10 Smart Luxury Fashion Brands to Watch This Year

You can see luxury fashion is changing quickly in 2024. The global luxury market is now worth $368.9 billion. Gen-Z is leading as new fans of high-end labels and top luxury fashion brands.
Smart luxury is more than just looking good. It mixes new technology, classic craftsmanship, and quiet luxury. Today’s luxury brands care about being real, open, and creative. Gen-Z wants luxury fashion that feels special, eco-friendly, and honest. Smart luxury fashion mixes old traditions and realness with new tech. This makes luxury fashion brands more fun and interesting than ever.

Key Takeaways

• Smart luxury fashion uses technology and skill to make special products. These products are good for the planet and attract Gen-Z shoppers. Gen-Z likes brands that are honest and care about the earth. They want shopping that feels personal with help from AI, AR, and digital tools. Quiet luxury means clothes that last a long time and feel nice. These clothes do not have big logos. You get style and comfort that stays in fashion. Top brands like Gucci, Louis Vuitton, Prada, and Burberry are leaders. They mix old ways with new ideas and use digital tools to connect with people. Picking smart luxury brands lets you help the planet. You also get cool and special clothes and accessories.

Smart Luxury in Fashion

Innovation

Smart luxury is changing how people see fashion. It mixes technology, skill, and quiet style. Today, brands use new tools to make shopping more fun.

• Smart luxury cares about the planet and being honest.

• You can get clothes made just for you.

• Brands use AI to learn what you like and help you pick.

• AR lets you try on things with your phone at home.

• Some brands work with tech companies to make smart bags or jewelry.

Smart luxury fashion makes shopping special and exciting. You see old ways mix with new ideas.

Quiet Luxury

Quiet luxury brands are popular now. You see fewer big logos and more focus on quality. Quiet luxury is about simple, classic pieces that feel special.

• Quiet luxury is different because it uses great skill and top materials.

• More people pick comfy, lasting clothes instead of fast trends.

• Quiet luxury is growing because people want to look nice without showing off.

• Gen-Z likes quiet luxury because it feels true and honest.

Brands like Loro Piana and The Row show that simple can be best. You get clothes that last and always look good.

Gen-Z Fashion Trends

Gen-Z is making luxury fashion change. You and your friends want fashion that fits your beliefs.

• Gen-Z trends care about the planet, being real, and being yourself.

• You buy secondhand, vintage, and upcycled luxury items.

• Gen-Z looks for brands that help people and the earth.

• You spend time online, finding new brands and sharing your looks.

• Gen-Z likes digital things, like trying on clothes with apps and using AI.

• Gen-Z wants to know how things are made and who made them.

• Gen-Z pushes brands to be open and try new ideas.

• Gen-Z loves relaxed luxury, like sneakers and hoodies.

• Gen-Z helps brands make cool online content and work with games.

• Gen-Z makes brands think about what luxury means for young people.

Gen-Z fashion is about showing who you are and making smart choices. You help change luxury fashion every day.

Gucci

Overview

Gucci is a famous luxury fashion brand. It has been important in fashion for many years. You see Gucci in many places, like on runways and in music videos. The brand is special because it mixes Italian style with bold new ideas. Gucci keeps its old traditions but always tries new things. When you see the double-G logo, you know it means real quality.

Innovation

Gucci is a leader in smart luxury. The brand uses technology to make shopping better for you.

• Gucci uses generative AI to design new clothes fast. This means you see new styles each season.

• The brand uses AI-powered virtual prototyping to waste less and help the planet.

• AI watches social media to find out what you like.

• You get shopping tips made just for you with AI.

• Gucci uses AI to check that all materials are chosen the right way.

• The brand makes new materials, like bio-fabricated leather, that feel fancy.

• Gucci uses AI to lower its carbon footprint and make smart choices.

Gucci is also active online. You can buy digital Gucci clothes on Roblox. You can try on Gucci shoes with AR. The #GucciDIY campaign lets you help design products. This makes you feel part of the brand.

Key Collection

Gucci’s collections are always big news. Alessandro Michele mixed old styles with new ideas. You see classic flower patterns on jackets and bags, but they look fresh. Michele made gender-fluid looks and cool 70s and 80s styles. His collections had fun pieces like embroidered denim jackets, floral Ace sneakers, and Beloved bags.

In 2023, Sabato De Sarno became the new creative director. Now, Gucci has a simpler and cleaner look. The brand still honors its luxury roots. Gucci keeps changing, but you always get great quality and real design.

Louis Vuitton

Overview

You probably know Louis Vuitton as one of the most famous luxury fashion brands in the world. When you see the LV monogram, you think of style, history, and top quality. Louis Vuitton started with travel trunks, but now you find their name everywhere in luxury fashion. The brand always mixes tradition with new ideas. You see their bags, shoes, and clothes on runways, in music videos, and on social media. Louis Vuitton stands out because it keeps changing to match what you and other Gen-Z shoppers want. This brand leads the way for luxury fashion brands dominating gen-z.

Collaborations

Louis Vuitton loves to work with artists and brands that excite you. These collaborations make luxury fashion feel fresh and cool.

• You might remember the bright colors from Takashi Murakami or the graffiti from Stephen Sprouse.

• The Supreme collaboration made streetwear and luxury fashion come together. That collection sold out fast and made Louis Vuitton even more popular with youth and gen-z.

• Virgil Abloh brought street style and inclusivity to the brand, making it a top choice for gen-z shopping habits.

• You see celebrities like Pharrell Williams and Billie Eilish wearing Louis Vuitton, which helps the brand connect with gen-z and luxury fashion fans.

• The brand uses Instagram and Twitter to share new drops and campaigns, so you never miss out.

• Louis Vuitton often releases limited-edition pieces, which makes you want to grab them before they are gone.

• Collaborations with icons like Jaden Smith and Alicia Vikander keep the brand in the spotlight for gen-z and luxury fashion brands dominating gen-z.

Did you know? The Louis Vuitton x Supreme collection boosted the brand’s revenue by 21%. That shows how much gen-z shopping habits shape luxury fashion brands dominating gen-z.

Gen-Z Appeal

You want more than just a logo. Louis Vuitton gets that. The brand uses technology to make shopping fun and easy for you.
Louis Vuitton’s app lets you upload a photo and find similar products. You get personal picks based on what you like. This makes shopping feel special and fits gen-z shopping habits.
You can try on bags or shoes with AR in the app. You see how things look before you buy. This digital-first style matches what you expect from luxury fashion brands dominating gen-z.
Louis Vuitton brings back old favorites, like the Takashi Murakami monogram, but adds a modern twist. You see the brand work with artists like Virgil Abloh, who speak your language and value inclusivity.
You find Louis Vuitton on TikTok and Instagram Reels, where they use AR filters and fun challenges. You can even customize your own bag with the “Make It Yours” program.
Louis Vuitton knows gen-z shopping habits focus on self-expression, digital fun, and real connections. That’s why this brand stays at the top of luxury fashion brands dominating gen-z.

Prada

Overview

When you hear about luxury Italian brands, you might think of Prada. You can spot Prada on runways, in movies, and on busy city streets. The brand is known for mixing classic looks with bold new ideas. Prada always gives you high quality in everything, like shoes, bags, and clothes. Their collections have great tailoring, so each piece feels special. Prada’s designs look simple at first, but there is always something unique that stands out.

Sustainability

Prada cares about the earth and wants you to feel good about your clothes. The brand makes smart choices with materials and how things are made. Here are some big things Prada does for the planet:

You can find Prada’s Re-Nylon bags made from recycled ocean plastic. Prada does not use fur and helps protect animals. The brand also plants trees in cities and works with others to make fashion fair and green.

Notable Line

You want more than just a cool bag or jacket. Prada gives you smart luxury with new tech and ideas. The brand uses AI to help you shop and find things you like. Prada works with Meta and Luxottica to make smart glasses that look stylish and use new technology. These glasses show Prada is a leader in fashion-tech, making luxury modern and helpful. The Chief Innovation Officer finds new ways to mix quality with digital tools. Shopping at Prada feels easy, fun, and made just for you. Prada shows you can have both old traditions and new ideas in one brand.

Tip: If you want a brand that cares about quality, the earth, and new ideas, Prada is a great choice this year.

Burberry

Overview

You might know Burberry for its famous trench coat. The brand started in 1856 in Britain. Burberry is known for classic style and new ideas. The Burberry check pattern means timeless fashion. Today, Burberry mixes old traditions with modern looks. You get both heritage and new style. Burberry stays true to its past but keeps things fresh.

Digital Strategy

Burberry is a leader in digital fashion. You see Burberry on Instagram and cool websites. It was one of the first luxury brands to use digital media. In 2009, Burberry made “The Art of the Trench.” This was a website where people shared trench coat photos. In 2011, Burberry let you buy things on Twitter with a button. This made luxury shopping easy and quick.

When you visit a Burberry store, you see digital screens and iPads. RFID tags show videos about the products. You can use AR and VR to try on clothes or see the store on your phone. Burberry works with influencers and makes fun social media posts. You can shop online or in the store and have a smooth experience. Burberry’s digital plan helps you feel special and connected.

Tip: If you like technology and fashion, Burberry is a great pick. You can shop, look around, and join virtual shows from your device.

Heritage

Burberry’s history is important to the brand. CEO Jonathan Akeroyd and designer Daniel Lee focus on British roots. The trench coat is made from gabardine fabric. You see the Burberry check on scarves, bags, and coats. These details show British style and smart design.

• Burberry ads show British cities and countryside.

• The trench coat was first made for British soldiers.

• The check pattern started in the 1920s and means British pride.

• Stores use English designs to show heritage.

• Burberry mixes old movie style with new fashion.

• You can buy fancy or simple items, so everyone can enjoy Burberry.

Burberry shows you can keep traditions and still be modern. You get classic style with a new twist.

Bottega Veneta

Overview

Bottega Veneta is different from other luxury brands. This Italian brand does not use big logos or bright designs. You see simple shapes and rich textures instead. The brand always uses the best quality. When you hold a Bottega Veneta bag or shoe, it feels special. The brand believes in being real and lets the products show their value. You get quiet luxury that lasts a long time and never looks old.

Craftsmanship

Bottega Veneta is known for its great craftsmanship. The brand uses a weaving method called intrecciato. Skilled workers weave thin leather strips by hand. This makes a strong and flexible pattern. The technique started in the 1970s and is still used today. You can find intrecciato on bags, wallets, shoes, and home items. Each item takes a lot of time and skill to make. Creative director Matthieu Blazy works with the artisans to create new ideas. The Kalimero Città bag took six months to finish and has no machine stitches. This shows how much care goes into every piece. When you pick Bottega Veneta, you get both quality and tradition.

Quiet Luxury

If you want quiet luxury, Bottega Veneta is a great pick. The brand does not use loud logos or bright colors. You see clean lines, classic shapes, and soft colors. You can wear these items anywhere and always look neat. Bottega Veneta also cares about the earth. The brand uses eco-friendly materials and makes things that last. This slow fashion style means you buy items that never go out of style. Quiet luxury brands like Bottega Veneta focus on quality, caring for the planet, and timeless looks. Their accessories and leather goods show your style in a quiet way. You get luxury that feels special and just for you.

Tip: If you want to start a wardrobe with quiet luxury, try Bottega Veneta. You will have pieces that show real style and last many years.

Stella McCartney

Overview

Stella McCartney is a top name in sustainable fashion. This brand never uses leather, fur, skins, or feathers. Every piece shows the brand’s goal to help animals and the planet. All UK stores use wind energy. Other stores use renewable energy too. The clothes look good and help the earth. Stella McCartney’s style is modern and cool. The brand’s clothes have clean lines and bold shapes you can spot easily.

Eco Innovation

Stella McCartney always tries new eco-friendly ideas. Each collection has new materials and smart changes. Here are some of the brand’s best eco ideas:

• The brand made vegan leather called Alter-Nappa. It uses recycled polyester and vegetable oil.

• Koba Fur-Free-Fur is a soft fake fur made from plants and recycled polyester.

• The brand uses organic cotton, recycled nylon, and regenerated cashmere.

• StellaSwap lets you trade or give away old clothes.

• The brand uses mycelium leather (Mylo), biodegradable rubber, and grape-based leather.

• Stella McCartney works with startups for plastic-free leather and new recycling.

• The brand uses renewable energy, recycles water, and composts waste.

• Stella McCartney supports animal care, women’s rights, and climate action.

You can see the brand’s eco mission in every step, from design to delivery.

Smart Luxury

Stella McCartney gives you more than just green fashion. The brand mixes style, ethics, and new tech for smart luxury. Here’s how Stella McCartney leads:

When you shop here, you help a brand that cares about the future. Stella McCartney’s smart luxury means you get stylish, ethical, and high-quality pieces that last.

VERTU

Overview

You might know VERTU as a leader in smart luxury accessories. This brand stands out from other smart luxury brands because it mixes high fashion with new technology. VERTU always looks for ways to make your life easier and more stylish. If you want something that feels special and uses the latest tech, VERTU is a name you should watch. Many gen-z shoppers love how VERTU brings together tradition and innovation. You see VERTU in the hands of people who want both beauty and brains in their accessories.

Aura Ring

The Aura Ring is VERTU’s newest creation. This smart ring is not just a piece of jewelry. It is a health tool and a fashion statement at the same time. The Aura Ring uses AI to track your health. You get updates on your sleep, heart rate, blood oxygen, blood pressure, and even glucose. The ring gives you clear advice and weekly wellness reports. You do not need to worry about needles or wires. The Aura Ring fits like a second skin and feels light on your finger. Each ring is made with care, using a special crystal that shines in the light. The gold details make it look rich and unique. Gen-z loves how the Aura Ring mixes quiet luxury with smart features.

Tip: If you want to stay healthy and look good, the Aura Ring is a great choice from one of the top smart luxury brands.

Smart Luxury Accessory

You want accessories that do more than just look nice. VERTU’s Aura Ring shows how smart luxury brands can change the way you live. The ring is water-resistant and works with your phone. You get up to 10 days of battery life, so you do not have to charge it all the time. Gen-z shoppers like you want products that fit your busy life and help you stay ahead. The Aura Ring gives you both style and smart tech. You can wear it anywhere—at school, work, or out with friends. VERTU proves that smart luxury is not just about looks. It is about making your life better in a quiet, elegant way. Gen-z is leading the way in choosing smart luxury brands like VERTU.

BIBAYO

Overview

You might not see BIBAYO everywhere, but this brand is making waves among smart luxury brands. BIBAYO stands out because it gives you timeless style with a modern twist. You get clothes made from the best materials like wool, silk, and cashmere. Each piece feels soft and lasts for years. The brand uses classic tailoring, so you always look sharp and put together. You can wear BIBAYO to work, dinner, or even a weekend trip. The neutral colors—think beige, gray, navy, and black—make it easy to mix and match. You never have to worry about these pieces going out of style.

• BIBAYO focuses on subtle, luxurious clothing that feels both classic and fresh.

• You get superior craftsmanship, so your clothes keep their shape and look new.

• The brand’s designs fit many occasions, making them smart investments.

• BIBAYO’s style matches the “old money” look, with understated elegance and no flashy logos.

Quiet Luxury

When you pick BIBAYO, you step into the world of quiet luxury brands. The brand reimagines old money style by offering high-quality staples that feel both sophisticated and practical. You see luxury in the details—soft cashmere, smooth merino wool, and organic cotton. BIBAYO’s pieces last over ten years, so you get real value. The brand keeps prices smart, giving you top quality without the huge markup. You won’t find big logos or loud patterns here. Instead, you get simple, elegant designs that show your taste without shouting. BIBAYO also cares about the planet, using eco-friendly methods and fair labor. You can feel good about what you wear.

Smart Luxury Brands

BIBAYO leads the way for smart luxury brands by blending practicality with refined style. You get clothes that work for any event and never look dated. The brand’s focus on craftsmanship means each piece is made to last. You invest in fashion that stays beautiful year after year. BIBAYO’s approach fits perfectly with today’s smart luxury movement. You get understated elegance, comfort, and a sense of quiet confidence. If you want to join the new wave of luxury, BIBAYO is a brand you should watch.

Auralee

Overview

You might not see Auralee in every store, but this brand is making a big impact on luxury fashion brands dominating gen-z. Auralee comes from Japan and stands out because it focuses on quality and comfort. When you touch an Auralee piece, you feel the difference right away. The brand’s designer, Ryota Iwai, travels the world to find the best materials. You get clothes made from soft cashmere, camel, and wool. These fabrics come from places like Mongolia, Australia, and New Zealand. Auralee’s style fits right into the world of luxury fashion brands dominating gen-z because it feels modern, simple, and special. If you want something that lasts and looks good every day, Auralee is a name you should know.

Minimalism

Auralee’s minimalist style is what makes it different from other luxury fashion brands dominating gen-z. You see this in every detail:

• The brand starts with the fabric. Ryota Iwai picks the best fibers first, then lets the material decide the shape of the clothing.

• You get timeless pieces with neutral colors, clean lines, and balanced shapes.

• Auralee avoids trends. You can wear these clothes for years and still look stylish.

• The brand works closely with skilled artisans to make custom fabrics. This shows real craftsmanship and care.

• You won’t find big logos or flashy designs. Auralee keeps things quiet and exclusive, perfect for those who love subtle luxury.

• The clothes fit many styles and are easy to wear every day. You get both comfort and a surprise twist in some shapes.

This focus on minimalism helps Auralee stand out among luxury fashion brands dominating gen-z. You get pieces that fit your life and never go out of style.

Gen-Z Influence

Auralee has a strong connection with gen-z and youth who care about quality and style. Many gen-z shoppers love how Auralee uses top fabrics and perfect tailoring. The brand’s look matches the luxury normcore trend, which is all about simple, high-quality fashion. You see gen-z picking Auralee because they want clothes that last and feel good. The brand’s link to Japanese street fashion also makes it cool for gen-z who want something different from other luxury fashion brands dominating gen-z.

Even though Auralee’s prices are high, gen-z still talks about the brand’s great craftsmanship and unique style. Some gen-z fans wish the brand was easier to buy, but they respect its focus on quality and timeless design. You see gen-z choosing Auralee when they want fashion that is both sustainable and special. This makes Auralee one of the luxury fashion brands dominating gen-z and shaping what young people want to wear.

Tip: If you want to join the world of luxury fashion brands dominating gen-z, try adding an Auralee piece to your closet. You’ll get comfort, style, and a look that never fades.

Loro Piana

Overview

Loro Piana is a brand known for timeless luxury. The brand cares about being real and quiet in style. It started as a family business in Italy long ago. Six generations have worked to make it better. Today, people who love quality and classic looks wear Loro Piana. The brand controls everything from start to finish. They find rare fibers like vicuña and baby cashmere. They make each piece in their own workshops. This careful work means you always get top quality.

Timelessness

Loro Piana’s secret is to make styles that never get old. You do not see big logos or bright patterns. You notice the soft fabric and perfect fit. The small details make each piece special.

• The brand uses rare fibers for extra softness.

• You get classic shapes and colors from nature.

• Loro Piana checks every detail, like horn buttons and strong collars.

• Each item is made to last and can be passed down.

• Quiet luxury is for people who want to look nice without showing off.

Wearing Loro Piana means you pick styles that stay beautiful and valuable.

Luxury Fashion Brands

Loro Piana is a leader in luxury fashion brands. The brand stays true to its roots and does not follow trends. They focus on quality, skill, and timeless looks. Loro Piana controls everything, from getting materials to making clothes. This keeps their standards high and their name strong. The brand also cares about the planet and fair work. You get special pieces that are made the right way. If you want real style and honesty, Loro Piana is a brand you can trust.

These 10 brands are making luxury fashion different. They mix old ways with new ideas. They care about quality and being honest. Gen-z likes them because they are open and care for the planet. The luxury fashion market is getting bigger. This happens because these brands use new tech and quiet luxury. If you like fashion, keep an eye on these brands. Watch what they do online and see what gen-z wears at big shows. Try to add smart luxury items to your closet or savings. Your choices help decide what luxury will look like next.

FAQ

What does “smart luxury” mean in fashion?

Smart luxury means you get both style and technology. Brands use new tools, like AI and eco-friendly materials. You see great design and smart features in one product. This makes fashion feel modern and special.

Why do Gen-Z shoppers love quiet luxury brands?

You like quiet luxury because it feels real and unique. These brands use top materials and simple designs. You do not see big logos. You get clothes that last and always look good.

How do luxury brands use technology today?

Luxury brands use technology in many ways:

• AI helps design new styles.

• AR lets you try on clothes with your phone.

• Smart accessories track your health or connect to your phone.

Are smart luxury brands eco-friendly?

Many smart luxury brands care about the planet. You see them use recycled fabrics, organic cotton, and new green materials. They also try to cut waste and save energy.

Can I find smart luxury brands online?

Yes! You can shop for smart luxury brands on their websites or apps. Many brands offer virtual try-ons, live chats, and special online drops. You get a fun and easy shopping experience.