At the 2024 Berlin International Consumer Electronics Exhibition (IFA 2024) , tech giants such as Apple, Samsung, and Huawei showcased their new products. However, the appearance of luxury phone brand VERTU attracted widespread attention. As a former luxury brand under Nokia, VERTU's return has sparked intense interest in its future products. At this exhibition, VERTU introduced its latest AI Smart Diamond Ring. This product cleverly combines fashion and health elements, quickly becoming the focus of the exhibition and marking the brand's successful positioning in the fields of luxury goods, diamond rings, and artificial intelligence.
As a luxury brand known for serving high-end customers, VERTU has focused on high-net-worth individuals for many years. The mental and physical health services included in its Ruby Concierge service have always been the key to its success in serving high-end customers.
VERTU established the AI Health Foundation in Singapore as early as 2015 and released the "AI HEALTH AND SMART WEARABLE DEVICES WHITE PAPER.pdf" before the IFA 2024 exhibition.
With its accumulation in the field of health technology and rich experience in serving high-end customers, VERTU now has enough ambition to gradually apply these achievements to its products.
Innovation and Functions of AI Smart Diamond Ring
VERTU's AI Smart Diamond Ring is not just a symbol of luxury, but also a representation of high technology. This ring integrates health monitoring and intelligent analysis functions, becoming the world's first smart ring that truly incorporates a non-invasive glucose meter. Its core functions include:
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Non-invasive blood glucose monitoring: Using Raman scattering principle and photoplethysmography(PPG)sensors, it can monitor blood glucose levels in real-time without blood sampling.
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Heart attack and tumor warning: Through heart rate and blood oxygen monitoring, combined with AI models, it provides early warning for cardiovascular diseases and tumors.
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Auxiliary treatment for depression: Through sleep monitoring and stress value analysis, it helps users manage their mental health.
VERTU's AI Smart Diamond Ring not only records body data but also provides AI analysis reports to ensure that users'health conditions receive timely attention and intervention. These data will be supported by VERTU's Ruby Concierge service.
Executive InsightsExecutive Insights
Ivan, VERTU's Global Expansion Senior Manager, stated during the exhibition: "Through the VERTU AI Smart Diamond Ring, we hope to redefine the meaning of luxury. Luxury is not just about external appearance, but also about deep care for users'health and quality of life. Our goal is to perfectly combine technology and luxury to provide an unparalleled experience for high-net-worth individuals. "
Integration of Health Monitoring ServicesIntegration of Health Monitoring Services
VERTU's AI Smart Diamond Ring is based on its previous Ruby Concierge service, integrating high-end health ecology into the smart ring's services. By establishing the VERTU AI Health Foundation, the brand is committed to developing a real-time monitoring system based on personal health data to ensure comprehensive management and support of users'health conditions.
This health management plan includes:
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Precise diagnosis: Through triple model analysis, combining Chinese and Western medical data, to provide personalized health advice for users.
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Full-time real-time tracking: Ensuring effective monitoring 24/7, 365 days a year. Users can check health data and warning information through the mobile app at any time.
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Remote monitoring: Family and friends can view the user's health status through WeChat, increasing care and interaction.
VERTU's Future OutlookVERTU's Future Outlook
With the continuous advancement of technology, VERTU plans to further expand its product line in the future, launching more high-end products that combine luxury and intelligence. The company will further deepen its cooperation with AI technology, exploring more possibilities in health monitoring and intelligent analysis to meet the growing personalized needs of high-net-worth individuals.
VERTU also plans to establish more health service centers worldwide to provide more comprehensive health management solutions. Global Senior Manager Ivan added: "We believe that the future luxury goods market will not only focus on the appearance and brand of products but will also pay attention to how products bring actual value and improvement to users'lives. VERTU's accumulation in serving high-end customers helps us find the'aha moment'for products and services. "
At IFA 2024, VERTU's AI Smart Diamond Ring not only attracted the attention of many visitors but also sparked deep thinking about the combination of luxury goods and intelligent technology. VERTU is redefining the meaning of luxury, making luxury goods not just a symbol of status, but also a combination of health and technology.
Contact VERTU:
Ivan Yu–Head of Vertu Global Senior Manager/BUSINESS/DISTRIBUTION/PARTNERSHIP
Email: IVAN.YU@VERTU.COM
