Welcome to VPS – the President's Suite. Today, we're going to explore a core question: In the AI era, how can we leverage AI tools to transform content into IP and ultimately achieve a closed business loop? Many viral videos get high engagement, but this traffic is often fleeting, making it difficult for creators to convert it into IP or commercial value. How to make content settle, transform into IP, and monetize it—this is what we truly need to think about.
The Five-Step Workflow for Content IP-ification
To achieve content IP-ification and a closed business loop, I've summarized a “five-step workflow”:
- Content Discovery: This is the first step, by observing viral hits, analyzing data, and uncovering new traffic codes and content trends, we can find patterns in content creation.
- Content Strategy: Consolidate the discovered patterns into reusable strategies.
- Precipitation into Atomic Capabilities: These strategies will eventually precipitate into “atomic capabilities” like useful templates, BGM, and special effects in video editing software.
- Product Features: Encapsulate these atomic capabilities into product features.
- Forming Workflows and Model Integration: Connect these strategic functional modules to form workflows in the AI era, and integrate them with models to achieve automation and scale.
Taste and Traffic: IP-ification is the Inevitable Trend of Content Development
I have always believed that taste is not the enemy of traffic, nor is AI. IP-ification will be the inevitable trend of content development; it's difficult to achieve long-term gains by simply creating content or tools. A mere traffic code is fleeting; a distinct personal brand or IP image is key to content precipitation and transformation.
A good synergy point is combining AI with physical industries. Just as IPs like Ultraman, Transformers, and Barbie dolls are integrated with toys, the combination of AI and physical industries will geometrically increase productivity. Personalized taste, whether good or bad, has the potential to be scaled up with the acceleration of AI. Even the rarest, most niche categories have the potential for scale today. Many past viral hits can be reinterpreted using AI. We can create marketing calendars because, at certain specific times, public emotions will concentrate and erupt, forming fixed periodic traffic. For example, during the Gaokao (college entrance exam) season, we can use AI to create Gaokao-related videos.
The Five Levers of the AI Era
Now, I want to share with you the five levers of the AI era:
- Efficiency: AI itself is an efficiency tool. It can greatly improve efficiency in content production, data analysis, task execution, and more.
- Language:
- Prompt: In the AI era, Prompt is a new language, a bridge for communicating with AI.
- Programming: Programming is also a language; the rise of AI Coding allows ordinary people to develop their own applications using tools like Cursor.
- Video: Video is one of the most efficient comprehensive languages today, intuitive and highly interactive, making it a powerful tool for information transfer.
- IP: A personal brand or IP image is key to content precipitation and transformation, serving as the cornerstone for long-term value.
- Content: Content itself is also a lever. In the future, when AI video generation models reach new levels of usability and generation speed, we will see an unprecedented explosion of content.
- Platforms and Products: Different platforms have different traffic policies; by comprehensively utilizing these levers, one can successfully build accounts and products.
The Rhythm Formula for Viral AI Videos: Emotion, Interest, Utility, Quality, Aesthetics, Substance
The rhythm formula for viral AI videos can be summarized as a simple three-act structure:
- Set a hook first, attracting people through contrast, conflict, suspense, etc. Titles and gimmicks in short dramas leverage deep human desires.
- The plot is the core—how to make people uncomfortable before releasing a satisfying moment, how to build momentum before a sudden twist, creating humor or irony.
- Model: Finally, convert these into a structured model for replicability and scalability.
The Rise of AI Content Platforms and the Importance of Private Domains
Currently, various content platforms are investing in AI-generated content, for example, Jiemeng aims to become the Douyin of the new era. Future AI content platforms will gradually demonstrate strong consumption potential. Even today, without explicitly branding as AI, one can experiment on content platforms and naturally embrace the next wave of technological breakthroughs and content virality.
Finally, scaled private domains are very important. Content needs to settle and also needs efficiency; this process can be slow and difficult. But only by converting traffic into private domains can the long-term value and closed business loop of content truly be realized.
In the AI era, it's no longer just about traffic dominance, but a comprehensive competition of content IP-ification, efficiency maximization, and refined private domain management. Mastering these five levers will allow you to ride the waves of this era.
