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Designing London: VERTU & Burberry's Love Letter to British Fashion

Designing London: VERTU & Burberry's Love Letter to British Fashion

A few weeks ago, the fashion world has been talking for months about what kind of new life Daniel Lee would bring to this century-old British fashion brand. And how will he bring the center of the world's fashion back to London? Apart from Burberry, VERTU is also committed to revitalizing the British fashion scene.

 

From last September when Burberry announced the appointment of Daniel Lee as Creative Director, until the release of the image photos a few weeks ago, the fashion world has been talking for months about what kind of new life Daniel Lee will bring to this century-old British fashion brand. And how will he bring the center of the world's fashion back to London? Apart from Burberry, VERTU is also committed to revitalizing the British fashion scene.


Putting the daily of a Londoner into Burberry 

Daniel Lee made his Burberry debut in Kensington Park, the largest corner of London's Hyde Park, which has never been the heart of London's fashion scene, but more an area for people to walk their dogs and picnic. As with the previous images, Daniel Lee intentionally combined images of London as usual with Burberry, with the show inspired by Burberry tents of the late 19th and early 20th centuries, the venue lit only by a faint spotlight, the seats covered with tartan picnic blankets and hot water bottles, the air faintly smelling of campfires and ferns, and the whole space embellished with a touch of royal blue. Blue: that's Burberry's brand color this season!

 

 

The modernist Burberry has been replaced by a more traditional, slightly rustic Burberry from the return of the equestrian motif in this season's outfits, and it's not hard to guess with the image photo set-up that there will be a more British feel to the show. In the following show, country and punk went hand in hand, with unkempt designs, roses, rivers in the park, plus the quirky fun of Daniel Lee's mind, totems, colors and furry accessories all mixed together, classic plaid elements and windbreaker jackets were all converted into new trims for the debut of the eye-catching tone-on-tone plaid embellished blazers, blanket coats, and knitwear, as well as the Knights of the Horse of the War. A new interpretation, edgy and quirky at the same time, varied and ambiguous, is officially something that British fashion and the British are proud of!

 

 

VERTU — London lover

VERTU was born in London, a city shrouded in rain and fog but alive with creativity and
innovation. British culture is the lifeblood of VERTU. It inspires us to create classic styles and it urges us to always move forward.

 

 

VERTU’s design pays tribute to national legends like King Arthur. Its aesthetics celebrate quintessential British panache. And its concierge service brings a traditional butler service to the

contemporary world. London lifestyle. English elegance. British innovation. You can find it all in a luxury couture phone like no other.

 

 

Whether it's Burberry or VERTU, they are using their own design language to write about Britain they love: a country full of contrasts, uniqueness and individuality. What they are doing is putting the Britain they feel on their designs, communicating the goodness of the British brand to the world, and writing their love of Britain into every product.

 

 

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