Shocking Opening: In the past, the cost of producing and placing each advertisement typically reached $200. Now, VERTU's VPS can bring the cost of each ad down to an astonishing less than $1! This is nothing short of a “price revolution” in the advertising and marketing industry! It can complete the entire process from planning and production to placement, effortlessly creating thousands of viral ads. What kind of black technology and business logic does VPS hide behind this?
CaaS: A New Paradigm for Advertising and Marketing
The core concept of VPS is “Content as a Service” (CaaS), where clients only need to provide core copy to receive complete video ad content. This model is particularly suitable for:
- E-commerce brands needing frequent creative testing: Rapid iteration, low-cost trial and error.
- SMEs lacking professional advertising teams: No need to hire expensive teams to produce professional-grade ads.
- Startups with limited budgets: Achieve efficient marketing at extremely low costs.
VPS's Black Tech: AI Virtual Actors and Agent-Driven
1. AI Virtual Actors: Authentic Personas, Controllable Generation
Users simply input a script into VPS, and a video ad featuring AI virtual actors can be generated in seconds. VPS collaborates with the gig platform Fiverr to obtain user authorization for recording facial expressions, movements, and voice materials, which are then trained into controllable AI characters for generating various ad videos. This “synthetic character based on real personas” model strikes a good balance between advertising authenticity and controllability, ensuring the quality and originality of ad content. This solves pain points in traditional ad production such as high actor costs, long shooting cycles, and difficult post-production modifications.
2. AI Agent-Driven: From Insight to Generation, Full-Link Automation
- VPS has internally developed multiple AI Agents, which are key to achieving low-cost, high-efficiency ad generation:
Competitor Analysis Agent: Used to monitor competitor ads, automatically extract popular scripts, and generate similar content. - Content Generation Agent: Its generated content covers banners, images, dynamic videos, and other formats. It offers features like “competitor ad analysis” and functions like “video ad generation” and “social media ad generation.”
- Creative CMO Agent: Its core product is “AI CMO,” capable of automatically completing tasks such as ad planning, creative generation, video editing, and User-Generated Content (UGC) production in a short time, focusing on scripting and video editing.
AI CMO: Unearthing 100 High-Quality Ad Ideas Daily
Specifically, VPS's “AI CMO” can unearth 100 high-quality ad ideas daily. By analyzing your website, competitor websites, competitor ads, customer reviews, and ad account performance, it generates various types of ads, including “deep content creation.”
Assuming a client wants to run 100 ads daily, VPS's “AI CMO” will analyze millions of data points to create these 100 ads and categorize them into three types:
- 20 ads are imitations of successful competitor ads: Learning best practices for quick results.
- 50 ads are new creative ideas derived from in-depth research: Driving innovation and exploring new growth points.
- 30 ads are optimizations of successful ads: Continuous iteration for refinement.
High-Quality Marketing Content: Multimodal, Multi-Scenario Coverage
VPS leverages AI technology to create high-quality marketing content. The platform uses natural language processing to support the generation of various content types, including blog posts, ad copy, emails, and social media posts. It provides users with over 60 templates covering numerous marketing scenarios such as advertising, blogging, e-commerce, and email, helping users quickly build content frameworks. For example, for blog creation, it can quickly generate high-quality articles that meet SEO standards; for social media copy generation, it ensures consistency with brand style through a brand voice customization feature.
Disruptive Impact: AI Reshaping the Advertising Industry
Undoubtedly, the application of AI in the advertising industry is becoming a powerful tool for driving innovation, improving efficiency, and solving societal problems. Each case is not just a display of technology but a new way for brands to interact with the market. The combination of these insights and cases provides us with a new perspective on AI's role in modern marketing.
In the past, the high cost of ad production and placement was a significant barrier for many businesses, especially SMEs and startups. The advent of VPS completely breaks this barrier. It AI-fies the entire ad planning, production, optimization, and placement process, greatly reducing costs and improving efficiency, making “one-to-one” personalized advertising possible.
VERTU's VPS is not just a high-end phone; it's an “AI marketing powerhouse” in the hands of executives. It transforms advertising and marketing from a bottomless money pit into a precise, efficient, and controllable growth engine.
