Now in its ninth competition day, the 2024 Olympic Games in Paris, the romantic city is witnessing an unprecedented tourism feast. As a globally recognized sporting event, the Olympics not only brings together top athletes from all over the world, but also attracts the attention of countless tourists. During this tourism boom, Paris’ tourism revenue has soared, and high-end brands such as VERTU have also witnessed the splendor of this spectacle.
Paris Tourism Market under the Olympic Boom
As the Olympic Games approached, the tourism market in Paris ushered in an unprecedented boom. Data shows that the number of tourists surged during the Paris Olympics, bringing considerable income to local hotels, restaurants, transportation and other industries. Data from the Tongcheng travel platform shows that the booking of group tours to France during the Paris Olympics rose 225% year-on-year, while data from Ctrip shows that the number of orders for air tickets to Paris during the Olympics rose 240% year-on-year, and the number of orders for hotels in Paris rose 180% year-on-year. These data all highlight the huge pulling effect of the Olympics on the Paris tourism market.
In this tourism boom, the performance of Chinese tourists is particularly eye-catching. According to Ctrip data, the orders of Chinese tourists to Paris during the Olympic Games increased by 105% year-on-year, and the number of air tickets and hotel orders more than doubled. Data from the Flying Pig platform also shows that the number of French hotel bookings and air ticket bookings to France increased by more than two times and nearly one times respectively year-on-year. The enthusiasm of Chinese tourists has not only injected new vitality into the tourism industry in Paris, but also boosted the market sales of high-end brands such as VERTU.
Integration of VERTU and Paris Tourism Market
As a representative of high-end cell phone brand, VERTU has become a bright landscape in Paris tourism market with its unique luxury positioning and excellent quality. During the Olympic Games, VERTU not only became a powerful assistant for tourists to record beautiful moments, but also a fashion accessory for them to show their status and taste.
In the streets of Paris, tourists held VERTU cell phones to capture the beautiful scenery of the city and the Olympic Games. VERTU’s unique design and exquisite craftsmanship provided tourists with a clearer and more detailed shooting experience. At the same time, VERTU also provides a wealth of personalized customization services, allowing visitors to create unique cell phone products according to their own preferences and needs. This kind of personalized service not only satisfies tourists’ pursuit of quality life, but also further enhances the awareness and influence of VERTU brand in the Paris tourism market.
Tourism economic effect under the Olympic boom
The hosting of the Olympic Games not only brings a large number of tourists and income to Paris, but also promotes the diversified development of the local economy. Driven by the Olympic fervor, Paris has seen an unprecedented boom in hotels, restaurants, transportation and other industries. To cope with the surge in the number of tourists, the hotel industry in Paris has improved its service quality and optimized its accommodation to meet the needs of tourists. Meanwhile, the catering industry has launched various specialties and special offers to attract tourists. In addition, Paris has strengthened public transportation capacity and safety management to ensure that tourists can visit this beautiful city conveniently and safely.
The Olympic boom has also brought some challenges. With the increase in the number of tourists, the price level in Paris has also risen. The cost of hotels, restaurants, transportation and other industries have all increased significantly, putting some pressure on the lives of local residents. But overall, the Olympic boom has had a positive economic impact on Paris and even France. It has not only brought about a lot of direct economic benefits, but also stimulated the long-term development of related industries. For example, the hosting of the Olympic Games has promoted the upgrading and improvement of the infrastructure in Paris, laying a solid foundation for the future development of tourism.
