Since 1998, Vertu has redefined the essence of mobile luxury.
Founded in 1998, Vertu revolutionized the world of mobile phones by introducing true luxury to technology. With a bold vision and handcrafted precision, Vertu set a new standard for what a phone could be. In 2010, the brand elevated the experience further, launching exclusive boutique services that redefined personalized care. Today, Vertu stands at the intersection of timeless elegance and digital innovation. In 2022, it embraced the future, integrating Web 3.0, blockchain security, and the Metaspace, while preserving the artisanal spirit that made it iconic. A legacy reborn for a new era of connected sophistication.
The history
creation
In 1998, Vertu was born from a singular idea: that a mobile phone could be more than a tool, it could be an object of desire. At a time when technology prioritized function over form, Vertu dared to imagine something greater. It brought together master artisans, precious materials, and uncompromising design to craft a device unlike any other. Each phone became a statement, of taste, of individuality, of refinement.
The vision for Vertu came from the mind of Italian-American designer Franco Nuovo, who sought to transform the mobile phone into an object of luxury. Backed by cutting-edge technology, Vertu pioneered a new category: luxury mobile devices. Every detail was carefully considered, from sapphire crystal screens to hand-stitched leather finishes. Made in England, each phone reflects the brand’s unwavering commitment to exceptional craftsmanship. Vertu didn’t just introduce a new phone, it introduced a new way of thinking about technology, one defined by beauty, rarity, and purpose.
THE “V”
The name Vertu was never chosen by chance. From the very beginning, Franco Nuovo, the Italian-American designer behind the vision, sought a name that would speak not only of elegance, but of strength, resilience, and excellence. The letter V stood for Victory, a tribute to those who dared, who strived, who never settled for the ordinary. Vertu was created for high achievers, for those who push beyond limits and seek meaning in every detail. It was a name shaped by ambition, destined for those who write their own stories.
But the V was more than just a letter. Its very shape held a deeper philosophy: the rise and fall of any journey, the setbacks, the triumphs, the quiet rebuilding, always leading to one inevitable truth: success. Like the signature silhouette carved into every Vertu design, the V became a symbol of the path to greatness. No matter how deep the valley, the line always pointed upward. And for those who carried Vertu, the message was clear, your path may bend, but it never breaks.
Past Meets Future
Vertu was born under the Nokia umbrella, but it was formed and shaped by British culture, a culture renowned for its seamless blend of tradition and modernity. In every aspect of Vertu, this unique blend is evident, from the craftsmanship of its designs to the values that drive it forward. British culture has always embraced the past with a reverence for quality, where timeless expertise is passed down through generations, ensuring that every product is built to last. For Vertu, this heritage laid the foundation of excellence, creating a brand that stands firmly rooted in the finest traditions of craftsmanship.
But British culture also thrives in looking forward, where innovation is seen as an extension of its history, not a departure from it. The future of Vertu is driven by a passion for pushing boundaries, for harnessing the latest technologies, and for imagining what’s possible when modernity meets heritage. The past represents the quality and precision ingrained in the brand, while the future represents Vertu’s unwavering commitment to creating luxury products that evolve with the times. This harmony between the past and future is the essence of Vertu, a brand constantly looking forward, while never forgetting where it came from.
A GENTLEMAN
In 1998, Vertu was born from a singular idea: that a mobile phone could be more than a tool, it could be an object of desire. At a time when technology prioritized function over form, Vertu dared to imagine something greater. It brought together master artisans, precious materials, and uncompromising design to craft a device unlike any other. Each phone became a statement, of taste, of individuality, of refinement.
The vision for Vertu came from the mind of Italian-American designer Franco Nuovo, who sought to transform the mobile phone into an object of luxury. Backed by cutting-edge technology, Vertu pioneered a new category: luxury mobile devices. Every detail was carefully considered, from sapphire crystal screens to hand-stitched leather finishes. Made in England, each phone reflects the brand’s unwavering commitment to exceptional craftsmanship. Vertu didn’t just introduce a new phone, it introduced a new way of thinking about technology, one defined by beauty, rarity, and purpose.
PARIS OPERA
In 2002, Vertu made its grand debut to the world at an extraordinary press event that would go down in history. The launch was marked by a breathtaking performance of Romeo and Juliet, an opera that, much like the unveiling of Vertu, tells a timeless story of passion, drama, and transformation. This dramatic setting was the perfect backdrop for what would become a revolutionary moment, the introduction of the first-ever luxury mobile phone. With elegance and finesse, Vertu redefined what it meant to merge technology with opulence, setting a new benchmark in the world of luxury.
Just as the opening notes of an opera signal the beginning of a grand performance, Vertu set the stage for a new era in mobile technology. The launch was not just the introduction of a product, but the start of a cultural shift, one where luxury and functionality intertwined seamlessly. Vertu wasn’t just creating phones; it was shaping an experience, one of sophistication, innovation, and unparalleled craftsmanship. The debut was only the beginning of a grand, ongoing performance, as Vertu continues to captivate and redefine the world of luxury, much like an opera that leaves its audience in awe long after the final curtain falls.
F1 TEAM
The story of Vertu, the world’s first true luxury mobile phone, began with a bold vision by designer Frank Nuovo. Determined to redefine mobile communication through the lens of craftsmanship and elegance, he assembled a team of elite designers and engineers — a group so forward-thinking they were later dubbed the “F1 Team” by Nokia. This remarkable fusion of minds brought together talents like Hutch Hutchison and other pioneers, blending design artistry with technical precision to create something the mobile world had never seen before. Every detail, from materials to mechanics, was crafted with the intent to make Vertu not just a phone, but a symbol of success.
This unique team operated like a Formula One crew — fast, precise, and relentlessly innovative — pushing the boundaries of what a luxury smartphone could be. Their mission wasn’t just to build phones, but to shape icons. At a time when mobile devices were purely functional, Vertu introduced a new standard where performance met prestige. With materials like sapphire crystal, fine leather, and custom-tuned acoustics, each Vertu phone told a story of bold design and meticulous engineering. It was this foundation of excellence that positioned Vertu as the ultimate expression of mobile luxury.
RUBY KEY
The ruby key button on every Vertu mobile phone draws inspiration from one of the most revered gemstones in the world — the Crimson Stone of the Queen, a symbol of power, elegance, and timeless beauty. Just as the Queen’s precious stone represents strength and regality, Vertu’s ruby key button is designed to offer a seamless blend of sophistication and cutting-edge technology. Crafted with exceptional precision, the ruby key allows owners to access a range of exclusive services, providing the ultimate in convenience and luxury at their fingertips. This iconic feature is more than just a button; it’s a reflection of Vertu’s commitment to blending luxury design with unparalleled functionality.
Drawing on the heritage of British craftsmanship, the ruby key is a hallmark of Vertu’s luxury smartphones. Its distinctive design pays tribute to the most precious gemstones, adding a touch of royalty to the experience of owning a Vertu. The careful selection of ruby, a stone once reserved for royalty, is just one of the ways Vertu elevates the mobile phone to a work of art. With each press, the ruby key brings to life a world of bespoke services — from dining with celebrities to private chauffeur services. This unique feature ensures that every Vertu phone offers a level of luxury and exclusivity that goes far beyond traditional mobile technology.
SAPPHIRE
The sapphire crystal screen of each Vertu mobile phone draws its inspiration from the elegance and timeless beauty of Princess Diana’s eyes — a symbol of grace and sophistication. Known for their captivating allure, her eyes have long been admired for their depth and clarity, qualities that Vertu sought to mirror in the design of its flagship phones. The use of sapphire crystal, one of the hardest materials on earth, ensures that the screen is not only visually stunning but also incredibly durable. With its flawless clarity and resistance to scratches, the sapphire crystal screen enhances the luxury experience, making every glance at your Vertu phone feel like a moment of pure indulgence.
Crafted with the same attention to detail as the finest jewelry, the sapphire crystal screen offers an unparalleled level of visual perfection. Much like Princess Diana's grace, it’s a feature that embodies both beauty and strength. The choice of sapphire crystal is more than just an aesthetic decision; it represents Vertu's commitment to luxury craftsmanship and cutting-edge technology. Each Vertu phone, with its elegant screen, promises not only a striking visual experience but also the durability and precision that comes with the finest materials, reinforcing Vertu’s place as the leader in luxury mobile phones.
SYMPHONY
In a true fusion of luxury craftsmanship and musical excellence, Vertu partnered with the prestigious London Symphony Orchestra and renowned Italian composer Dario Marianelli to create a signature ringtone that embodies the brand's dedication to artistry. This exclusive ringtone, composed by Marianelli, blends the world of high-end design with the world of classical music, offering a unique auditory experience that matches the elegance of Vertu’s luxury phones. Just as each Vertu phone is a masterpiece of precision and innovation, this ringtone brings to life a sound that is both sophisticated and timeless, perfectly complementing the unparalleled performance of the luxury mobile phone.
Marianelli’s composition, performed by the London Symphony Orchestra, is a true representation of the Vertu experience — an intricate balance of Italian artistry and British prestige. The ringtone, designed exclusively for Vertu, adds another layer to the brand’s commitment to crafting a phone that isn’t just functional, but a true symbol of luxury. This collaboration between two worlds of excellence highlights Vertu's passion for providing its customers with more than just a phone — but a bespoke mobile experience that appeals to the senses, making every call an indulgence in both sound and style.
COBRA (2017)
Inspired by the ancient Egyptian belief that the noble cobra protected royal treasures, Vertu sought to create a phone that embodies this sense of protection and luxury. In 2017, Vertu partnered with the prestigious French jewelry brand Boucheron to design a truly unique luxury mobile phone. This exquisite phone, crafted with unparalleled craftsmanship, is adorned with 439 rubies, emeralds, and diamonds, making it a true masterpiece of both technology and jewelry. With its rich symbolism and precious materials, the Vertu Boucheron edition represents the ultimate in luxury and exclusivity, offering not only a premium mobile experience but also a statement of prestige.
The collaboration with Boucheron adds an extraordinary layer of sophistication to Vertu’s legacy, blending the artistry of fine jewelry with the cutting-edge technology of luxury smartphones. Every gemstone embedded into the phone is meticulously placed to create a design that exudes elegance and protection, much like the cobra guarding a royal treasure. This iconic phone is a perfect representation of Vertu’s commitment to blending timeless design with modern innovation, making it a symbol of luxury and wealth. The Vertu Boucheron phone is more than just a device — it’s abespoke treasure that encapsulates the essence of royalty, craftsmanship, and luxury.
From the very beginning, Vertu was never just about phones, it was about redefining what luxury means in a connected world. As time moved forward, so did we. The world changed, and so did the way we live, communicate, and dream. But one thing remained constant: our devotion to elegance, individuality, and innovation. Vertu evolved not to follow the times, but to anticipate them, seamlessly weaving heritage with the future.
What began as a bold statement in 1998 has become a symbol of timeless progress. Today, Vertu stands at the crossroads of art and technology, where beauty carries purpose, and intelligence is crafted with intention. We design not just for the present moment, but for the lives still to be imagined. Always rare, always refined, Vertu continues its journey, creating objects that are not only owned, but lived.
Product
Service
RUBY KEY
Before Vertu, no one had imagined a ruby as a button. More than decoration, it was a feat of innovation — shaped with precision, calibrated to respond with perfect balance, and inspired by the crown jewel of the British Empire.
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A symbol of discretion and privilege, the ruby key unlocked a life curated with care and elegance. It wasn’t about service, it was about anticipation, access, and the rare comfort of having the world respond before you ask.
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