Labubu or Crybaby Which Viral Toy Reigns Supreme Now

You probably already know the answer to “Is Labubu still popular in 2025?”—it’s a huge yes. Labubu has taken over the luxury world’s latest viral trend, with everyone from Rihanna to Lisa rocking her pink labubu. Just check out these numbers:

You see Labubu everywhere—at protests, in pop-up shops, and all over social media. If you want to stay on trend, Labubu is the toy you need right now.

Key Takeaways

• Labubu remains hugely popular in 2025, driven by celebrity endorsements and strong social media buzz.

• The toy’s unique ‘ugly-cute' design and limited editions make it a sought-after collectible and fashion statement.

• Labubu’s market demand keeps growing, with soaring sales, high resale prices, and expanding stores worldwide.

• Fans form a vibrant community that shares tips, restock alerts, and viral unboxing videos, boosting Labubu’s hype.

• Compared to Crybaby, Labubu leads in trendiness, exclusivity, and global reach, making it the top viral toy now.

Is Labubu Still Popular in 2025?

Social Media Buzz

You might wonder, is Labubu still popular in 2025? The answer is everywhere you look—yes! If you scroll through TikTok or Instagram, you see Labubu figurines popping up in stories and videos from collectors all over the world. Fans love to show off their plush toys, and the Labubu craze has only grown stronger this year.

• Collectors share unboxing videos and styling tips, making Labubu a must-have for anyone who wants to join the trend.

• In April 2024, Blackpink’s Lisa posted her Labubu on Instagram to over 100 million followers. That single post sent fans into a frenzy, especially in Southeast Asia.

• Rihanna and Dua Lipa have also joined in, turning Labubu into a true status symbol.

• Micro-influencers on TikTok and Instagram create fun content with Labubu, from unboxings to fashion shoots.

• Hashtags like #LabubuLove encourage you and other fans to share your collections, building a strong online community.

You can see the buzz in real numbers, too. Check out this table showing how much attention Labubu gets:

You can see that Labubu isn’t just another plush toy. It’s a viral sensation, a fashion accessory, and a status symbol all at once. Compared to other popular plush toys like Crybaby, Labubu stands out because of its unique design and the way celebrities and influencers keep it in the spotlight.

Market Demand

You might ask, is Labubu still popular in 2025? The numbers say yes, and the demand keeps rising. Pop Mart, the company behind Labubu, saw its revenue nearly double to almost $2 billion in 2024, thanks mostly to the Labubu craze. On Whatnot, a live shopping app, Labubu plush toys saw a 300% jump in sales since March 2025. StockX, a top resale platform, ranked Labubu as the number one traded brand in collectibles for eight months straight.

Here’s a quick look at some key market data:

Labubu’s growth isn’t just about numbers. You see it in the way fans line up for new releases and how quickly limited editions sell out. The plush toys have become a favorite for Gen Z, who love to follow the latest trend and show off their collections online. Even student entrepreneurs and marketing experts say that Labubu’s popularity comes from its ability to match what young people want—something new, fun, and shareable.

When you compare Labubu to Crybaby and other plush toys, Labubu leads in almost every way. It’s Pop Mart’s top-selling brand worldwide. The company’s revenue from the Labubu series grew by over 700% in 2024. Labubu even passed Hello Kitty in search popularity in May 2025. Crybaby is still loved, but it can’t keep up with the Labubu craze.

If you want to know which plush toys are setting the trend in 2025, just look at Labubu. It’s not just a toy—it’s a movement.

Labubu vs Crybaby

Design

When you look at Labubu and Crybaby side by side, you notice big differences in their design. Labubu stands out with its “ugly-cute” look. The face has a mischievous grin, big eyes, and wild hair. Some people say Labubu looks like a little monster, but that’s what makes it special. You can spot Labubu in bright colors, fun costumes, and even limited-edition outfits from top fashion brands. This plush monster toy is not just a toy—it’s a fashion statement.

Crybaby, on the other hand, has a softer and more traditional design. The plush toys have round faces, teardrop eyes, and pastel colors. Crybaby looks sweet and gentle, which makes it perfect if you love classic cute plush toys. You might see Crybaby as a comforting friend, while Labubu feels more like a bold accessory.

Labubu’s design has become a status symbol for young women and trendsetters. When you carry one, you show that you know what’s cool and you belong to a global community of collectors.

Here’s a quick comparison table to help you see the differences:

You can see why Labubu has become one of the most popular plush toys in 2025. The design is playful, unique, and always changing. Crybaby keeps things simple and cute, which some people love, but Labubu grabs your attention right away.

Collectibility

If you love collecting plush toys, you probably care about how rare or special each one is. Labubu wins big in this area. There are over 300 different Labubu designs, so you always have something new to hunt for. Pop Mart releases Labubu in blind boxes, which means you never know which one you’ll get. This makes collecting feel like a game.

Labubu’s collectible appeal goes beyond just the toys. Celebrities like Rihanna, Dua Lipa, and Lisa from Blackpink show off their Labubu dolls on social media. Fashion brands like Valentino even give Labubu as gifts to VIPs. When you see a celebrity with a Labubu, you know it’s not just a toy—it’s a must-have item.

• Labubu plush toys sell out fast, especially the rare editions. Fans line up for hours or join online drops hoping to score one.

• The resale market is wild. Some Labubu plush toys sell for hundreds or even thousands of dollars.

• Carrying a Labubu shows you belong to a trend-driven community. It’s about more than just owning a plush toy—it’s about being part of something bigger.

Crybaby also has fans who love to collect, but the releases are not as frequent or as hyped. You can usually find Crybaby plush toys in stores, and the prices stay pretty steady. If you want a plush toy that feels exclusive and exciting, Labubu is the clear winner.

Collecting Labubu is about more than nostalgia. It’s about showing your playful side and connecting with others who love the same things you do.

In the end, both Labubu and Crybaby have their own charm. If you want a plush toy that stands out, feels exclusive, and connects you to a global trend, Labubu is the one you’ll want to show off.

Price and Availability

Retail Prices

When you walk into a Pop Mart store or check online, you’ll notice Labubu and Crybaby have different price tags. Labubu usually starts at a retail price of RMB 99 (about $13.90). Crybaby’s price can vary, but you’ll often find it in stores with special collaborations, especially in places like Thailand. Labubu figures sell out fast, so you might not always find them at retail price.

Here’s a quick look at the latest prices and sales trends:

You’ll see Labubu restocks in Thai stores two or three times a week, with new launches every Friday. Still, the figures often disappear within hours. Collectors and even bots grab them quickly, making it tough to buy at retail. Crybaby is easier to find in stores, but some special editions can also sell out fast.

Tip: If you want a Labubu at retail price, try to shop early on launch days or join official lotteries.

Resale Market

If you miss out on a new release, you’ll probably turn to the resale market. Here, prices can jump a lot. Labubu figures often resell for more than triple their original price. In China, you might see a Labubu go for RMB 349 (about $49), and in Thailand, prices can reach THB 3,000 (almost $90). Rare editions sometimes sell for hundreds or even thousands of dollars.

• Adult collectors now drive most of the demand, with people over 18 spending big on these toys.

• Limited-edition drops and celebrity collaborations make some Labubu figures super rare and expensive.

• Social media hype and viral trends push prices even higher, especially after a celebrity posts about their collection.

• Tariffs and import costs have also raised prices, so you might notice higher costs in some countries.

• Collectibles and licensed toys made up almost 40% of plush toy sales last year, showing how much people love these special items.

Pop Mart’s trading app and social media groups make it easy for you to buy, sell, or trade Labubu and Crybaby. The “blind box” format adds excitement, since you never know which figure you’ll get. If you want to join the collector community, keep an eye on new drops and set a budget—prices can rise fast!

Community and Hype

Fan Groups

You might wonder why Labubu feels more than just a toy. The answer is the community. Fans of plush toys like Labubu have built a strong network both online and offline. You see this energy every time a new release drops.

• Labubu collectibles often sell out within minutes, showing how active and dedicated the fan base is.

• Fans use group chats to share restock alerts and tips, so you never miss a chance to grab your favorite plush toys.

• Long lines at Pop Mart stores prove that people are willing to wait for hours just to get their hands on the latest plush toys.

• Celebrity endorsements, especially from BLACKPINK’s Lisa, have made Labubu even more desirable.

• Pop Mart hosts fan-driven events and interactive content, making you feel like part of something bigger.

• The brand’s marketing targets adult collectors, or “kidults,” selling not just plush toys but also a sense of nostalgia and belonging.

Labubu’s hype comes from more than just scarcity. The “blind box” format adds excitement. You never know which plush toys you’ll get, so every unboxing feels like a mini adventure. Fans love to share these moments on TikTok, where videos often go viral and bring even more people into the community. This creates a real cult following that keeps growing.

Influencer Impact

Influencers play a huge role in making plush toys like Labubu a global sensation. When you see your favorite celebrity or TikTok creator showing off their Labubu, you want one too. Influencer collaborations act as social proof, making you trust the brand and feel connected. Research shows that many kids and teens see influencers as close friends. This bond makes their recommendations powerful. In fact, over half of young buyers check social media before choosing which plush toys to buy.

Brands use AI-powered platforms to track which influencers drive the most buzz. These tools help companies understand what works and how to reach new fans. When K-pop stars or popular creators post about Labubu, you see a spike in demand almost instantly. The mix of influencer power, viral videos, and community excitement keeps Labubu at the top of the plush toys world.

Which Toy Wins?

You want to know which viral toy really comes out on top in 2025? The answer is clear—Labubu takes the crown. This plush toy isn’t just cute or trendy. It’s a collectible, a fashion statement, and a social media superstar all at once. Experts say the plush toy market is booming, especially with adults and collectors. Labubu’s secret? It mixes limited editions, influencer buzz, and a fun blind box system that keeps you guessing. You see it everywhere, from TikTok to fashion runways.

Let’s break down why Labubu stands out:

• Labubu appeals to everyone—Gen Z, Millennials, adult collectors, and even tourists.

• The blind box model makes every purchase exciting and rare, which drives up demand.

• Influencers and celebrities love showing off their Labubu, making it even more desirable.

• Pop Mart’s revenue soared thanks to Labubu, especially in North America and Europe.

• Crybaby just doesn’t have the same viral energy or global reach.

If you’re thinking about buying, here’s what you should know:

Over 80% of people trust recommendations from friends or family when picking out toys. You can feel confident choosing Labubu, whether you’re collecting, gifting, or just joining the fun.

Labubu’s blend of exclusivity, fashion, and viral hype puts it way ahead of Crybaby in 2025. If you want a plush toy that’s more than just a toy, Labubu is the one to get.

You have seen why labubu stands out as the top viral toy right now. If you collect, you get rare designs and high value. As a casual fan, you join a fun trend and connect with others. Parents, you can pick a gift that kids and teens love. Want to share your favorite? Drop your thoughts or stories in the comments below!

FAQ

What makes Labubu so popular right now?

Labubu stands out because of its unique look, celebrity fans, and limited editions. You see it everywhere on social media. People love collecting them and showing them off. Labubu feels more like a fashion accessory than just a toy.

Can you still buy Labubu at retail price?

You can try, but it’s tough! Labubu often sells out fast. If you want one at retail, shop early on launch days or join official lotteries. Most people end up buying from resellers.

Is Crybaby a good choice for younger kids?

Yes! Crybaby has a soft, gentle design. Kids love the sweet faces and pastel colors. You can find Crybaby in stores more easily. It makes a great gift for younger children.

Why do Labubu prices get so high on the resale market?

Labubu prices jump because of limited releases and high demand. When celebrities post about Labubu, everyone wants one. Rare editions can sell for hundreds or even thousands of dollars.

How do you join the Labubu collector community?

You can join fan groups on social media, follow hashtags like #LabubuLove, and chat with other collectors. Many people share tips, restock alerts, and unboxing videos. You’ll feel welcome right away!