
What makes Labubuโs world feel so special? Labubu is a character made by Kasing Lung. He got ideas from Nordic folklore and magical stories about elves and forest spirits. These labubu dolls are not from old legends. They come from new artistic ideas. Kasing Lung grew up with European myths. He mixed these stories into a new kind of mythology for today.
Nordic myths show up in Labubuโs look. This gives each labubu doll a mysterious and magical feeling that collectors really enjoy.
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Labubuโs money earned doubled in 2024 from last year.
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Plush toy sales went up by 1200%.
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Resale prices are often two or three times higher than the store price.
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Experts think revenue will grow 8-12% each year until 2027.
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Market share is growing fast in Southeast Asia and North America.
Metric / Aspect |
Data / Description |
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Total Pop Mart Revenue (2024) |
$1.8 billion |
Labubu & The Monsters Revenue |
$419 million (727% more than last year) |
Overseas Revenue Contribution |
38.9% of all revenue |
Overseas Growth |
375% more than last year, mostly in Southeast Asia and the U.S. |
Social Media Presence |
Over 1.3 million TikTok posts with #Labubu; Facebook groups have more than 240,000 members |
Collector Spending |
Some collectors spend up to $10,000 each month on Labubu dolls |
Resale Values |
Rare Labubu figures can sell for over $1,000; some sold at auctions for more than $28,000 |
Sales Model Impact |
Blind box and limited editions make people excited and want to buy again |
Celebrity Endorsements |
BLACKPINKโs Lisa made sales jump 30% in Southeast Asia; Rihanna, Dua Lipa, Thai stars, and royalty also support Labubu |
Retail Expansion |
There are over 100 stores worldwide, with pop-up shops at big fashion events like Milan Fashion Week |
Market Reach |
Labubu is popular in Southeast Asia, North America, and Europe |
Key Takeaways
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Kasing Lung made Labubu dolls. He got ideas from Nordic folklore and magical tales about elves and forest spirits. The dolls look special with sharp teeth and big smiles. This makes them fun and different. They mix old legends with new art. Labubu is now famous all over the world. Many people buy them and collect them. Some celebrities like BLACKPINKโs Lisa and Rihanna also support Labubu. People of all ages like Labubuโs fun look and the stories behind it. Fans have built a creative and friendly group. Labubu is more than just a toy. It stands for creativity, friendship, and the magic of nature in pop culture today.
Labubu Doll Origins
Kasing Lungโs Creation
Kasing Lung made Labubu in 2015. He was born in Hong Kong. He grew up in the Netherlands. His life helped him mix Asian and European art. Labubu first appeared in a story called โThe Monsters.โ Lung drew Labubu in his sketchbook. He later made storybooks about Labubu. After that, he turned Labubu into toys. Labubu became popular when Lung worked with Pop Mart in 2019. Pop Mart is a Chinese toy company. This helped Labubu get fans all over the world.
Lung starts his art with simple drawings. He gives each character a special look and story. Labubu is easy to spot because of its many teeth and big smile. Lung wants every character to matter, like in old cartoons such as The Smurfs. He hopes his art makes people happy. Labubuโs world keeps getting bigger. Now there are plush toys, keychains, and art shows.
Nordic Folklore Influence
Nordic folklore gave ideas for Labubuโs design. When Lung was young, he liked stories about elves and magic creatures from the north. Journalist Henry Williams says Labubu and the Monsters come from Nordic fairy tales. Labubuโs nine sharp teeth and big grin look like tricky creatures from those stories. The pointy ears show elfin magic. The large shiny eyes show a playful side.
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Labubuโs name sounds silly and fun, like names in Nordic fairy tales.
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The labubu doll is not from old legends. It is a new idea that uses folklore to make something different.
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Lungโs art brings wonder and joy, not fear.
Labubuโs story shows how artists today use old myths to make new worlds for everyone.
Legends Behind Labubu
Elf and Forest Spirits
Labubuโs world is inspired by magical beings from Nordic stories. Elves and forest spirits are in many old Scandinavian tales. These creatures live in forests, hills, and fields. They protect nature and sometimes play tricks on people. Kasing Lung uses these ideas to shape Labubu and his world.
Old books show elves and forest spirits were important in Nordic culture. Some famous sources are:
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Olaus Magnusโs Historia de Gentibus Septentrionalibus (1555)
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Afzeliusโs Svenska Folkets Sago-Haefder (1851)
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Asbjรธrnsen and Moeโs Norske Folke Eventyr (1842)
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Medieval sagas like Sturlunga saga, Kormรกks saga, and Eyrbyggja saga
These books say elves are magical and live close to nature. In Scandinavian stories, elves look beautiful and dance in meadows. They leave โelf circlesโ behind. People thought these circles had special powers. Elves could bring good luck or sickness, depending on how people acted. Sometimes, elves guarded the forest and made sure people respected the land.
Labubuโs look comes from these old traditions. The pointy ears, big eyes, and happy smile show the elf and forest spirit roots. The labubu doll feels full of wonder and mischief, just like the old stories. Kasing Lung uses these ideas to make a character that feels new and old at the same time.
โElves in Nordic stories protect the forest and play tricks on people. Labubuโs look and actions remind us of these magical beings.โ
Modern Mythmaking
Kasing Lung did not just copy old stories. He made a new mythology for Labubu. This new myth mixes old folklore with new ideas. Labubuโs story is not from any ancient book. It comes from Lungโs imagination and his love for magic stories.
Some people say Labubu is linked to Mesopotamian demons or dark legends. These rumors are not true. Labubuโs world is based on Nordic fantasy and playful art. The story is about joy, curiosity, and the magic of the forest.
Modern artists often mix old myths with their own ideas. Kasing Lung does this too. He takes the spirit of elves and forest guardians and gives them a new look. The result is a character that feels both familiar and special. Labubuโs story shows how myths can change and grow with creative people.
Note: The official Labubu story does not include Mesopotamian demons or old curses. The story is about wonder, friendship, and the beauty of nature.
Symbolism in Labubu Dolls
Distinctive Features
Labubu is easy to spot because it looks different. Artists and fans know Labubu by its sharp teeth and pointy ears. These features make Labubu look playful and a little sneaky. The dollโs big smile shows how it feels. This makes Labubu stand out from toys like Hello Kitty, which have simple faces. Labubuโs face looks both innocent and smart. This mix makes kids and adults like it.
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Sharp teeth and pointy ears make Labubu look sneaky.
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The big smile shows how Labubu feels.
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Special editions have extra details that make them rare.
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Labubuโs look mixes innocence with art, making it special.
Collectors want limited-edition Labubu dolls for these cool features. Rare designs show how creative the artists are. Fans like the fun and mysterious feeling Labubu brings to their shelves.
Meaning in Design
Every Labubu dollโs design has a deeper meaning. The โcreepy-cuteโ style makes people feel strong emotions. Many fans share their excitement online with videos and memes. This helps fans build a fun group around Labubu. Limited-edition dolls make people want to collect them fast. Each doll has a story, so it is more than just a toy. Fans feel close to Labubuโs world and its story.
Labubu dolls are now symbols in pop culture. People dress as Labubu at events like Pride parades and protests. This shows Labubu means more than just fun. Celebrities like Lisa from BLACKPINK and Rihanna show off their Labubu dolls. This makes Labubu even more popular. High resale prices and quick sell-outs show people really value Labubu. Now, Labubu stands for creativity, community, and being yourself.
Labubu in Culture
Collectors and Fans
Collectors think Labubu is more than just a toy. Many fans see each figure as art. Some spend lots of time looking for rare ones. Others trade Labubu dolls with people online. The community shares photos, stories, and custom designs. This helps new fans feel welcome and part of the group.
Labubu is liked by people of all ages. Kids like the bright colors and fun look. Older fans feel happy when they see Labubuโs big eyes and smile. Many say Labubu reminds them of old cartoons or books. Plush toy versions are very popular at fan events and conventions.
Fans often say, โLabubu makes me feel like a kid again.โ This feeling brings people together from many places.
Collectors use social media to show their Labubu dolls. Some dress up as Labubu at events. New releases make people excited in online groups and chats.
Pop Culture Impact
Labubu is now a symbol of creativity and style. Many fashion brands make special clothes with Labubuโs look. Artists put Labubu on shirts, bags, and phone cases. Some business owners build brands using Labubu, mixing art, fashion, and fandom.
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Fashion lines often use Labubuโs fun and cute style.
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Celebrities like BLACKPINKโs Lisa and Rihanna share Labubu online.
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Fans post photos and stories to keep Labubu popular.
Labubuโs design is loved by Gen Z for its unique style. The mix of cute and sneaky shows feelings of belonging. Blind box sales make each new Labubu a surprise. Labubuโs story is now in art shows, online, and even theme parks.
Labubu connects art, pop culture, and business. It inspires fans to create, not just collect. The brandโs stories and feelings help it stay important in todayโs world.
Labubu dolls show how art and Nordic fantasy mix. Kasing Lung tells stories that make Labubu feel special. Fans like Labubuโs fun look and strong feelings. Stores run out fast, and collectors pay a lot. This shows many people want Labubu dolls.
Statistic/Indicator |
Value/Description |
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Revenue contribution |
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Plushie sales growth |
Increased by 1,289% |
Auction record price |
Over 1.2 million yuan (S$214,960) |
Azhelle Wade, a toy expert, says Labubu is popular because of its design and stories. These things help fans feel like they belong. Labubu is not just a toy. It is a story that fans can be part of.
Labubuโs world lets everyone enjoy art, magic, and friendship.
FAQ
What inspired Kasing Lung to create Labubu?
Kasing Lung got ideas from Nordic folklore. He liked stories about elves and forest spirits. He mixed these ideas with his own imagination. This helped him make Labubu. His art uses old European myths and new stories.
Are Labubu dolls based on real legends?
Labubu dolls are not from old legends. Kasing Lung made Labubu as a new myth. He used parts of Nordic fairy tales to make Labubu feel magical.
Why do Labubu dolls have sharp teeth and big smiles?
Labubu has sharp teeth and a big smile to look playful. These features come from Nordic stories about elves and forest spirits. The design makes Labubu different from other toys.
How do collectors value Labubu dolls?
Collectors like Labubu dolls for their special designs. Some rare dolls sell for a lot of money. Fans trade and show their collections online.
Can people of all ages enjoy Labubu dolls?
Yes! Kids like Labubuโs bright colors and fun shapes. Adults enjoy the art and stories too. Many fans say Labubu brings them joy and creativity.