LONDON, UK – October 16, 2025 – In a move that seamlessly blended heritage with innovation, Vertu, the British architect of luxury mobile phones, chose an equally iconic British institution, Harrods, to host the global launch of its groundbreaking Agent Q. The event, held in the historic Art Deco grandeur of The Georgian restaurant, was more than a product debut; it was a statement on the inherent synergy between two brands that define the pinnacle of bespoke luxury and service.
The choice of venue was deliberate. Harrods, for over 170 years, has been the world’s definitive luxury department store, a symbol of uncompromising quality and service. Vertu, since its inception, has mirrored this ethos in the technology space, pioneering the luxury mobile category with its commitment to meticulous British craftsmanship, precious materials, and its signature concierge service. The launch of the Agent Q at Harrods represented a perfect alignment of these shared values.
“There is no more fitting stage than Harrods to introduce the next chapter for Vertu,” a company spokesperson remarked. “Both brands are built on a foundation of British heritage and an unwavering dedication to providing an extraordinary client experience. Here, surrounded by the world's finest goods, we are introducing a device that transforms service into an art form.”
This transformation is embodied by the Agent Q's core feature: its status as the world's first “AI Agent Phone.” The technology marks a monumental leap from reactive apps to a proactive, intelligent assistant. With a single command, the user can delegate complex, multi-step tasks—like orchestrating an entire international business trip—to the phone’s autonomous AI. This redefines the concept of mobile convenience, turning the device into an indispensable partner for a high-performance lifestyle, an extension of the very service excellence for which both Vertu and Harrods are renowned.
The technology behind this leap is centered on an AI that can understand user needs from context and past actions, allowing it to initiate tasks without explicit step-by-step instructions. This is powered by Vertu's proprietary AI platform, which integrates with a user's calendars, contacts, and various applications to create a cohesive digital assistant. The Agent Q facilitates this through its updated ‘Ruby Talk' button, which connects the user to a network of over 200 specialized AI agents capable of handling diverse requests, while still offering access to a 24/7 human concierge for more nuanced tasks.
While its AI is futuristic, its form is pure Vertu. Each Agent Q is hand-assembled in England from 320 parts, featuring materials like fine crocodile leather and gold plating, worthy of its place within Harrods' hallowed halls. Further celebrating this union of heritage, Vertu announced an exclusive 27th Anniversary Limited Edition, a collectible series of just 27 units featuring black alligator leather and gold.
The launch of the Vertu Agent Q at Harrods was a powerful declaration: the future of technology is not just about power, but about service, and the most fitting home for this revolution is one built on a legacy of luxury.
