VERTU: The Essence of a Gentleman
Cool, confident, and suave, James Bond is the ultimate English gentleman. From his perfectly tailored dinner suits to his discreet weapons, he always looks elegant, even at the height of danger. So when VERTU was designing its stores, 007 was the inspiration.
The English gentleman's character is a spirituality deeply rooted in British culture, representing nobility, humility, courtesy, and respect for traditional values. This character is not only an outward appearance but also an inward cultivation, reflecting the high pursuit of morality, responsibility, and virtue.