Top 10 Brands Like Pop Mart for Collectible Toy Fans

Are you wondering what brands are similar to pop mart? You’re not alone! Collectible toys are booming in 2025, with brands offering blind box surprises, designer art, and vibrant fan communities. Pop Mart leads with a 21% market share, but many brands now compete with unique characters and exciting limited editions. Just look at the numbers—adult collectors drive almost half of all sales, and rare toys can resell for five-figure prices.

You’ll discover brands that stand out with original designs, digital features, and loyal fans. Whether you chase exclusives or love the thrill of a blind box, there’s something new to explore!

Key Takeaways

• Collectible toy brands like Pop Mart use blind boxes to add surprise and fun to collecting.

• Unique characters and limited editions make toys special and valuable for collectors.

• Strong fan communities help collectors trade, share, and enjoy their hobby together.

• Popular brands offer a mix of original art, licensed characters, and digital features.

• Choosing a brand depends on your style, rarity preference, community, and interest in tech or sustainability.

What Brands Are Similar to Pop Mart?

Key Features

You might ask, what brands are similar to pop mart? The answer starts with a few key features. First, these brands love the blind box format. You never know what you’ll get until you open the box. This surprise factor keeps collecting exciting. Next, original characters play a big role. Brands create cute, quirky, or cool figures that you can’t find anywhere else. Collectors also look for brands with a strong focus on limited editions and rare finds. These special releases make the hunt even more fun. Finally, a great brand builds a strong fan community. You can join groups, trade figures, and share your collection with others who love the same toys.

Here’s a quick checklist for what brands are similar to pop mart?

• Blind box surprises

• Unique, original characters

• Limited editions and rare figures

• Active collector communities

If you see these features, you’re probably looking at one of the top toy companies for collectors.

Collectible Toy Trends

Let’s talk about what’s trending in 2025. Blind boxes are everywhere. You see them in stores, online, and even at pop-up events. Many brands now use digital features, like apps or QR codes, to connect you with other fans or unlock special content. Collaborations are huge, too. Brands team up with artists, designers, or even famous movies to create new figures. You might spot a limited-edition toy from your favorite movie or a character designed by a popular artist.

Collectors want more than just toys. They want stories, art, and a sense of belonging. That’s why what brands are similar to pop mart? They offer all these things and more. Get ready to meet the brands that make collecting so much fun!

Funko

Overview

You probably know Funko as one of the largest toy companies in the world. Funko started in 1998 in Everett, Washington. The company began with bobbleheads, but everything changed in 2011 when Funko launched its first Pop! figure—Batman from the classic 1960s TV show. Since then, Funko has exploded in popularity. Today, Funko has sold over 1 billion figures worldwide. You can find more than 10,000 unique designs, covering everything from superheroes to movie icons. Funko’s signature look—big heads and simple faces—makes each figure easy to spot. The company’s headquarters still sits in Everett, but its toys reach fans all over the globe.

Funko’s rise shows how a small idea can turn into a global craze. The brand’s clever licensing deals with movies, TV shows, and even sports have helped it become one of the largest toy companies you can collect from today.

Popular Series

When you think of Funko, you probably picture the Pop! series. This line changed the game for popular toy brands. Pop! figures cover almost every fandom you can imagine. You might see characters from Marvel, Star Wars, Disney, anime, or even your favorite video games. Funko keeps things exciting with limited editions, chase variants, and special releases at big events like San Diego Comic-Con. These rare figures often become the stars of any collection.

Funko’s approach feels different from Pop Mart’s. While Pop Mart focuses on original designer toys and blind boxes, Funko leans into licensed characters. You get to collect figures from stories you already love. Still, both brands create a sense of excitement and community. You can trade, hunt for rare finds, and connect with other fans. Funko’s crossovers and huge variety make it a top choice for collectors who want a piece of pop culture history.

LEGO

Overview

You probably know LEGO as one of the largest toy companies in the world. LEGO started in Denmark in 1932 and now reaches fans in over 130 countries. You see LEGO sets in almost every toy store and online shop. The company reported a 2% revenue growth in 2023, reaching DKK 65.9 billion. That’s impressive, especially since the overall toy market grew much slower. LEGO keeps growing because it listens to fans of all ages. The company now offers 142 sets just for adults in the U.S. This “kidult” trend is huge, with adults making up 28% of all toy sales. LEGO’s global reach also gets a boost from online marketplaces like BrickLink, eBay, and Amazon. You can buy, sell, or trade sets with collectors from around the world.

Fun Fact: Some LEGO sets have become better investments than gold or stocks. Retired sets can go up in value by about 11% each year!

Here are some reasons why LEGO stands out:

• Limited production runs and set retirements drive up value.

• Popular themes like Star Wars and Harry Potter attract collectors.

• Exclusive sets from events like Comic-Con are super rare—sometimes only a few exist!

Collectible Lines

LEGO’s collectible minifigures and special edition sets make collecting exciting. You might remember the Mr. Gold minifigure. It sold for just $2.99 but now sells for around $2,000! Many sets become valuable after they retire. For example, the Millennium Falcon set once cost $500. Now, sealed boxes can sell for $7,000 to $9,000. The condition matters—a mint, unopened set can sell for double its original price.

Check out how some sets have grown in value:

LEGO also leads in digital innovation. You can scan QR codes on boxes, join online building challenges, or use apps to show off your collection. These features help you connect with other fans and make collecting even more fun. LEGO’s mix of classic bricks, rare minifigures, and digital tools keeps it among the largest toy companies for collectors everywhere.

Hasbro

Overview

You probably know Hasbro as one of the largest toy companies in the world. This company started in 1923 and has been making toys for over 100 years. Hasbro brings you some of the most famous brands, like Transformers, My Little Pony, G.I. Joe, and Monopoly. You might have played with their action figures or board games as a kid. Hasbro’s toys show up in movies, TV shows, and even video games. The company’s headquarters sit in Rhode Island, but you can find Hasbro toys almost everywhere.

Hasbro stands out because it keeps its brands fresh. You see new characters, stories, and even digital features every year. The company listens to fans and often brings back classic toys with a modern twist. This keeps collectors excited and always looking for the next big thing.

Collectible Figures

If you love collectable figures, Hasbro gives you a lot to choose from. The Transformers line lets you collect robots that change into cars, planes, and more. Marvel Legends brings your favorite superheroes to life with detailed figures and cool accessories. You can also find Star Wars Black Series, Power Rangers Lightning Collection, and G.I. Joe Classified Series. Each line has rare editions, chase figures, and special releases that make collecting fun and challenging.

Hasbro’s place among the largest toy companies means you get lots of choices and new releases all year. The global figurine market reached about $7.06 million in 2023 and could almost double by 2030. Hasbro and Pop Mart both rank as top players, with the top three companies making up over 31% of market revenue. Market research shows Hasbro’s sales and fan base keep growing, putting it right next to Pop Mart in the world of collectible toys. If you want a brand with history, variety, and a strong community, Hasbro is a top pick for any collector.

Mattel

Overview

You probably know Mattel as one of the largest toy companies in the world. Mattel started in 1945 in California and has grown into a global powerhouse. You see Mattel toys everywhere, from North America to Asia and Europe. The company’s reach is huge, and its brands have become household names for generations.

• The collectible toy market is worth almost $20 billion in 2025, and Mattel stands out as a major player.

• Mattel’s influence stretches across North America, where collector culture is strong, and into Asia, especially China and Japan, where the middle class is growing fast.

• In Europe, Mattel connects with established collector communities who love classic brands.

• Adult collectors now drive much of the market, inspired by nostalgia and pop culture.

• Mattel keeps up with trends by using new tech like augmented reality and NFTs, making collecting even more exciting.

• The company leads in action figures, mini-figures, and trading cards, often adding digital features and exclusive editions.

Mattel’s global reach and smart strategies help it stay ahead in a market filled with innovation and competition.

Collector Appeal

You might collect Barbie dolls or Hot Wheels cars. These brands are legends in the toy world. Mattel knows how to make collecting fun and rewarding. The company creates limited-edition drops and exclusive collaborations that get collectors excited. For example, the Hot Wheels Red Line Club offers rare cars you can’t find in stores. These special releases sell out fast and make fans feel like part of an exclusive club.

Mattel also teams up with famous fashion designers. When Barbie collaborated with Diane von Furstenberg in 2021, collectors rushed to buy the new dolls. The same thing happened with partnerships featuring Vera Wang, Christian Dior, and Oscar de la Renta. These high-end Barbies sold out quickly and became must-haves for adult collectors. Mattel’s approach builds loyalty and keeps fans coming back for more.

You see why Mattel ranks among the largest toy companies. Its mix of classic brands, smart collaborations, and limited editions makes it a top choice for collectors everywhere.

Sideshow Collectibles

Overview

You might notice Sideshow Collectibles right away if you love high-end figures. This brand stands out as a leader in premium collectibles. Sideshow started in California in 1994. Since then, it has built a strong reputation for quality and detail. You see Sideshow’s figures in the collections of serious fans all over the world.

Sideshow focuses on famous pop culture licenses. You find characters from Star Wars, Marvel, DC Comics, and many more. The company works closely with artists and studios to make sure every figure looks just right. Sideshow does not make toys for kids. Instead, it creates art pieces for adult collectors who want something special.

Sideshow’s figures often become the centerpiece of a collection. You can display them on a shelf and feel proud of the craftsmanship.

Market trends show that more adults now collect premium figures. Sideshow’s products often cost hundreds of dollars. For example, the 1:4 Han Solo in Carbonite Premium Format Figure sells for $999.99. Clone Trooper figures can reach $549.99. These prices reflect a shift away from mass-market toys. Collectors now want quality, condition, and authenticity. Sideshow leads this trend by offering limited runs and exclusive releases.

Premium Figures

When you pick up a Sideshow figure, you feel the difference. The details are sharp. The paint looks perfect. The materials feel solid and heavy. Sideshow uses high-quality plastics, fabrics, and even real metal parts. Each figure comes with accessories, custom bases, and sometimes even light-up features.

Collectors say Sideshow’s high prices make sense. The company pays expensive licensing fees to use popular characters. It also spends a lot on research and development. Sideshow keeps its product lines small, so each figure feels rare and exclusive. This approach attracts serious collectors who want the best.

Let’s compare Sideshow to Pop Mart. Pop Mart focuses on designer toys and blind boxes. You get cute, original characters at lower prices. Sideshow, on the other hand, gives you large, detailed figures based on famous movies and comics. Both brands build strong communities, but Sideshow’s fans often treat their figures like fine art. If you want a centerpiece for your collection, Sideshow Collectibles is a top choice.

Bandai

Overview

You probably know Bandai as a giant in the toy world. Bandai started in Japan in 1950 and quickly became one of the largest toy companies on the planet. You see Bandai’s toys everywhere, from local stores to big conventions. The company is famous for making toys that connect with fans of all ages. Bandai’s influence goes beyond Japan. It reaches collectors in the United States, Europe, and across Asia.

Bandai stands out because it manages its money well and keeps growing. Just look at these numbers:

You can see Bandai’s strong profits and smart financial choices. The company also leads in the global STEM toys market, right next to Hasbro, LEGO Group, and Mattel. The Asia-Pacific region helps Bandai grow fast, making up over 35% of total revenue growth.

Collectible Series

If you love surprises, you will love Bandai’s blind box and gashapon lines. Gashapon are capsule toys you get from vending machines. You put in a coin, turn the knob, and get a random toy. Bandai makes thousands of different gashapon every year. You might find tiny anime figures, cute animals, or even mini food items. Blind boxes work the same way. You buy a sealed box and never know which figure you will get until you open it.

Bandai’s collectible series often feature popular anime and game characters. You can collect figures from Dragon Ball, Gundam, One Piece, and Pokémon. These toys are small, detailed, and fun to trade with friends. Bandai’s focus on anime and pop culture makes it a favorite for fans who want something special. You join a huge community of collectors who share your passion.

Bandai’s mix of surprise toys, famous characters, and strong fan groups keeps it among the largest toy companies in the world. If you want to start or grow your collection, Bandai gives you endless choices and excitement.

Kidrobot

Overview

You might know Kidrobot as one of the most creative names in the world of collectible toys. Kidrobot started in 2002 in Boulder, Colorado. The brand quickly became famous for its focus on art toys. You see Kidrobot figures in art galleries, toy shops, and even museums. The company works with artists from all over the world. These artists help design toys that look like tiny pieces of art. Kidrobot also teams up with big pop culture brands like Disney and Marvel. These partnerships bring you exclusive and limited-edition blind box toys. When you open a Kidrobot box, you never know what cool design you will find inside.

Kidrobot stands out because it mixes art and toys. You get something special every time you collect one of their figures.

The art toy market keeps growing fast. Experts say it will grow at a rate of 18% each year from 2024 to 2031. Kidrobot is one of the key players in this market. This shows how much people love collecting these unique toys.

Designer Toys

Kidrobot shines when it comes to designer toys. You might have seen their Dunny and Labbit series. Dunnys are small vinyl figures with bunny ears. Artists from around the world create new designs for them. Some Dunnys look cute, while others look wild or even spooky. Labbits are another fun series. These toys look like rabbits but often have silly faces or mustaches. Both series come in blind boxes, so every unboxing feels like a surprise.

Here’s why Kidrobot matters to collectors:

• You get toys designed by real artists.

• Each series has rare and limited-edition figures.

• The brand helps lead the designer toy movement.

Kidrobot helped make art toys popular. Many collectors see Kidrobot as one of the most popular toy brands for people who want something different. If you want to start your own art toy collection, Kidrobot is a great place to begin.

Sanrio

Overview

You probably know Sanrio for Hello Kitty, but this brand offers much more. Sanrio started in Japan in 1960. The company creates cute characters that people love all over the world. You see Hello Kitty, My Melody, Cinnamoroll, and Gudetama on everything from plush toys to school supplies. Sanrio’s characters do not come from movies or TV shows. They come from the imagination of artists. This makes each character feel unique and special.

Sanrio’s reach goes far beyond Japan. You find Sanrio stores in the United States, Europe, and Asia. The brand connects with both kids and adults. Many adult women collect Sanrio items because they remind them of childhood. Sanrio keeps fans excited by releasing new characters and products every year.

Here’s a quick look at Sanrio’s impact:

Sanrio’s characters bring joy to people of all ages. You can always find something new to collect.

Character Collectibles

You might wonder what makes Sanrio collectibles so special. The answer is simple: character-driven design. Sanrio focuses on cute, original characters. You see these faces on plush toys, keychains, stationery, and even kitchenware. The company often releases limited-edition items. These small runs make collectors want to buy quickly before things sell out.

Sanrio also loves collaborations. You might spot Hello Kitty teamed up with famous brands, fashion designers, or even other pop culture icons. These partnerships create unique products that you cannot find anywhere else. Online sales and capsule toys, called gacha, help fans collect even more. You put a coin in a machine, turn the knob, and get a surprise Sanrio figure. This blind box style feels a lot like Pop Mart’s approach.

Sanrio and Pop Mart both build strong fan communities. You join groups, trade items, and share your collections online. The big difference? Sanrio’s world centers on beloved characters with decades of history. Pop Mart focuses more on new designer art toys. If you love cute, timeless characters, Sanrio gives you endless ways to collect and connect.

52TOYS

Overview

If you love surprises and cool designs, you should check out 52TOYS. This brand started in 2015 and quickly became a big name in the blind box toy world. You can now find 52TOYS in more than 10 countries. The company stands next to giants like Pop Mart and MegaHouse. What makes 52TOYS special? It creates toys with bright colors, bold shapes, and unique characters. These toys catch your eye right away.

52TOYS grew fast because it knows what collectors want. The company uses social media to connect with fans and show off new releases. You can join online groups, share your finds, and even trade with other collectors. The brand’s strong online presence helps it reach people all over the world. The blind box market keeps growing, too. Experts say it could double in size by 2032, reaching over $38 billion. More people want to collect, complete sets, and hunt for rare figures. 52TOYS rides this wave with smart designs and fun surprises.

Tip: If you want to join a global community of collectors, 52TOYS is a great place to start. You’ll find fans everywhere, from Asia to North America.

Blind Box Series

You might wonder what makes 52TOYS’ blind box series so popular. The answer is simple: variety and excitement. The brand offers many different lines, each with its own style. Some of the most famous series include BEASTBOX, which features animal robots that transform, and MEGABOX, where you get blocky figures with cool designs. These toys appeal to Gen Z because they look trendy and feel fresh.

52TOYS also works with popular franchises and artists. You might find mystery toy boxes with characters from anime, games, or even original art. Limited editions and special collaborations make collecting even more thrilling. Online sales make it easy to buy new releases, no matter where you live. You can join the hunt for rare figures and share your collection with friends online. If you want a brand that mixes creativity, community, and surprise, 52TOYS should be on your list.

Top Toy (Miniso)

Overview

You might have seen Top Toy in your local mall or online. This brand comes from Miniso, a company known for trendy lifestyle products. Top Toy focuses on licensed collectibles. You find figures from famous movies, anime, and games. The brand works with over 40 different IPs. You see characters from Pokémon, Disney, and even Marvel. Top Toy does not just make toys. It brings your favorite stories to life.

Top Toy stands out because it loves collaborations. The company teams up with big names to create special editions. You get figures that look just like the characters you know. The brand opened almost twice as many stores in 2024. It grew from 148 to 276 locations. You can spot Top Toy shops in busy shopping centers and airports. The brand plans to open 1,000 stores worldwide in the next five years. That means you will see even more Top Toy figures everywhere you go.

Here’s a quick look at Top Toy’s growth:

Licensed Collectibles

You notice something different about Top Toy right away. The brand focuses on licensed works, not original characters. Pop Mart creates its own art toys and designer figures. Top Toy brings you collectibles based on stories you already love. You can collect figures from blockbuster movies, hit anime, and classic cartoons. This approach makes Top Toy a favorite for fans who want to see their favorite heroes on their shelves.

Top Toy’s strategy works well. The company saw a 45% jump in growth last year. It launched more than 40 new collaborations. You get new figures almost every month. The brand’s stores feel like treasure chests. You walk in and see shelves filled with familiar faces. Top Toy plans to keep growing fast. It wants to open hundreds of new stores and reach collectors all over the world.

If you love collecting toys from your favorite shows and movies, Top Toy gives you endless choices. The brand’s focus on licensed collectibles sets it apart from Pop Mart. You get to bring home a piece of your favorite story every time you open a Top Toy box.

Trends and Tips

Market Insights

You might notice that collectible toys keep changing every year. In 2025, the market looks more exciting than ever. Adults now buy more toys for themselves. This trend, called the “kidult phenomenon,” brings in billions of dollars. You see brands making toys just for grown-ups, with higher prices and special packaging. Nostalgia also plays a big part. Companies bring back old favorites, and social media helps these toys go viral.

Check out some of the biggest trends shaping the market:

You see brands using AI to make toys smarter. Some toys even talk or learn with you. Many people now care about the environment, so brands use recycled materials. You can also find toys you can personalize, like custom LEGO sets or 3D-printed figures. All these trends make collecting more fun and meaningful.

Choosing a Brand

Picking the right brand can feel tricky, but you can make it easier by thinking about what matters most to you. Here are some tips to help you decide:

• Art Style: Do you like cute, bold, or realistic designs? Brands like Pop Mart and Kidrobot focus on original art, while Funko and Top Toy offer characters from movies and games.

• Rarity: If you love the thrill of the hunt, look for brands with limited editions or chase figures. Blind boxes from 52TOYS or Bandai often include rare surprises.

• Community: Some brands have strong fan groups where you can trade, share, and connect. LEGO and Sanrio have huge online communities.

• Sustainability: If you care about the planet, check if the brand uses eco-friendly materials.

• Digital Features: Want something high-tech? Try brands that offer apps, QR codes, or even AI-powered toys.

Tip: Start with a brand that matches your favorite style or story. Join online groups to meet other collectors and learn about new releases.

You can always try a few brands before picking your favorite. Collecting should feel fun and personal. Enjoy the journey and watch your collection grow!

You’ve just explored what brands are similar to pop mart? Each one brings something special—blind box surprises, unique characters, and strong communities. Pop Mart alone runs over 250 stores and 1,600 vending machines worldwide. Adult collectors now make up nearly 30% of toy sales in Europe. With so many choices, you can find a brand that fits your style. Try a new series, join the fun, and share your favorite finds in the comments! 🚀

FAQ

What makes a toy brand similar to Pop Mart?

You look for blind box surprises, original characters, and strong collector communities. These brands often release limited editions and work with artists. You get excitement, creativity, and a chance to join a fun fan group.

Are blind box toys worth collecting?

You might find collecting blind box toys exciting. Some figures become rare and valuable. You also get the thrill of surprise. If you love unique designs and trading with others, blind box toys can be a great hobby.

How do I spot fake collectible toys?

Check the packaging for spelling errors or blurry images. Buy from official stores or trusted sellers. You can also compare your toy to photos on the brand’s website. If the price seems too low, it might be a fake.

Which brand is best for new collectors?

You can start with Funko or LEGO. Both offer affordable options and huge communities. If you want art toys, try Kidrobot or Pop Mart. Pick a brand that matches your favorite style or characters.

Can I trade or sell my collectible toys?

Yes! You can join online groups or local clubs to trade. Many collectors sell rare toys on sites like eBay. Always check the value before selling. Trading helps you meet new friends and grow your collection.