart figures can go up in value. If you find a limited edition or a popular character, you might sell or trade it for more later. Collecting can be both fun and rewarding!