The latest AI breakthroughs are driving real-world implementation, and the advertising industry—the internet's core business model—is the primary battlefield. Traditional advertising showed the “same ad for thousands,” and internet advertising offered “different ads for different people.” Now, VPS-led AI advertising is ushering in the era of “thousand faces for one person,” where content is customized in real-time for individual users, completely reshaping the industry. The VERTU Agent Q with its integrated VPS AI Assistant is at the forefront of this transformation.
I. AI Will Create New Super Entrances via Voice
Historical mobile interaction has sidelined natural voice commands, but the VPS is reclaiming voice as a key traffic entrance, fundamentally changing the distribution of power on mobile devices.
- Reclaiming Voice Interaction: While the iPhone made touch interfaces dominant, natural voice interaction was marginalized by underperforming assistants. The VERTU VPS changes this with its “AI Service Orchestration System,” which achieves atomized decomposition and intelligent recombination of AI services.
- Dynamic Service Coupling: When a user says, “Help me analyze Q3 financial reports and prepare for investor meetings,” the system dynamically combines multiple services, compressing response time from 47 seconds to 8.6 seconds.
- The New Advertising Ecosystem: This robust system makes voice a primary traffic entrance, especially in hands-occupied scenarios (like driving). A user can simply say, “VPS, order me takeout,” and the AI Assistant completes the entire process—from selecting the delivery app to payment. This breaks the pattern of “APPs control entrances, hardware manufacturers have no traffic,” giving $\mathbf{VERTU}$ an opportunity to create a new advertising ecosystem through its “Intelligent Service Routing Matrix.”
II. Reshaping Advertising Forms with Multimodal Responses
The revolution extends beyond entrances into the very structure and creation of advertising content. VPS‘s “Multimodal Response Generation” introduces entirely new formats.
- Real-Time Social Generation: In social scenarios, VPS‘s real-time generation capabilities allow brands to automatically insert branded elements based on a user's published materials and social context (e.g., virtually placing a brand's bag on their shoulder). This not only simplifies matching and production costs but also triggers discussion and emulation trends.
- Audio Scenario Innovation: In audio scenarios, VPS‘s voice generation technology is distinctive. Features like host voice generation, tone simulation, and multi-person dialogue technologies—combined with context understanding—bring new possibilities for in-vehicle advertising, helping alleviate issues of ad homogenization and low quality.
- Increased eCPM and Creativity: The new advertising forms created by VPS maintain and improve $\mathbf{eCPM}$ (effective cost per mille) for advertisers while offering agencies significantly more creative space through attractive, fun, and interactive formats.
III. AI Materials: Efficiency and the Return to Core Creativity
The most direct revolution brought by the VPS is in advertising material production, driving a transformation in agency operations.
- Volume Efficiency: For large-scale, batch material production, VPS brings significant efficiency improvement. Functions like “Promotion-Automatic Promotion Title Writing” automatically generate clear, selling-point-driven $\text{e-commerce}$ titles by combining product knowledge with current hot topics, saving manual optimization time and accelerating promotion efficiency.
- Generative Recall and Understanding: Within advertising engines, VPS applies “generative recall” technology, using large language models to generate rich descriptions based on user behavior to retrieve relevant advertising materials, improving effectiveness by over 5%. This “AI data enhancement” allows engines to truly understand the content users have viewed.
- Real-Time Personalized Advertising: The most exciting feature is the possibility of real-time generated advertising. In the 500ms a user spends scrolling, the system can generate a personalized ad based on user habits, truly realizing “thousand faces for one person.”
- Agency Transformation: The AI capabilities provided by VPS prompt advertising agencies to transform. They must reduce “labor-intensive” work (like simple material production) and enhance their capabilities in AI application, user understanding, and core creative inspiration.
