The Art of Tailoring: VERTU's MTO and the Spirit of Savile Row
Savile Row, located in the shopping district of central London, is a winding and narrow street that carries the highest standards of British bespoke tailoring and a rich historical heritage. Since the 17th century, this place has been synonymous with European royal nobility, embodying not only a symbol of personal wealth but also an epitome of taste and style.
Starting in the early 17th century, Savile Row gradually rose to prominence as the epitome of high-end bespoke tailoring in the UK. Royals and nobles found professional tailors here to craft unique clothing for them. This small and mysterious street became a place for wealthy gentlemen to showcase their taste and demeanor. The concept of "tailor-made" was born during this period, representing the ultimate pursuit of personalized clothing.
The history of Savile Row is like a legend of bespoke tailoring, documenting every trace of European fashion evolution. Stepping into this ancient street feels like entering a time and space full of elegance and nobility. Every brick wall and every shop door here carries the brilliance of past glorious years. Savile Row, as the birthplace of bespoke tailoring, not only witnesses the changes in fashion but also symbolizes the essence of British style, presenting a beautiful solo on taste, tradition, and exquisite craftsmanship.
In the philosophy of VERTU, luxury is not only about the high-end materials and exquisite craftsmanship of the product itself but also reflects in personalized services and unique user experiences. VERTU believes that every elite customer is unique, and their phones should be artistic treasures that are one of a kind. Therefore, the MTO personalized customization service provides customers with an opportunity to create a personalized phone, allowing them to find a true gem in the realm of luxury.
VERTU's MTO service goes beyond exterior design and includes functional configuration, material selection, and personalized accessories. Users can choose the phone's shell material, engrave personal symbols or mottos, and even customize exclusive ringtones and themes. This all-encompassing customization service allows users to feel true self-expression behind the luxury, making VERTU phones an indispensable part of life.
The uniqueness of VERTU's MTO service lies in its deep interaction with customers. Every customer has the opportunity to communicate with professional designers, discussing the design philosophy and style of the phone. This intimate service not only ensures that the final product meets the customer's expectations but also creates an exclusive sense of luxury in the customized experience. VERTU's MTO service is not just about customizing a phone; it is also an artistic journey of deep interaction with elite customers.