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Article: VERTU CONSTELLATION SMILE: inspired by the life-changing work carried out by Smile Train

VERTU CONSTELLATION SMILE: inspired by the life-changing work carried out by Smile Train

VERTU CONSTELLATION SMILE: inspired by the life-changing work carried out by Smile Train

Since it's inception, VERTU, the market leader in luxury mobile phones, has been committed to creating a colorful life for its customers and discovering beauty in life. As a global company, VERTU focuses on its development while always practicing social responsibility and actively participating in philanthropy. VERTU CONSTELLATION SMILE particularly shows VERTU’s caring for ones in need.

 

Phones made by VERTU are designed to make communication easier, yet children with cleft palates can face barriers to being understood. VERTU helps as many of these children as possible, by launching an initiative with Smile Train, a worldwide organization based in New York City, to help kids in developing countries access urgent cleft-palate surgery.

 

 

Smile Train has provided free corrective surgery for children with unrepaired cleft lips and palates in approximately 80 developing countries. Over past years, Smile Train has provided over 750,000 free cleft surgeries, allowing each child to fully integrate into their community as well as receive comprehensive, rehabilitative care, including speech therapy.

 

At the heart of the partnership is the creation of the handset VERTU CONSTELLATION SMILE, a unique variant of VERTU’s smartphone offering. The VERTU CONSTELLATION SMILE is a Symbian-based smartphone with decent specs and with charity in mind: for every VERTU CONSTELLATION SMILE handset sold, an operation to transform a child's life will be funded by VERTU. With every purchase of these special edition handsets, a child suffering from cleft lip or palate will receive free surgery from Smile Train. VERTU has committed at least one million euros to Smile Train through the sales of VERTU CONSTELLATION SMILE. To further commemorate the positivity of the collaboration, VERTU has commissioned world-renowned photographer Mary McCartney to curate a series of inspiring imagery documenting the life-changing journey of the children whose lives have been changed for the better as a result of receiving surgery from Smile Train.

 

 

The unique partnership between VERTU and Smile Train is driven by the belief that everyone should have the right to clear communication. Perry Oosting, President of VERTU comments: “As a pioneer and leading manufacturer of luxury mobile phones, communication is one of the founding cornerstones of our brand. Offering the means to communicate whilst ensuring our handsets and services are of the highest standards are fundamental values that have inspired us since the creation of VERTU. Today, we are proud and pleased to be starting out on this new journey with a prestigious charity such as Smile Train whereby we can help change the lives of the children through corrective cleft lip and palate surgery and ensure that these children always have a voice.”

 

 

In the creation of VERTU CONSTELLATION SMILE, VERTU has retained its approach toward an authentic, tailored, luxury experience. The touchscreen handset is as functional as it is beautiful. The VERTU CONSTELLATION SMILE mobile phone comes encased in a vulcanized rubber body, handmade, and is available in four different colors – blue, purple, orange, and black.

 

Each VERTU CONSTELLATION SMILE is hand-made by a single craftsman using only the most state-of-the-art technologies and manufacturing techniques, emphasizing VERTU’s continued commitment to quality assurance. VERTU CONSTELLATION SMILE performs on all levels, not only in terms of material performance and unparalleled customer service but also in terms of its technical specifications.

 

 

Since 2012, VERTU and Smile Train have been helping many children with cleft lip and palate regain their smile. In the future, VERTU will continue to expand the scope of the involvement in the community as part of the social responsibility strategy and be an active part of the communities.

 

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