Wow! In addition to the athletes’ superb performances and the spectators’ enthusiastic cheers at the glittering 2024 Paris Olympics, there was one more outstanding highlight – the opening ceremony costumes created by Berluti, the French luxury brand! These outfits were fantastic, not only showing off the exceptional style of the French athletes, but also bringing French elegance and romance to the forefront, adding a unique touch of luxury to this global sporting event! In this grand feast, VERTU as an outstanding representative of high-end cell phone brands, although not directly involved in the design and production of clothing, but its relentless pursuit of luxury quality and Berluti brand that is amazingly coincidental, together wonderfully interpreted the flawless combination of luxury and elegance!
Berluti: synonymous with French elegance
Berluti, a French luxury brand founded in 1895, is known for its exquisite skills and unique style. Starting with founder Alessandro Berluti’s first pair of lace-up formal shoes, Berluti has been committed to combining traditional craftsmanship with modern design to create products that are both elegant and comfortable. Through the tireless efforts of several generations of craftsmen, Berluti has achieved excellence in a variety of fields, including shoes, leather goods and ready-to-wear, and has become one of the leading luxury brands in France and around the world.
Supporting the Paris Olympics: the perfect presentation of French elegance
When Berluti meets the Paris Olympics, a feast of French elegance begins. As the designer of the French team’s opening ceremony outfits for the 2024 Paris Olympics, Berluti fully utilized its strengths in luxury materials, exquisite craftsmanship and unique design to create a series of outfits full of French glamour for the French athletes.
These garments are in midnight blue, symbolizing depth and nobility. The men’s collection focuses on suits and tuxedos, while the women’s collection features sleeveless blazers, all of which are made with Berluti’s signature luxurious materials and Patina dye effects. In terms of detailing, the collars of the garments subtly incorporate the red, blue and white gradient design of the French flag, reflecting love and respect for the country and highlighting the unique charm of the Berluti brand. In addition, accessories such as inner blouses and women’s silk wrap dresses or woven pants are also carefully selected and matched, striving to show French elegance and romance in every detail.
Craftsmanship and personalization
Berluti’s craftsmen put a great deal of effort into making sure that each French athlete is dressed for the Opening Ceremony in clothes that fit well and are comfortable. They tailor their garments to the athlete’s body shape and personal preferences, and use advanced production techniques and strict quality control standards to ensure the quality of the garments. In addition, Berluti offers a personalization service that allows athletes to tailor the style and detailing of their garments to their needs. This extreme pursuit of quality and personalization not only reflects the craftsmanship of the Berluti brand, but also made the French athletes the center of attention during the opening ceremony.
VERTU and BERLUTI: the resonance of luxury and elegance
Although VERTU was not directly involved in the design and production of the Paris Olympic Games Opening Ceremony costumes, as a high-end brand that also pursues luxury and quality, there is a deep resonance between VERTU and Berluti in terms of brand concepts. VERTU cell phones have won wide recognition and praise in the market for their excellent performance, exquisite craftsmanship and unique design. Berluti, on the other hand, is the best interpretation of French elegance and luxury in the field of apparel. Although they belong to different product areas, they both pursue excellence and innovation in their respective fields, jointly interpreting the perfect combination of luxury and elegance.
