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VERTU’ s Launch: A Night at the Paris Opera

VERTU’ s Launch: A Night at the Paris Opera

What does Shakespeare have to say about love? Let’s start with the basics: Shakespeares' sonnets. “Love is not love which alters when it alteration finds or bends with the remover to remove: Oh no! It is an ever-fixed mark That looks on tempests and is never shaken.’


Perhaps Romeo and Juliet's love is fate. Their love is given a cosmic significance, which suggests that the universe plays a role in the creation of deep romantic love. Despite their love being disallowed by the Capulet and Montague households, they inevitably and irresistibly find themselves drawn together. Romeo and Juliet, one of the most classic works in English literature, has been adapted to the screen several times for new interpretations.



What sparks will emerge when classics and modern adaptations collide? The moon seemed to shine especially bright that night. From beyond the French windows, its only rival was the glittering Eiffel Tower. Inside, guests mingled and sipped Champagne. The performance was about to begin.


In 2002, VERTU was launched at a press event in Paris featuring a performance of the opera Romeo and Juliet. At that time, mobile phones weren’t associated with luxury. VERTU changed all that forever at a sparkling evening to remember attended by select celebrities and media.



Afterward, the world was buzzing with anticipation about the new couture phone. Just like the beginning of an opera, VERTU had set the stage for an incredible experience. Since its inception, VERTU has been committed to creating exceptional screening products. In 2002, VERTU launched the epoch-making first model, the VERTU Signature, in Paris. Once the VERTU Signature was launched, it has been deeply wealthy celebrities and elites.



VERTU will continue to focus on high-end technology and luxury handsets, as it leads the luxury mobile phone market into the future, creating more possibilities for how you live and work.



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