SINCE 1998, VERTU HAS REDEFINED THE ESSENCE OF MOBILE LUXURY.
Founded in 1998, Vertu revolutionized the world of mobile phones by introducing true luxury to technology. With a bold vision and handcrafted precision, Vertu set a new standard for what a phone could be. In 2010, the brand elevated the experience further, launching exclusive boutique services that redefined personalized care. Today, Vertu stands at the intersection of timeless elegance and digital innovation. In 2022, it embraced the future, integrating Web 3.0, blockchain security, and the Metaspace, while preserving the artisanal spirit that made it iconic. A legacy reborn for a new era of connected sophistication.
THE HISTORY
creation
In 1998, Vertu was born from a singular idea: that a mobile phone could be more than a tool, it could be an object of desire. At a time when technology prioritized function over form, Vertu dared to imagine something greater. It brought together master artisans, precious materials, and uncompromising design to craft a device unlike any other. Each phone became a statement, of taste, of individuality, of refinement.
The vision for Vertu came from the mind of Italian-American designer Franco Nuovo, who sought to transform the mobile phone into an object of luxury. Backed by cutting-edge technology, Vertu pioneered a new category: luxury mobile devices. Every detail was carefully considered, from sapphire crystal screens to hand-stitched leather finishes. Made in England, each phone reflects the brand’s unwavering commitment to exceptional craftsmanship. Vertu didn’t just introduce a new phone, it introduced a new way of thinking about technology, one defined by beauty, rarity, and purpose.
THE “V”
The name Vertu was never chosen by chance. From the very beginning, Franco Nuovo, the Italian-American designer behind the vision, sought a name that would speak not only of elegance, but of strength, resilience, and excellence. The letter V stood for Victory, a tribute to those who dared, who strived, who never settled for the ordinary. Vertu was created for high achievers, for those who push beyond limits and seek meaning in every detail. It was a name shaped by ambition, destined for those who write their own stories.
But the V was more than just a letter. Its very shape held a deeper philosophy: the rise and fall of any journey, the setbacks, the triumphs, the quiet rebuilding, always leading to one inevitable truth: success. Like the signature silhouette carved into every Vertu design, the V became a symbol of the path to greatness. No matter how deep the valley, the line always pointed upward. And for those who carried Vertu, the message was clear, your path may bend, but it never breaks.
Past Meets Future
Vertu was born under the Nokia umbrella, but it was formed and shaped by British culture, a culture renowned for its seamless blend of tradition and modernity. In every aspect of Vertu, this unique blend is evident, from the craftsmanship of its designs to the values that drive it forward. British culture has always embraced the past with a reverence for quality, where timeless expertise is passed down through generations, ensuring that every product is built to last. For Vertu, this heritage laid the foundation of excellence, creating a brand that stands firmly rooted in the finest traditions of craftsmanship.
But British culture also thrives in looking forward, where innovation is seen as an extension of its history, not a departure from it. The future of Vertu is driven by a passion for pushing boundaries, for harnessing the latest technologies, and for imagining what’s possible when modernity meets heritage. The past represents the quality and precision ingrained in the brand, while the future represents Vertu’s unwavering commitment to creating luxury products that evolve with the times. This harmony between the past and future is the essence of Vertu, a brand constantly looking forward, while never forgetting where it came from.
A GENTLEMAN
In 1998, Vertu was born from a singular idea: that a mobile phone could be more than a tool, it could be an object of desire. At a time when technology prioritized function over form, Vertu dared to imagine something greater. It brought together master artisans, precious materials, and uncompromising design to craft a device unlike any other. Each phone became a statement, of taste, of individuality, of refinement.
The vision for Vertu came from the mind of Italian-American designer Franco Nuovo, who sought to transform the mobile phone into an object of luxury. Backed by cutting-edge technology, Vertu pioneered a new category: luxury mobile devices. Every detail was carefully considered, from sapphire crystal screens to hand-stitched leather finishes. Made in England, each phone reflects the brand’s unwavering commitment to exceptional craftsmanship. Vertu didn’t just introduce a new phone, it introduced a new way of thinking about technology, one defined by beauty, rarity, and purpose.
PARIS OPERA
In 2002, Vertu made its grand debut to the world at an extraordinary press event that would go down in history. The launch was marked by a breathtaking performance of Romeo and Juliet, an opera that, much like the unveiling of Vertu, tells a timeless story of passion, drama, and transformation. This dramatic setting was the perfect backdrop for what would become a revolutionary moment, the introduction of the first-ever luxury mobile phone. With elegance and finesse, Vertu redefined what it meant to merge technology with opulence, setting a new benchmark in the world of luxury.
Just as the opening notes of an opera signal the beginning of a grand performance, Vertu set the stage for a new era in mobile technology. The launch was not just the introduction of a product, but the start of a cultural shift, one where luxury and functionality intertwined seamlessly. Vertu wasn’t just creating phones; it was shaping an experience, one of sophistication, innovation, and unparalleled craftsmanship. The debut was only the beginning of a grand, ongoing performance, as Vertu continues to captivate and redefine the world of luxury, much like an opera that leaves its audience in awe long after the final curtain falls.
F1 TEAM
The story of Vertu, the world’s first true luxury mobile phone, began with a bold vision by designer Frank Nuovo. Determined to redefine mobile communication through the lens of craftsmanship and elegance, he assembled a team of elite designers and engineers — a group so forward-thinking they were later dubbed the “F1 Team” by Nokia. This remarkable fusion of minds brought together talents like Hutch Hutchison and other pioneers, blending design artistry with technical precision to create something the mobile world had never seen before. Every detail, from materials to mechanics, was crafted with the intent to make Vertu not just a phone, but a symbol of success.
This unique team operated like a Formula One crew — fast, precise, and relentlessly innovative — pushing the boundaries of what a luxury smartphone could be. Their mission wasn’t just to build phones, but to shape icons. At a time when mobile devices were purely functional, Vertu introduced a new standard where performance met prestige. With materials like sapphire crystal, fine leather, and custom-tuned acoustics, each Vertu phone told a story of bold design and meticulous engineering. It was this foundation of excellence that positioned Vertu as the ultimate expression of mobile luxury.
RUBY KEY
The ruby key button on every Vertu mobile phone draws inspiration from one of the most revered gemstones in the world — the Crimson Stone of the Queen, a symbol of power, elegance, and timeless beauty. Just as the Queen’s precious stone represents strength and regality, Vertu’s ruby key button is designed to offer a seamless blend of sophistication and cutting-edge technology. Crafted with exceptional precision, the ruby key allows owners to access a range of exclusive services, providing the ultimate in convenience and luxury at their fingertips. This iconic feature is more than just a button; it’s a reflection of Vertu’s commitment to blending luxury design with unparalleled functionality.
Drawing on the heritage of British craftsmanship, the ruby key is a hallmark of Vertu’s luxury smartphones. Its distinctive design pays tribute to the most precious gemstones, adding a touch of royalty to the experience of owning a Vertu. The careful selection of ruby, a stone once reserved for royalty, is just one of the ways Vertu elevates the mobile phone to a work of art. With each press, the ruby key brings to life a world of bespoke services — from dining with celebrities to private chauffeur services. This unique feature ensures that every Vertu phone offers a level of luxury and exclusivity that goes far beyond traditional mobile technology.
SAPPHIRE
The sapphire crystal screen of each Vertu mobile phone draws its inspiration from the elegance and timeless beauty of Princess Diana’s eyes — a symbol of grace and sophistication. Known for their captivating allure, her eyes have long been admired for their depth and clarity, qualities that Vertu sought to mirror in the design of its flagship phones. The use of sapphire crystal, one of the hardest materials on earth, ensures that the screen is not only visually stunning but also incredibly durable. With its flawless clarity and resistance to scratches, the sapphire crystal screen enhances the luxury experience, making every glance at your Vertu phone feel like a moment of pure indulgence.
Crafted with the same attention to detail as the finest jewelry, the sapphire crystal screen offers an unparalleled level of visual perfection. Much like Princess Diana's grace, it’s a feature that embodies both beauty and strength. The choice of sapphire crystal is more than just an aesthetic decision; it represents Vertu's commitment to luxury craftsmanship and cutting-edge technology. Each Vertu phone, with its elegant screen, promises not only a striking visual experience but also the durability and precision that comes with the finest materials, reinforcing Vertu’s place as the leader in luxury mobile phones.
SYMPHONY
In a true fusion of luxury craftsmanship and musical excellence, Vertu partnered with the prestigious London Symphony Orchestra and renowned Italian composer Dario Marianelli to create a signature ringtone that embodies the brand's dedication to artistry. This exclusive ringtone, composed by Marianelli, blends the world of high-end design with the world of classical music, offering a unique auditory experience that matches the elegance of Vertu’s luxury phones. Just as each Vertu phone is a masterpiece of precision and innovation, this ringtone brings to life a sound that is both sophisticated and timeless, perfectly complementing the unparalleled performance of the luxury mobile phone.
Marianelli’s composition, performed by the London Symphony Orchestra, is a true representation of the Vertu experience — an intricate balance of Italian artistry and British prestige. The ringtone, designed exclusively for Vertu, adds another layer to the brand’s commitment to crafting a phone that isn’t just functional, but a true symbol of luxury. This collaboration between two worlds of excellence highlights Vertu's passion for providing its customers with more than just a phone — but a bespoke mobile experience that appeals to the senses, making every call an indulgence in both sound and style.
COBRA (2017)
Inspired by the ancient Egyptian belief that the noble cobra protected royal treasures, Vertu sought to create a phone that embodies this sense of protection and luxury. In 2017, Vertu partnered with the prestigious French jewelry brand Boucheron to design a truly unique luxury mobile phone. This exquisite phone, crafted with unparalleled craftsmanship, is adorned with 439 rubies, emeralds, and diamonds, making it a true masterpiece of both technology and jewelry. With its rich symbolism and precious materials, the Vertu Boucheron edition represents the ultimate in luxury and exclusivity, offering not only a premium mobile experience but also a statement of prestige.
The collaboration with Boucheron adds an extraordinary layer of sophistication to Vertu’s legacy, blending the artistry of fine jewelry with the cutting-edge technology of luxury smartphones. Every gemstone embedded into the phone is meticulously placed to create a design that exudes elegance and protection, much like the cobra guarding a royal treasure. This iconic phone is a perfect representation of Vertu’s commitment to blending timeless design with modern innovation, making it a symbol of luxury and wealth. The Vertu Boucheron phone is more than just a device — it’s abespoke treasure that encapsulates the essence of royalty, craftsmanship, and luxury.
Ascent (2005-2013)
The Vertu Ascent series(2005-2013) represents a fascinating exploration of blending high-end mobile technology with the exhilarating world of sports cars and motor racing. Introduced as Vertu's second generation, the original 2005 Ascent explicitly drew inspiration from “the power and beauty of sports cars”. Central to the series' identity was a streamlined design emulating the supercar look, coupled with premium materials.Design details often directly referenced automotive elements, including speakers styled as heat vents, a key port resembling a refuelling cover, and rivet patterns.
Notable editions include the 2006 Racetracks Legends, celebrating F1 with materials like racing-tire inspired rubber and models named after tracks like Monza and Silverstone. A significant collaboration was the 2007 Ascent Ferrari, incorporating the prancing horse logo, a scaled-down accelerator pedal, and the iconic engine roar. The 2008 Ascent Ti introduced an aerospace-grade titanium chassis for exceptional durability, combined with sports car-inspired leather. While the later 2013 Vertu Ti maintained the titanium build, its theme shifted towards the enduring strength of the Knights of the Round Table. Across its range, the Vertu Ascent series successfully fused high-precision engineering, luxurious craftsmanship, and the dynamic spirit of the automotive world into a unique mobile device.
Aster Leaf (2016)
In 2016, Vertu launched the Aster Leaf series, a unique collaboration with acclaimed leather and craft designer Carina Sohl. Sohl, known for her handmade embossed leather, drew inspiration from an autumn walk where she was captivated by the natural artistry of a fallen leaf. This led her to experiment with embossing intricate foliage patterns onto leather.
Vertu commissioned Sohl to bring this distinct aesthetic to a bespoke phone series. The result is the Aster Leaf mobile, featuring soft, natural aniline leather handcrafted by Carina Sohl. The elegant leaf pattern, embossed onto the leather and also engraved onto the phone's metal casing, creates a visually charming and tactile design. Each Aster Leaf phone is unique, carrying a pattern likened to a “fingerprint” or “kiss” left by nature, reflecting the handmade craftsmanship. The series successfully marries high technology with the beauty and artistry of the natural world, offering a luxurious device that is both sophisticated and intimately connected to nature's forms.
Signature
The Vertu Signature series is defined by its timeless geometric design, using premium materials like Level 5 titanium, flawless sapphire crystal, and solid ceramic, featuring the iconic ruby concierge button for 24-hour service. The Signature Touch evolves this legacy into a smartphone, blending intricate artisan handcrafting with cutting-edge technology, reflecting British luxury.
A key differentiator is the series' exclusive collaborations, showcasing artistic expression and brand partnerships. Examples include the Signature Auspicious with Japanese lacquer art by Kazumi Murose, the Signature Touch Calligraphy series with Wissam Shawkat based on the theme of ‘love', and the Bentley edition celebrating shared craft values. Signature S Clous De Paris series, honoring mountaineer George Mallory with designs referencing climbing gear and courage, and archaeologist William Flinders Petrie, using patterns inspired by the Great Pyramid and precious materials like gold and diamonds. The Signature Extreme Black paid homage to Arthur C. Clarke and “2001: A Space Odyssey,” designed to resemble the mysterious black monolith and symbolizing knowledge and space. The Signature Black & White celebrated Charlie Chaplin and silent cinema, capturing the era's aesthetic contrast. The Signature S Black Calfskin Gold honored Captain Cook, reflecting the spirit of exploration and enterprise through design elements.
These phones are more than communication devices; they are limited-edition artistic statements, fusing high-level artisanal skill and technology with rich narratives from history, art, science fiction, and human endeavour, all encased in Vertu's signature form.
Concierge Service
Vertu extends beyond crafting luxury mobile phones to offer an entire ecosystem designed for an elite lifestyle. At the core is the revolutionary Vertu Concierge service, envisioned as a 24/7 “English butler-style” personal assistant. Accessible globally with the press of the iconic ruby button, this service provides immediate, round-the-clock assistance for a vast range of requests.
From routine tasks like booking flights or finding gifts to highly complex feats such as locating rare items, arranging unique romantic proposals during events, facilitating urgent overseas deliveries of critical goods within hours, securing last-minute reservations at sought-after Michelin restaurants, arranging exclusive access to venues like Notre Dame, or even enabling unconventional “trips” like a visit experience to NASA's Mars rover project, Vertu is dedicated to fulfilling clients' wishes, highlighting that “nothing is too difficult.”
Complementing the Concierge are other exclusive Vertu offerings. The custom “Luxury OS” provides a refined user interface reflecting the essence of fine living. The “VERTU LIFE Mall” offers a curated online luxury shopping experience. “Knowledge Planet” aims to provide expert information to break through the internet's information noise. Together, these services, combined with Vertu's meticulous craftsmanship and aesthetic focus, create more than just a mobile device – they provide a gateway to a sophisticated, personalized, and unparalleled elite way of living.
Aster P
When Freddie Mercury sang, he could silence to an entire stadium. With his brilliant vocal range and outstanding showmanship, he helped make Queen immortal. And although he was shy off stage, on stage he burned like a firework.
VERTU pays tribute to Freddie's free-spirited flamboyance with its new Aster P mobile. The sapphire glass screen, titanium alloy frame and calf-leather back panels are all fit for a rock star. Yet each part is carefully fashioned by an English artisan devoted to their craft — which is what Freddie was, beneath it all. Fit for every champion of the world, Aster P doesn't apologise for its brilliance. Instead, like Freddie, it dazzles unapologetically.
AYXTA Fold- Vertu’s 1st Foldable Phone
The Vertu Ayxta Fold is introduced as the company's first foldable mobile phone. It features a flexible 7.8-inch full screen with wide colour range and high resolution, built using breakthrough technology and precision machining. The innovative screen can be easily opened and closed from 0° to 180°, like a notebook.
The phone is presented as a tribute to Oscar Wilde, capturing the spirit of his creativity and designed for portability, allowing users to jot down ideas anywhere. The name “Ayxta” relates to travel, referencing the X and Y axes on a map. It promises an extraordinary luxury mobile experience.
Ivertu
As the first female winner of the Pritzker Prize, Zaha Hadid was a hugely influential architect famous for her futuristic curving designs. From Rome's Maxxi Museum to the Guangzhou Opera House, she left her unique mark on the world again and again. For Zaha, true luxury was found in simplicity and flow. Inspired by her philosophy, we have created a couture mobile that celebrates her aesthetic.
Leather Collection
Strong, durable, reliable — leather is a material designed to last. In the beloved Harry Potter stories, the enchanted Marauder's Map is made of leather, capable of revealing every hidden detail within Hogwarts.
As an homage to the renowned English boy wizard and his magical instruments, VERTU has crafted its own Leather Collection. Each phone in this collection boasts a high-quality leather back cover, painstakingly handcrafted by skilled British artisans. The result is a design that blends classic appeal with fashion-forward style.
Just as the Marauder's Map unveils its secrets, a VERTU phone can bring the entire world to your fingertips. Clad in leather, like a sophisticated travel bag, it stands as the perfect companion for embarking on any journey or adventure.
E-Atomiser
From the hypnotic incenses of the East to the luxury perfumes of Paris, human beings have always been drawn to fine fragrances.
So isn't it time for the next step in scent? VERTU has launched its own fragrance revolution via a vaping device like no other.
E-Atomiser is a luxury vape free from all tar and nicotine. Instead, VERTU selects raw materials from nature, distilling herb and plant extracts into high-quality oils. Via our special atomisation process, the air around you is infused with an aroma that smells as good as any perfume.
Web 3.0
METAVERTU series is positioned as “The key to Web 3.0”. VBox for secure, distributed storage of digital assets like NFTs, VTalk providing highly private end-to-end encrypted communication, a Viber Camera for owning digital creations, and a DApp Store offering extensive access to the Web 3.0 ecosystem.
Utilizing technologies such as blockchain and Decentralised Identifiers (DID), VERTU aims to grant users greater control and privacy. With an independent security chip guarding privacy, data, and NFTs, METAVERTU embodies the principles of digital sovereignty and freedom essential for Web 3.0. VERTU believes that by embracing this technology, users can move forward into a more trustworthy, innovative, and user-controlled internet era with confidence.
Wearable Intelligence
VERTU's wearables embody ‘intelligence' by providing discreet yet potent access to the Web 3.0 landscape directly from your wrist or finger. They are crafted to uphold the principles of digital sovereignty and enhanced privacy that define this new era, offering effortless connectivity and interaction. These devices are more than mere accessories; they are powerful extensions of the VERTU ecosystem.
Modern Flip Phones
VERTU is reimagining the classic flip phone form factor for the modern luxury era with its IronFlip and Quantum Flip series. These devices elegantly blend nostalgic design with contemporary smartphone technology, offering a distinctive alternative in the premium mobile market.
The IronFlip is presented as a sleek, modern fashion statement, combining sophisticated design with the satisfying tactile experience of a flip phone. It caters to those who desire a stylish, luxurious device that stands out.
The Quantum Flip takes this concept further, representing a “quantum leap” in luxury and craftsmanship. It incorporates ultra-premium materials like sapphire glass for the outer screen and ceramic for its precision-engineered hinges. Complemented by hand-finished leather backs, the Quantum Flip is a testament to artisanal detail and cutting-edge luxury technology.
From the very beginning, Vertu was never just about phones, it was about redefining what luxury means in a connected world. As time moved forward, so did we. The world changed, and so did the way we live, communicate, and dream. But one thing remained constant: our devotion to elegance, individuality, and innovation. Vertu evolved not to follow the times, but to anticipate them, seamlessly weaving heritage with the future.
What began as a bold statement in 1998 has become a symbol of timeless progress. Today, Vertu stands at the crossroads of art and technology, where beauty carries purpose, and intelligence is crafted with intention. We design not just for the present moment, but for the lives still to be imagined. Always rare, always refined, Vertu continues its journey, creating objects that are not only owned, but lived.
PRODUCT
SREVICE
Ruby Key 24/7 Concierge Service
The heart of the VERTU experience lies in its legendary Concierge service. Available 24/7, worldwide, a dedicated team acts as your personal assistant, ready to fulfil virtually any request. From securing last-minute reservations at exclusive venues to arranging complex travel plans or finding rare items, this service unlocks a world of convenience and access. It's more than assistance; it's unparalleled personal support, ensuring your life flows seamlessly and effortlessly, saving you time and providing ultimate peace of mind. It transforms ownership into an effortless luxury lifestyle.
Artisanal Craftsmanship and Dedicated Care
Owning a VERTU is an investment in artisanal excellence. Our Service extends this commitment through dedicated Craftsmanship and Care. Just as our phones are meticulously handcrafted using the finest materials, our expert technicians provide specialized maintenance and repair. Using only genuine components and applying unparalleled skill, we ensure your device retains its pristine condition, functionality, and inherent beauty for years to come. This service preserves the integrity of your luxury device, reflecting the same devotion to quality found in its creation.
Exclusive Security and Privacy Assurance
In an age where digital safety is paramount, VERTU Service includes a robust layer of Security and Privacy assurance. Beyond the device's built-in advanced features, our dedicated support provides ongoing updates and expertise to safeguard your sensitive information. Whether it's protecting confidential communications, securing digital assets within the Web 3.0 ecosystem, or simply ensuring your personal data remains private, our services offer a digital sanctuary. This commitment provides the ultimate luxury of peace of mind in a connected world.
Personalization and Bespoke Services
VERTU believes luxury is deeply personal. Our Service offers extensive Personalization and Bespoke options, allowing you to create a device that is uniquely yours. Collaborate with our design team to select exotic materials, customize finishes, or add bespoke engravings. This service transforms the phone into a canvas for self-expression, reflecting your individual taste and style. The journey of tailoring your VERTU is itself a privileged experience, resulting in a truly one-of-a-kind masterpiece.
CONTACT US
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Please email us, call 1.800.550.0005 or live chat with a CHANEL Advisor.
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