Key Takeaways

• Apple (iPhone) controls roughly 55-60% of the U.S. smartphone market share, making it by far the most used brand. BankMyCell+2StatCounter Global Stats+2

• Samsung is the second most popular brand in the USA, with about 20-25% market share. StatCounter Global Stats+2BankMyCell+2

• Other brands (Motorola, Google, Xiaomi, etc.) hold much smaller slices (single digits), collectively making up the remainder. Big Fish App Design+1

Which Phone Brand Is Mostly Used in the USA?

Apple is the most used phone brand in the USA, with iPhones making up a majority of active smartphones. StatCounter data (Aug 2024–Aug 2025) shows Apple ~57.2%, Samsung ~22.2%. StatCounter Global Stats

How Big Is Apple’s Lead Over Competitors Like Samsung?

Apple leads by about 30-35 percentage points over Samsung in U.S. market share, based on recent quarterly data. Samsung is the top Android device provider, but still far behind in total share. BankMyCell+2StatCounter Global Stats+2

Which Other Brands Are Used, And How Much?

• Motorola holds around 3-5% market share. BankMyCell+1

• Google (Pixel) is lower, roughly 2-3% depending on quarter. BankMyCell+1

• Xiaomi and other smaller Android OEMs make up 1-2% each or collectively a bit more. Big Fish App Design

Which Specific Phone Models Are Most Popular?

The most “popular” models (by ownership, brand recognition, or consumer awareness) tend to be recent iPhone flagships (e.g. iPhone 16, Pro/Pro Max) and strong Android premium models like Samsung Galaxy S24 / Ultra. YouGov polling lists show **iPhone 16 Pro, iPhone 16, and Galaxy S24 Ultra / S24 among the top in model popularity. YouGov

Why Is Apple So Dominant in the USA?

• Strong ecosystem (iOS + integration with Mac, iPad, Apple Watch) promotes retention.

• Brand value and resale value are high, making upgrades frequent.

• Carriers often heavily promote iPhones, with trade-in and bundled plans.

• Users in the U.S. tend to favor premium devices; Apple’s pricing strategy matches that demand.

How Has Market Share Evolved Over Time?

Apple held just under 50% U.S. smartphone market share a decade ago; since then it has steadily increased, with Samsung’s share fluctuating but generally lower. Android brands other than Samsung have smaller but slowly growing presence. Moto/Google/Xiaomi share has remained in the low single-digit percentages. BankMyCell+1

Scenarios: Which Phone Brand Performs Best Under These Circumstances?

Who Uses Which Brand Most?

• Younger demographics tend to favor Apple more heavily in the U.S.

• High-income / premium-segment buyers overwhelmingly choose iPhones.

• Value-conscious users still consider Samsung, Motorola, and Google Pixel for lower cost flagship or mid-tier models.

What Do Users Say Their Primary Phone Is?

Polling shows when asked “What is your primary smartphone brand?”, the majority report iPhone. Also, in popularity ratings, iPhone 16 Pro, Samsung Galaxy S24 Ultra, iPhone 16 are among the most recognized/used among U.S. adults. YouGov

Market Share Table: USA by Brand (Recent Data)

FAQs

1. Which phone brand is most used in the USA right now?
Apple is the most used brand, holding more than half of the market share in the U.S. StatCounter Global Stats+2BankMyCell+2

2. Is Samsung the next most used after Apple?
Yes—Samsung is the second most used brand, with around 20-25% market share. StatCounter Global Stats+1

3. How do other brands (Google, Motorola) compare?
They are much smaller; Google Pixel has about 2-3%, Motorola ~3-5%. BankMyCell+1

4. Which phone model is most owned by Americans?
Recent flagships from iPhone (like iPhone 16 / 16 Pro / Pro Max) and Samsung’s S-series (S24 / Ultra) rank high in ownership/popularity. YouGov

5. Does “mostly used” mean sold recently or total in use?
Data refers to active device usage / current market share—not just new sales but all active phones.

6. Why does Apple maintain such dominance in the USA?
Because of the combination of strong brand loyalty, frequent upgrades, carrier partnerships, resale value, and strong ecosystem integration.

Conclusion: Which Phone Is Mostly Used in the USA?

Apple (iPhone) is clearly the most used phone brand in the USA in 2025, with more than half of the market share and strong user loyalty. Samsung follows a distant second. Brands like Motorola, Google, and Xiaomi remain much smaller in usage. If you're choosing a device and want compatibility, ecosystem, resale value, or broad support, going with Apple or Samsung is the safest bet.

Recommended for These Groups

• Switchers from Android wanting wide support and resale value → Apple iPhone.

• People on a budget who still want premium features → Samsung mid-range or Pixel.

• Users who value accessories, service centers, and updates → Apple.

• Fans of customization or Android features → Samsung or Google.