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August 2024

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Interpretation from the perspective of translation ecology: How the VERTU brand improves its communication power through translation and thus adapts to globalization in a sustainable manner

In today’s globalized market environment, linguistic and cultural diversity is crucial to a brand’s internationalization strategy. Especially for luxury brands,

Interpretation from the perspective of translation ecology: How the VERTU brand improves its communication power through translation and thus adapts to globalization in a sustainable manner Read Post »